Build-A-Bear
Senior Specialist, SEO
Build-A-Bear, St Louis, Missouri, United States,
At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Senior Specialist, SEO to join our dynamic team.
The Senior SEO Specialist is responsible for optimizing website traffic. This role directly impacts brand awareness and visibility, long-term ROI, lower customer acquisition costs, market positioning, and improved user experience.
Responsibilities:
Keyword search analysis
Internal link optimization
Technical, platform, and navigation improvements
Communicate insights and recommendations to maximize opportunities and impact
Primary points of contact for SEO agencies
Support technical SEO via JIRA ticket creation and ticket grooming support
Leverage Salesforce Commerce Cloud to support catalog structure and growth, data entry, redirects, metadata implementation
Assist in monitoring SEO suite
Competitive research
Keep current of SEO tends including structured data, AI as it relates to SEO, and core web vitals
Document
Standard Operating Procedures
Collaborate with Content Team to create
Content Briefs
Ensure SEO strategies align to marketing goals
Coordinate with team members to set agendas
Required Qualifications:
Minimum of three years' experience as an SEO specialist
Expert in Google Search Console
Proficient in Salesforce Commerce Cloud
Proficient in Microsoft Excel
Skilled in Web Analytics
P
referred Qualifications:
Bachelor's degree with 4 years working in directly applied SEO function
Ahrefs, Search Console, Screaming Frog, Google Analytics experience
Behavioral Traits for Success:
An analytical, inquiring, and critical mind that solves complex problems
Can consider all possibly related facts and potential issues
Intellectual confidence
Able to weigh all decisions carefully and thoroughly, based on expertise in order to avoid risk
The ability to deal with abstract concepts, systems, and ideas
Organized self-disciplined approach to producing timely results that are high quality and accurate
Working Environment:
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Hybrid work schedule
Corporate Office located St. Louis, MO
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
SEO Strategy and Execution
Industry knowledge
Technical knowledge
Decision-making, judgment, and execution
Quality of presentations and documents
Able to communicate complex issues in a clear and concise manner
Stakeholder Feedback
The Senior SEO Specialist is responsible for optimizing website traffic. This role directly impacts brand awareness and visibility, long-term ROI, lower customer acquisition costs, market positioning, and improved user experience.
Responsibilities:
Keyword search analysis
Internal link optimization
Technical, platform, and navigation improvements
Communicate insights and recommendations to maximize opportunities and impact
Primary points of contact for SEO agencies
Support technical SEO via JIRA ticket creation and ticket grooming support
Leverage Salesforce Commerce Cloud to support catalog structure and growth, data entry, redirects, metadata implementation
Assist in monitoring SEO suite
Competitive research
Keep current of SEO tends including structured data, AI as it relates to SEO, and core web vitals
Document
Standard Operating Procedures
Collaborate with Content Team to create
Content Briefs
Ensure SEO strategies align to marketing goals
Coordinate with team members to set agendas
Required Qualifications:
Minimum of three years' experience as an SEO specialist
Expert in Google Search Console
Proficient in Salesforce Commerce Cloud
Proficient in Microsoft Excel
Skilled in Web Analytics
P
referred Qualifications:
Bachelor's degree with 4 years working in directly applied SEO function
Ahrefs, Search Console, Screaming Frog, Google Analytics experience
Behavioral Traits for Success:
An analytical, inquiring, and critical mind that solves complex problems
Can consider all possibly related facts and potential issues
Intellectual confidence
Able to weigh all decisions carefully and thoroughly, based on expertise in order to avoid risk
The ability to deal with abstract concepts, systems, and ideas
Organized self-disciplined approach to producing timely results that are high quality and accurate
Working Environment:
Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
Hybrid work schedule
Corporate Office located St. Louis, MO
Your Performance Will Be Measured On:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
SEO Strategy and Execution
Industry knowledge
Technical knowledge
Decision-making, judgment, and execution
Quality of presentations and documents
Able to communicate complex issues in a clear and concise manner
Stakeholder Feedback