Barrett-Jackson Auction Company, LLC
Social Media Manager
Barrett-Jackson Auction Company, LLC, Scottsdale, Arizona, us, 85261
The Social Media Manager will be responsible for building a comprehensive social media strategy across owned channels. The ideal candidate will be self-driven, creative and analytical; candidates should have significant experience managing a social team, creating content, a high taste level and a portfolio that demonstrates expertise in automotive, entertainment or lifestyle social content, as well as successful digital-first campaigns.
This role will play a critical role in helping to grow our fanbase, ensure our partners maximize their activations across digital and position us as a best-in-class content team across all of sports. We're looking for a collaborative, proactive and strategic person who isn't afraid to roll up their sleeves and push the envelope. This person must have a passion for the digital and creative landscape, possessing a strong understanding of consumer behavior. A passion for sports business, especially motorsports, is a plus.
CORE COMPETENCIES
Oversee social team, strategy and execution to ensure organic traffic and audience across social content channels
Develop and execute strategy and implementation including editorial content calendars, content creation, performance forecasts and reports, marketing and insights
Creating content for new and emerging social media platforms.
Report on social metrics such as growth, engagement, conversation and amplification across channels and platforms on regular basis to inform strategy and meet KPI goals.
Lead team in developing editorial posting and creation of written, photo and video content in keeping with our core brand DNA
Develop and implement omni channel strategy
Maintain overarching and forward-looking team calendar and social schedules.
Collaborate with cross-functional teams (e.g. Marketing, Sales, Video, Bidders, Consignment, VIP) to ensure editorial strategy encapsulates and supports all areas of the Barrett-Jackson business across paid and organic
Strategize to meet KPIs and growth across all editorial and client channels and campaigns; monitor real-time data and adjust as needed to achieve desired results
Oversee full time team plus seasonal team of influencers, creators, and social amplification managers for all creative content, including Lives on Instagram/Facebook/TikTok, TikTok content and livestreams
Identify and develop revenue generating campaigns and custom content activations in partnership with sales and marketing.
Manage paid social budgets
Craft platform-endemic content strategies to distill campaign messaging uniquely to each social platform (Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok)
EXPERIENCE
Minimum 3-5 years of experience in Social Media Management
Experience posting content to social media platforms for a brand, including usage of tools such as Sprout Social, Loomly or relatable products
Strong Background and proven knowledge in creating content for new and emerging social media platforms.
Concise and effective copywriting skills for social media
Proficiency running brand and sponsor campaigns with successful results
Willing to work extended and irregular hours
Ability to adapt content for multiple platforms (Posts, Stories, Reels, TikTok)
Work with a team to achieve goals on a constantly moving deadline and turning around content in a fast-paced environment
Ability to prioritize multiple tasks in a fast-paced environment
Capacity to manage/backup your media on a Media Server as you work
Knowledge of automotive industry, automobiles, and collector vehicles a plus
Experience working in live events
This is an in office position located at our corporate headquarters in Scottsdale, AZ.
ABOUT BARRETT-JACKSON:
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson,
The World's Greatest Collector Car Auctions , is the leader in collector car auctions and automotive lifestyle events.
Barrett-Jackson specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Barrett-Jackson produces
The World's Greatest Collector Car Auctions
in Scottsdale, Arizona; Palm Beach, Florida; Houston, Texas and Las Vegas, Nevada, where hundreds of the most sought-after, unique and valuable automobiles cross the block in front of a global audience.
Barrett-Jackson is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.
For additional information in Barrett-Jackson please visit our website at
www.Barrett-Jackson.com
Find us on
Facebook
Follow us
Twitter@Barrett-Jackson
Enjoy us on
Instagram
#J-18808-Ljbffr
This role will play a critical role in helping to grow our fanbase, ensure our partners maximize their activations across digital and position us as a best-in-class content team across all of sports. We're looking for a collaborative, proactive and strategic person who isn't afraid to roll up their sleeves and push the envelope. This person must have a passion for the digital and creative landscape, possessing a strong understanding of consumer behavior. A passion for sports business, especially motorsports, is a plus.
CORE COMPETENCIES
Oversee social team, strategy and execution to ensure organic traffic and audience across social content channels
Develop and execute strategy and implementation including editorial content calendars, content creation, performance forecasts and reports, marketing and insights
Creating content for new and emerging social media platforms.
Report on social metrics such as growth, engagement, conversation and amplification across channels and platforms on regular basis to inform strategy and meet KPI goals.
Lead team in developing editorial posting and creation of written, photo and video content in keeping with our core brand DNA
Develop and implement omni channel strategy
Maintain overarching and forward-looking team calendar and social schedules.
Collaborate with cross-functional teams (e.g. Marketing, Sales, Video, Bidders, Consignment, VIP) to ensure editorial strategy encapsulates and supports all areas of the Barrett-Jackson business across paid and organic
Strategize to meet KPIs and growth across all editorial and client channels and campaigns; monitor real-time data and adjust as needed to achieve desired results
Oversee full time team plus seasonal team of influencers, creators, and social amplification managers for all creative content, including Lives on Instagram/Facebook/TikTok, TikTok content and livestreams
Identify and develop revenue generating campaigns and custom content activations in partnership with sales and marketing.
Manage paid social budgets
Craft platform-endemic content strategies to distill campaign messaging uniquely to each social platform (Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok)
EXPERIENCE
Minimum 3-5 years of experience in Social Media Management
Experience posting content to social media platforms for a brand, including usage of tools such as Sprout Social, Loomly or relatable products
Strong Background and proven knowledge in creating content for new and emerging social media platforms.
Concise and effective copywriting skills for social media
Proficiency running brand and sponsor campaigns with successful results
Willing to work extended and irregular hours
Ability to adapt content for multiple platforms (Posts, Stories, Reels, TikTok)
Work with a team to achieve goals on a constantly moving deadline and turning around content in a fast-paced environment
Ability to prioritize multiple tasks in a fast-paced environment
Capacity to manage/backup your media on a Media Server as you work
Knowledge of automotive industry, automobiles, and collector vehicles a plus
Experience working in live events
This is an in office position located at our corporate headquarters in Scottsdale, AZ.
ABOUT BARRETT-JACKSON:
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson,
The World's Greatest Collector Car Auctions , is the leader in collector car auctions and automotive lifestyle events.
Barrett-Jackson specializes in providing products and services to astute classic and collector car owners and automotive enthusiasts around the world. Barrett-Jackson produces
The World's Greatest Collector Car Auctions
in Scottsdale, Arizona; Palm Beach, Florida; Houston, Texas and Las Vegas, Nevada, where hundreds of the most sought-after, unique and valuable automobiles cross the block in front of a global audience.
Barrett-Jackson is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.
For additional information in Barrett-Jackson please visit our website at
www.Barrett-Jackson.com
Find us on
Follow us
Twitter@Barrett-Jackson
Enjoy us on
#J-18808-Ljbffr