Capital One National Association
Creative & Content Manager
Capital One National Association, Richmond, Texas, United States, 77406
Center 3 (19075), United States of America, McLean, VirginiaCreative & Content Manager
The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking—and the communities around us—for good.We’re looking for an experienced
Creative & Content Manager
who will help set the content and creative direction for all talent marketing and branding initiatives, ensuring alignment with the company's overall vision and objectives.In this role you will:Work closely with a team of copywriters and designers in a highly collaborative team environment to create visual assets (including decks, graphics, email templates, and more) for go-to-market (GTM) and ongoing product (lifecycle) marketing. This will include partnering with the Brand Creative team and agency partners to execute high-quality creative across channels.Oversee the creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects in partnership with Marketing Strategists.Possess a deep understanding of agency and partner creative processes to enable effective planning, scheduling, and management of work to enable clear prioritization and deadlines are met.Implement efficient brand governance processes and guidelines that build partner autonomy and enable them to bring our brand to life with consistency and creativity.Ensure all assets demonstrate consistency with our brand style guide with a keen eye towards templatizing common materials.Develop and administer a repeatable, efficient quality control process to provide oversight of the brand related work, ensuring all content is aligned with brand guidelines and effectively communicates our editorial message.Evangelize content strategy best practices and facilitate content alignment and efficiency through a centralized and coordinated methodology for content lifecycle management.Ensure the content strategy aligns to prioritized messaging, partnering with enterprise communicators, and harnessing the voice of our associates to elevate our brand authentic storytelling.You will accomplish these outcomes through the following responsibilities:Lead a team of content and design specialists who produce all copy, creative, online and offline brand assets to support commercial growth, talent acquisition and brand equity.Manage the entire content creation lifecycle, including strategy, copywriting, creative, management, measurement, reporting and optimization.Work collaboratively with cross-functional teams at Capital One and creative agency partners to support digital, demand and creative efforts.Present our creative work to both internal and external stakeholders, showcasing the talent and hard work of our team.Lead all creative and content planning, scheduling, and delivery of work across multiple agency and partner groups.You will love this job if you:Are a strong creative leader with the ability to guide the work of the team, while also executing on projects that require a higher level of strategic thinking.Are a creative problem solver who excels at 'messaging for impact.'Are skilled in the art of prioritizing and managing work and resources across to maintain maximum efficiency without sacrificing quality of storytelling.Have a strong creative vision and storytelling ability.Have proficiency in creative and video tools and platforms (e.g., Adobe Creative Suite, YouTube).Have a strong understanding of SEO, Editorial, and Content marketing best practices.Have creative leadership skills to inspire and guide our team of three creatives to reach their full potential.Have experience managing the creation of diverse content types, including articles, SEO, videos, (both long form and short-form), infographics, sell sheets, and more, ensuring consistency and quality across all platforms.Have demonstrated experience taking work, such as content for marketing campaigns and product launches from concept, through design, to final execution on time, and on budget, to produce results.Basic Qualifications:Bachelor’s degree or military experience.At least 5 years of communications experience.At least 4 years of experience with journalism, content creation, editorial, or creative direction.Preferred Qualifications:Experience with content creation for cross-channel experiences.Comfortable working with a variety of business partners and delivering outcomes.At this time, Capital One will not sponsor a new applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the
Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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The Talent Brand & Marketing team helps inform and educate prospective talent, partners and our associates about life at Capital One, including our distinctive company culture, values and commitments to changing banking—and the communities around us—for good.We’re looking for an experienced
Creative & Content Manager
who will help set the content and creative direction for all talent marketing and branding initiatives, ensuring alignment with the company's overall vision and objectives.In this role you will:Work closely with a team of copywriters and designers in a highly collaborative team environment to create visual assets (including decks, graphics, email templates, and more) for go-to-market (GTM) and ongoing product (lifecycle) marketing. This will include partnering with the Brand Creative team and agency partners to execute high-quality creative across channels.Oversee the creative development and execution of everything from large-scale, multi-channel campaigns to smaller, one-time projects in partnership with Marketing Strategists.Possess a deep understanding of agency and partner creative processes to enable effective planning, scheduling, and management of work to enable clear prioritization and deadlines are met.Implement efficient brand governance processes and guidelines that build partner autonomy and enable them to bring our brand to life with consistency and creativity.Ensure all assets demonstrate consistency with our brand style guide with a keen eye towards templatizing common materials.Develop and administer a repeatable, efficient quality control process to provide oversight of the brand related work, ensuring all content is aligned with brand guidelines and effectively communicates our editorial message.Evangelize content strategy best practices and facilitate content alignment and efficiency through a centralized and coordinated methodology for content lifecycle management.Ensure the content strategy aligns to prioritized messaging, partnering with enterprise communicators, and harnessing the voice of our associates to elevate our brand authentic storytelling.You will accomplish these outcomes through the following responsibilities:Lead a team of content and design specialists who produce all copy, creative, online and offline brand assets to support commercial growth, talent acquisition and brand equity.Manage the entire content creation lifecycle, including strategy, copywriting, creative, management, measurement, reporting and optimization.Work collaboratively with cross-functional teams at Capital One and creative agency partners to support digital, demand and creative efforts.Present our creative work to both internal and external stakeholders, showcasing the talent and hard work of our team.Lead all creative and content planning, scheduling, and delivery of work across multiple agency and partner groups.You will love this job if you:Are a strong creative leader with the ability to guide the work of the team, while also executing on projects that require a higher level of strategic thinking.Are a creative problem solver who excels at 'messaging for impact.'Are skilled in the art of prioritizing and managing work and resources across to maintain maximum efficiency without sacrificing quality of storytelling.Have a strong creative vision and storytelling ability.Have proficiency in creative and video tools and platforms (e.g., Adobe Creative Suite, YouTube).Have a strong understanding of SEO, Editorial, and Content marketing best practices.Have creative leadership skills to inspire and guide our team of three creatives to reach their full potential.Have experience managing the creation of diverse content types, including articles, SEO, videos, (both long form and short-form), infographics, sell sheets, and more, ensuring consistency and quality across all platforms.Have demonstrated experience taking work, such as content for marketing campaigns and product launches from concept, through design, to final execution on time, and on budget, to produce results.Basic Qualifications:Bachelor’s degree or military experience.At least 5 years of communications experience.At least 4 years of experience with journalism, content creation, editorial, or creative direction.Preferred Qualifications:Experience with content creation for cross-channel experiences.Comfortable working with a variety of business partners and delivering outcomes.At this time, Capital One will not sponsor a new applicant for employment authorization for this position.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the
Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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