CapleoGlobal Inc
Senior Director of Marketing
CapleoGlobal Inc, Columbia, Missouri, United States,
Job
Details :Position:
Senior Director of MarketingLocation:
Columbia, MO, 65202Shift: 8 hour shiftPay rate: Competitive pay ( Negotiable )
Please review the below description and let us know if you are interested.
Prioritized Must Have Skills for the Senior Director of Marketing:
Education: Bachelor’s degree in Marketing preferred
Experience: 10+ years’ experience preferred in marketing or product management
Management experience preferred, with at least 5+ years of management of direct reports
Responsibilities of the Senior Director of Marketing:
Oversight of Marketing:
Foster a collaborative and creative work environment, with continuous focus on supporting key company initiatives
Ensure standard processes, procedures, and workflows are well developed, documented, and implemented across all areas of the Marketing department
Oversight of the creative leadership team, ensuring the development of compelling and on-brand visual assets, including graphics, videos, and other creative materials that resonate with the target consumer and/or customer
Provide guidance and support in curating custom merchandising solutions and strategies that align with our marketing strategies and market trends, ultimately in support of the companies go-to-market (GTM) strategies and pull-through initiatives
Oversight of Marketing campaign management:
Accountable for the planning, execution, and optimization of micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
Accountable for the planning and execution of all new product launch plans from the initial kick-off stage to roll-out, including creative assets
Accountable for maintaining all of our brands’ positioning and guidelines
Establish key performance indicators (KPIs) and regularly analyze marketing campaigns as well as the overall campaign performance
Use data-driven insights and behavioral marketing to refine strategies and improve campaign effectiveness
Strategic planning:
Develop and implement comprehensive marketing strategies aligned with the overall organizational needs and goals
Continuously conduct market research to identify trends, opportunities, and competitive threats across all brands
Accountable for the creation and oversight of the brands’ short-term and long-term marketing plans
Oversight of budgeting and resource allocation:
Ownership and oversight of the overall marketing budget, including responsibility for brand budget allocations based on strategic priorities and overall business need and goals
Accountable for the allocation of resources dynamically across various brands and/or marketing initiatives
Oversight of relationship management:
Collaborate with cross-functional teams such as sales, product development, and operations to ensure the marketing team’s focus and prioritization is aligned to the overall business strategies, needs, and goals
Accountable for the oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates
Oversight of digital marketing:
Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness
Innovation and adaptation:
Stay updated on industry trends, emerging technologies, and innovative marketing practices
Continuous monitoring and analysis of our competitors’ focus and strategy
Implementation of new strategies to stay ahead of the competition
Market analysis:
Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges
Provide insights and recommendations based on market intelligence
Content strategy:
Ensure consistency in messaging and visuals across all communication channels
Ensure content aligns with brand messaging and resonates with target audiences.
Requirements for the Senior Director of Marketing:
Education: Bachelor’s degree in Marketing preferred
Experience: 10+ years’ experience preferred in marketing or product management
Management experience preferred, with at least 5+ years of management of direct reports
Excellent written and verbal communication skills
Experience working across multiple brands (agency environment or in house for an organization that has multiple brands)
Please contact if interested:
Niharika Pitta
Email: niha@moxieit.com
Phone: +1 703-57-44864
Job Type: Full-time
Pay: $140,000.00 - $150,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Retirement plan
Schedule:
8 hour shift
Day shift
Monday to Friday
Ability to Relocate:
Columbia, MO 65202: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr
Details :Position:
Senior Director of MarketingLocation:
Columbia, MO, 65202Shift: 8 hour shiftPay rate: Competitive pay ( Negotiable )
Please review the below description and let us know if you are interested.
Prioritized Must Have Skills for the Senior Director of Marketing:
Education: Bachelor’s degree in Marketing preferred
Experience: 10+ years’ experience preferred in marketing or product management
Management experience preferred, with at least 5+ years of management of direct reports
Responsibilities of the Senior Director of Marketing:
Oversight of Marketing:
Foster a collaborative and creative work environment, with continuous focus on supporting key company initiatives
Ensure standard processes, procedures, and workflows are well developed, documented, and implemented across all areas of the Marketing department
Oversight of the creative leadership team, ensuring the development of compelling and on-brand visual assets, including graphics, videos, and other creative materials that resonate with the target consumer and/or customer
Provide guidance and support in curating custom merchandising solutions and strategies that align with our marketing strategies and market trends, ultimately in support of the companies go-to-market (GTM) strategies and pull-through initiatives
Oversight of Marketing campaign management:
Accountable for the planning, execution, and optimization of micro and macro marketing campaigns to drive brand and product awareness as well as consumer pull-through
Accountable for the planning and execution of all new product launch plans from the initial kick-off stage to roll-out, including creative assets
Accountable for maintaining all of our brands’ positioning and guidelines
Establish key performance indicators (KPIs) and regularly analyze marketing campaigns as well as the overall campaign performance
Use data-driven insights and behavioral marketing to refine strategies and improve campaign effectiveness
Strategic planning:
Develop and implement comprehensive marketing strategies aligned with the overall organizational needs and goals
Continuously conduct market research to identify trends, opportunities, and competitive threats across all brands
Accountable for the creation and oversight of the brands’ short-term and long-term marketing plans
Oversight of budgeting and resource allocation:
Ownership and oversight of the overall marketing budget, including responsibility for brand budget allocations based on strategic priorities and overall business need and goals
Accountable for the allocation of resources dynamically across various brands and/or marketing initiatives
Oversight of relationship management:
Collaborate with cross-functional teams such as sales, product development, and operations to ensure the marketing team’s focus and prioritization is aligned to the overall business strategies, needs, and goals
Accountable for the oversight of the utilization, contracts, and overall relationships with external partners, agencies, macro-influencers, micro-influencers, ambassadors, and affiliates
Oversight of digital marketing:
Develop and execute digital marketing strategies, including SEO, SEM, and SMM (social media)
Monitor and optimize digital merchandising and our overall online presence to enhance brand visibility and product awareness
Innovation and adaptation:
Stay updated on industry trends, emerging technologies, and innovative marketing practices
Continuous monitoring and analysis of our competitors’ focus and strategy
Implementation of new strategies to stay ahead of the competition
Market analysis:
Analyze market trends and competitor activities to identify marketing/brand opportunities and challenges
Provide insights and recommendations based on market intelligence
Content strategy:
Ensure consistency in messaging and visuals across all communication channels
Ensure content aligns with brand messaging and resonates with target audiences.
Requirements for the Senior Director of Marketing:
Education: Bachelor’s degree in Marketing preferred
Experience: 10+ years’ experience preferred in marketing or product management
Management experience preferred, with at least 5+ years of management of direct reports
Excellent written and verbal communication skills
Experience working across multiple brands (agency environment or in house for an organization that has multiple brands)
Please contact if interested:
Niharika Pitta
Email: niha@moxieit.com
Phone: +1 703-57-44864
Job Type: Full-time
Pay: $140,000.00 - $150,000.00 per year
Benefits:
Dental insurance
Health insurance
Paid time off
Retirement plan
Schedule:
8 hour shift
Day shift
Monday to Friday
Ability to Relocate:
Columbia, MO 65202: Relocate before starting work (Required)
Work Location: In person
#J-18808-Ljbffr