PBI-Gordon Corporation
Senior Marketing Communication Manager
PBI-Gordon Corporation, Shawnee, Kansas, United States, 66203
At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!
Summary:
Responsible for developing a robust and fully integrated, cross-functional marketing communications strategy. This strategy will accurately position and deliver brand/business strategies to target external and internal stakeholders, while collaborating with Product and Marketing Managers to execute the marketing plans.
Responsibilities:
Lead and develop robust and fully integrated, cross-functional marketing communications strategy that accurately positions, interprets and delivers brand/business strategies to target audiences and internal stakeholders in cooperation with leadership.
Collaborate with Product and Marketing Managers to identify and prioritize key strategies and elements in executing the marketing plan.
Lead integration of 1:1 customer marketing and customer segmentation strategies into communications / brand plans to maximize opportunities for acquisition, retention, cross-sell and up-sell to customers.
Direct all mediums of communications – broadcast, print, PR, marketing collateral, electronic communications (including websites, videos, social media, etc.), with integrated approaches across channels, products and programs assuring alignment with marketing, sales and MCA.
Manage external and internal marketing communications. Manage external media relations in conjunction with MCA.
Maximize strategic value of advertising investment (~$2M+ budget).
Manage the use of external resources/vendors as they pertain to the marketing and communications function (e.g. advertising agency, etc.). Manage vendor contractual agreements in conjunction with Procurement.
Direct marketing communications research activities to keep abreast of changing demographics and other issues to formulate customer-relevant strategies and to evaluate impact of marketing and communication activities.
All other duties may be assigned.
Qualifications & Requirements:
Bachelor's degree in marketing, communications or general business.
5+ years of experience with thorough understanding of marketing, communications, research, metrics, planning and implementing processes.
Ability to independently translate analytical findings into practical implementation plans.
Understanding of the T&O markets and consumer channels.
Travel up to 15% of time.
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Summary:
Responsible for developing a robust and fully integrated, cross-functional marketing communications strategy. This strategy will accurately position and deliver brand/business strategies to target external and internal stakeholders, while collaborating with Product and Marketing Managers to execute the marketing plans.
Responsibilities:
Lead and develop robust and fully integrated, cross-functional marketing communications strategy that accurately positions, interprets and delivers brand/business strategies to target audiences and internal stakeholders in cooperation with leadership.
Collaborate with Product and Marketing Managers to identify and prioritize key strategies and elements in executing the marketing plan.
Lead integration of 1:1 customer marketing and customer segmentation strategies into communications / brand plans to maximize opportunities for acquisition, retention, cross-sell and up-sell to customers.
Direct all mediums of communications – broadcast, print, PR, marketing collateral, electronic communications (including websites, videos, social media, etc.), with integrated approaches across channels, products and programs assuring alignment with marketing, sales and MCA.
Manage external and internal marketing communications. Manage external media relations in conjunction with MCA.
Maximize strategic value of advertising investment (~$2M+ budget).
Manage the use of external resources/vendors as they pertain to the marketing and communications function (e.g. advertising agency, etc.). Manage vendor contractual agreements in conjunction with Procurement.
Direct marketing communications research activities to keep abreast of changing demographics and other issues to formulate customer-relevant strategies and to evaluate impact of marketing and communication activities.
All other duties may be assigned.
Qualifications & Requirements:
Bachelor's degree in marketing, communications or general business.
5+ years of experience with thorough understanding of marketing, communications, research, metrics, planning and implementing processes.
Ability to independently translate analytical findings into practical implementation plans.
Understanding of the T&O markets and consumer channels.
Travel up to 15% of time.
#J-18808-Ljbffr