SFI Health
Senior Manager, Digital Marketing
SFI Health, Reno, Nevada, United States, 89550
Essential job functions:
Lead the strategy, development, activation, and optimization of all digital verticals owned by the region, across multiple audience types and utilizing a range of creativity and resources, while delivering reliable performance data. Articulate a comprehensive sustainable digital platform within the Search Engine Optimization (SEO) scope covering technical, content, and off-page as part of our current SEO strategy to optimally increase visibility on our website and drive traffic and revenue.
Implement and execute innovative data-backed strategy to increase the volume of, and the breadth of digital campaigns that will grow our primary target audiences in Direct to Consumer (DTC).
Work as a confident partner to the digital agencies to articulate our business needs and digital marketing strategy to direct quarterly and annual paid media plans.
Own every aspect of the marketing functions with HubSpot CRM including implementation of sales to marketing and marketing to sales lead funnels.
Implement within the SEO strategy, multiple content nurture journeys that will continuously ensure a robust and sustainable 9–12-month pipeline of new business opportunities with our target audiences.
Email marketing, Performance marketing with digital content, paid social, and media buys will rely on your expertise to increase conversion rates and grow incremental sales revenue within each respective channel.
Responsibility for all User Experience (UX) aspects of the region’s website including continuous improvement capabilities for conversion and eCommerce optimizations while ensuring the infrastructure (Magento, SAP, and HubSpot) is always in sync.
Own the content development and distribution center of excellence and process for the Americas region.
Own all social media platforms including content creation resources, channel-specific publishing and a content calendar with a quarterly plan outlining strategy, objectives, and execution.
Partner with global brand to collaborate on needs and ensure their campaign work and provided content dovetail with Americas content.
Hold stakeholders accountable to commitments to ensure the department’s ability to deliver on time within the overarching Center of Excellence structure.
Manage all content within a web or network-based system, leveraging content and resources when appropriate.
Serve as the resident expert creator and storyteller, capable of translating ideas into powerful, effective content.
Stay current while focusing on future industry and digital channels, and data capturing methodologies that will provide insight to our regional and global business.
Education:
BA/BS in Digital Marketing Analytics, or related discipline from an accredited university or Digital expertise certification from a secondary program. HubSpot Certification(s) preferred.
Computer skills:Excel, PowerPoint, SAP, Adobe platforms, HubSpot, Magento.
Experience:
Minimum of 10 years of relevant experience in Digital Marketing and Technical SEO is required. Agency experience will be considered in place of tenure experience.
Expertise in SEO and Digital Advertising is required.
Keywords, backlinks, and Geo-Targeting experience within SEO is required.
Experience creating, testing, analyzing, and optimizing campaigns to improve lead quality and efficiency.
Primary experience within an organization with marketing technology stacks including but not limited to HubSpot, Google Analytics, AdWords, LinkedIn, Microsoft Ads, and Meta.
Website content development and management.
Demonstrated proficiency in social media management and advertising campaigns with paid media buying experience with verified success and achievement of strategic goals.
Experience working within a global or regional digital marketing matrix where branding and strategy are managed up.
Experience overseeing and managing websites with multiple entry points for different target audiences.
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Lead the strategy, development, activation, and optimization of all digital verticals owned by the region, across multiple audience types and utilizing a range of creativity and resources, while delivering reliable performance data. Articulate a comprehensive sustainable digital platform within the Search Engine Optimization (SEO) scope covering technical, content, and off-page as part of our current SEO strategy to optimally increase visibility on our website and drive traffic and revenue.
Implement and execute innovative data-backed strategy to increase the volume of, and the breadth of digital campaigns that will grow our primary target audiences in Direct to Consumer (DTC).
Work as a confident partner to the digital agencies to articulate our business needs and digital marketing strategy to direct quarterly and annual paid media plans.
Own every aspect of the marketing functions with HubSpot CRM including implementation of sales to marketing and marketing to sales lead funnels.
Implement within the SEO strategy, multiple content nurture journeys that will continuously ensure a robust and sustainable 9–12-month pipeline of new business opportunities with our target audiences.
Email marketing, Performance marketing with digital content, paid social, and media buys will rely on your expertise to increase conversion rates and grow incremental sales revenue within each respective channel.
Responsibility for all User Experience (UX) aspects of the region’s website including continuous improvement capabilities for conversion and eCommerce optimizations while ensuring the infrastructure (Magento, SAP, and HubSpot) is always in sync.
Own the content development and distribution center of excellence and process for the Americas region.
Own all social media platforms including content creation resources, channel-specific publishing and a content calendar with a quarterly plan outlining strategy, objectives, and execution.
Partner with global brand to collaborate on needs and ensure their campaign work and provided content dovetail with Americas content.
Hold stakeholders accountable to commitments to ensure the department’s ability to deliver on time within the overarching Center of Excellence structure.
Manage all content within a web or network-based system, leveraging content and resources when appropriate.
Serve as the resident expert creator and storyteller, capable of translating ideas into powerful, effective content.
Stay current while focusing on future industry and digital channels, and data capturing methodologies that will provide insight to our regional and global business.
Education:
BA/BS in Digital Marketing Analytics, or related discipline from an accredited university or Digital expertise certification from a secondary program. HubSpot Certification(s) preferred.
Computer skills:Excel, PowerPoint, SAP, Adobe platforms, HubSpot, Magento.
Experience:
Minimum of 10 years of relevant experience in Digital Marketing and Technical SEO is required. Agency experience will be considered in place of tenure experience.
Expertise in SEO and Digital Advertising is required.
Keywords, backlinks, and Geo-Targeting experience within SEO is required.
Experience creating, testing, analyzing, and optimizing campaigns to improve lead quality and efficiency.
Primary experience within an organization with marketing technology stacks including but not limited to HubSpot, Google Analytics, AdWords, LinkedIn, Microsoft Ads, and Meta.
Website content development and management.
Demonstrated proficiency in social media management and advertising campaigns with paid media buying experience with verified success and achievement of strategic goals.
Experience working within a global or regional digital marketing matrix where branding and strategy are managed up.
Experience overseeing and managing websites with multiple entry points for different target audiences.
#J-18808-Ljbffr