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Bartlett Cocke General Contractors

Director of Marketing

Bartlett Cocke General Contractors, San Antonio, Texas, United States, 78208


Bartlett Cocke General Contractors is currently seeking a Director of Marketing to join our Team!Position:

Director of MarketingJob Location(s):

Austin, San Antonio, HoustonStart Date:

Open until FilledEmployment Term:

RegularEmployment Type:

Full TimeStarting Salary Range:

Not ProvidedSalary/Benefit Notes:

Excellent benefits to include: Medical, dental, vision, paid time off, sick leave, 401k with match, life insurance, Short-term and LTD and much more.Required Experience:

5+ years of AEC marketing and/or business development experience. Proven track record of success in business development in the construction industry, especially in Texas.Required Security Clearance:

NoneRelated Categories:

Corporate, MarketingBartlett Cocke General Contractors is more than just a leading Texas-based construction company. We are family. We are committed to quality projects that enhance our communities and unyielding support for each other. We’re devoted to the growth of our people and our company.Our Marketing team, working closely with our Business Development team, is entrusted with the critical responsibility of building client and community relationships, winning work, and cultivating a business development culture. They are stewards of our brand, narrating our journey, defining our voice, and connecting with our audiences. This position can be located in any of our offices: San Antonio, Austin or Houston TX.POSITION SUMMARYAs the Director of Marketing (Marketing Director) at Bartlett Cocke, your leadership will shape and drive our corporate marketing and branding initiatives to ensure our presence resonates effectively across our target markets. You will steer the regional marketing staff located in Houston, Austin, and San Antonio, while also managing co-marketing relationships and marketing assets. Your expertise in content strategy and adept “traffic control” of marketing operations will translate our strategy into actionable tasks.KEY RESPONSIBILITIES

Leadership and Coordination: Direct corporate and regional marketing activities and branding initiatives to reinforce and elevate our presence in the Texas construction market.Team Development: Foster the growth and development of marketing team members across our three regions through mentorship, training, and performance evaluation.Social Media Strategy: Taking full ownership of our content, leveraging our deep subject matter expertise, and proactively managing our social media strategy.Co-Marketing Initiatives: Foster and manage co-marketing relationships with an eye toward mutual benefit.Asset Management: Oversee the management and optimal utilization of marketing assets for consistency and appropriate access across all regions.Content Identification: Identify content creation needs, ensuring all marketing materials are relevant, current, and in line with our brand and objectives.Traffic Control: Efficiently manage the “traffic” of marketing activities, translating overarching strategy into actionable tasks.Digital Marketing Management: Oversee the development and execution of digital marketing strategies.Analytics & Reporting: Monitor, analyze, and report on marketing performance metrics.Budget Management: Develop and manage the marketing budget, ensuring cost-effectiveness.Client & Stakeholder Communication: Coordinating with client relationship managers and business development teams.Internal Communications: Collaborate with HR and other leaders in the organization.Vendor & Agency Management: Select and manage relationships with vendors and external marketing agencies.Crisis Management: Develop and manage crisis communication strategies.Competitor Analysis: Regularly conduct competitor analysis to stay aware of market trends.COMPETENCIES

Brand Strategy & Management: Proven ability to develop and manage brand standards.Creativity: The ability to ideate and innovate.Local Insight: Deep understanding of the Texas construction landscape.Market Positioning: Strategic capabilities in defining and establishing effective market positioning.Culture Champion: Ability to inspire our core values among your team.Storytelling & Writing: Adept at crafting compelling narratives.Leadership & Mentoring: Strong leadership and mentoring abilities.Strategic Mindset: An innate ability to think strategically.QUALIFICATIONS

Bachelor’s degree in Marketing, Business, Architecture, Engineering, Construction Management, or related field.A solid history of leading marketing teams.At least 10 years of relevant experience.Proficiency in brand management and strategic marketing within the construction industry.

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