Pitsco
Digital Marketing Specialist I
Pitsco, Pittsburg, Kansas, United States, 66762
This job was posted by https://www.kansasworks.com : For more information, please see: https://www.kansasworks.com/jobs/13045503
Summary: The Digital Marketing Specialist I is responsible for the maintenance of the company website and collaborates with the marketing team members to support the email and social media creation, and scheduling along with digital campaign development, execution, and evaluation. These tasks are accomplished by performing the following duties.
Essential Duties and Responsibilities (other duties may be assigned):
Keeping websites refreshed regularly by updating and developing content to stay current with company initiatives
Coordinating promotional assets and setup of landing pages, banners, resources, and content blocks in relation to marketing campaign efforts
Establishing and maintaining an ongoing content calendar across all digital channels, with input from company and marketing leads
Assisting with social media strategy and planning and execution
o Establishing and maintaining an ongoing social media content calendar
o Scheduling and publishing content using a social media management platform
o Setting success metrics for social channels and monitoring/reporting analytics
Coordinating and supporting influencer marketing campaigns, with special emphasis for Instagram
Creating and curating content to support brand efforts, campaigns, initiatives, and customer connection
Collaborating with the Digital Marketing Specialist II on HubSpot maintenance
Directing the Pitsco educator ambassador program (i.e., The Ambassador Group [TAG]), including leading internal team, leading strategy for program, and facilitating regular communication
Summary: The Digital Marketing Specialist I is responsible for the maintenance of the company website and collaborates with the marketing team members to support the email and social media creation, and scheduling along with digital campaign development, execution, and evaluation. These tasks are accomplished by performing the following duties.
Essential Duties and Responsibilities (other duties may be assigned):
Keeping websites refreshed regularly by updating and developing content to stay current with company initiatives
Coordinating promotional assets and setup of landing pages, banners, resources, and content blocks in relation to marketing campaign efforts
Establishing and maintaining an ongoing content calendar across all digital channels, with input from company and marketing leads
Assisting with social media strategy and planning and execution
o Establishing and maintaining an ongoing social media content calendar
o Scheduling and publishing content using a social media management platform
o Setting success metrics for social channels and monitoring/reporting analytics
Coordinating and supporting influencer marketing campaigns, with special emphasis for Instagram
Creating and curating content to support brand efforts, campaigns, initiatives, and customer connection
Collaborating with the Digital Marketing Specialist II on HubSpot maintenance
Directing the Pitsco educator ambassador program (i.e., The Ambassador Group [TAG]), including leading internal team, leading strategy for program, and facilitating regular communication