Pepperdine University
Director of Marketing and Communications
Pepperdine University, Malibu, California, United States, 90263
Reporting to the Senior Director of Client Relations, the Director of Marketing & Communications (CSOL) is charged with promoting and advancing the school's image and reputation within the campus and alumni community, the state, the nation, and the world.
The position is the Integrated Marketing Communications account executive for Caruso School of Law and is responsible for most day-to-day and long range marketing, communications, and brand management needs for five centers and institutes, including the nation-leading Straus Institute for Dispute Resolution.
The position, working closely with all IMC teams, provides strategic communication advice and counsel to the School of Law dean, administration, and alumni and advancement teams. The Director is the strategic lead for marketing efforts, the advertising budget, both print and digital, and is the liaison between the Law School and paid media suppliers. Major projects include the law school's enrollment growth marketing plan, website, campus communications hub, social media accounts, annual magazines, and weekly and monthly e-newsletters.
Duties
Enrollment Marketing: Develop, implement, and oversee marketing strategies and outbound communication that support the recruitment and enrollment goals of Caruso School of Law (CSOL), while accurately representing the CSOL student experience. Work with key marketing and enrollment leaders to develop and update personalized email journeys for prospective students.
Strategic Communications | Public Relations: Lead and oversee the strategic communications efforts of the Caruso School of Law and, in coordination with the public relations professionals within the University Marketing and Communications team, promote CSOL widely in important local, regional, and national outlets.
Print, Video, and Multimedia Project Management: Serve as the lead within the Integrated Marketing Communications team to develop, create, and launch a variety of print, video, and digital marketing initiatives that support the recruitment, enrollment, communications, and brand efforts of Pepperdine University and the Caruso School of Law.
Data, Research, and Analysis: Work closely with the Enrollment Marketing and Digital Strategy team to create reports on the effectiveness of marketing and communications efforts as well and research ideas for growth. Analyze data and utilize insights to improve marketing and communications efforts.
Rankings: Collaborate with the Office of Institutional Effectiveness (OIE), Communications and Public Relations, and the CSOL Dean's office to review rankings data and make recommendations to help CSOL identify areas of strength and areas for potential improvement.
External Partner Management: Maintain relationships and negotiate contracts, in coordination with the Senior Director of Client Relations, Director of Enrollment Marketing and Digital Strategy, and Vice President for University Marketing and Communications, with external partners and vendors, always seeking to maximize efficiencies. Monitor and evaluate lead performance and ROI.
Perform other duties as assigned.
Uphold University mission through work performed.
Skills and QualificationsRequired:
Bachelor's degree, preferably in communication, business, marketing, or advertising. Three years related to marketing and higher education experience and/or education. Computer proficiency, database management, word processing, project management, writing and editing skills. Ability to effectively produce in a highly autonomous position. Ability to delicately manage the input of multiple perspectives into one final product. Ability to articulate Pepperdine brand and a strong commitment to diversity and the Christian mission. Ability to delegate tasks. Detail oriented. Proficiency with Microsoft suite, Google Analytics, G Suite, and Mac proficiency.
Preferred:
MBA, strongly preferred; marketing emphasis. Five years of marketing experience within a higher education marketing, recruitment, or enrollment office. Supervisory capabilities, and expert knowledge in higher education and marketing trends. Leadership potential at Pepperdine University and higher education as an industry, ability to analyze and demonstrate returns on investment. Adobe Suite (e.g. Photoshop, Illustrator), survey software, Salesforce, PeopleSoft, OmniUpdate.
Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. The University conducts such screenings in compliance with applicable laws and with the objectives of evaluating risk and supporting a safe environment for students, faculty, staff, and guests; safeguarding key University assets including people, property, information, and the University’s reputation; and providing comprehensive job-related information to University leaders to enable them to make prudent hiring decisions. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws, including the Los Angeles County Fair Chance Ordinance.
This is a Regular, Exempt, 40 hour per week position.
Expected Pay Range: $93,500 - $110,000 per year.
The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.
Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law.
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The position is the Integrated Marketing Communications account executive for Caruso School of Law and is responsible for most day-to-day and long range marketing, communications, and brand management needs for five centers and institutes, including the nation-leading Straus Institute for Dispute Resolution.
The position, working closely with all IMC teams, provides strategic communication advice and counsel to the School of Law dean, administration, and alumni and advancement teams. The Director is the strategic lead for marketing efforts, the advertising budget, both print and digital, and is the liaison between the Law School and paid media suppliers. Major projects include the law school's enrollment growth marketing plan, website, campus communications hub, social media accounts, annual magazines, and weekly and monthly e-newsletters.
Duties
Enrollment Marketing: Develop, implement, and oversee marketing strategies and outbound communication that support the recruitment and enrollment goals of Caruso School of Law (CSOL), while accurately representing the CSOL student experience. Work with key marketing and enrollment leaders to develop and update personalized email journeys for prospective students.
Strategic Communications | Public Relations: Lead and oversee the strategic communications efforts of the Caruso School of Law and, in coordination with the public relations professionals within the University Marketing and Communications team, promote CSOL widely in important local, regional, and national outlets.
Print, Video, and Multimedia Project Management: Serve as the lead within the Integrated Marketing Communications team to develop, create, and launch a variety of print, video, and digital marketing initiatives that support the recruitment, enrollment, communications, and brand efforts of Pepperdine University and the Caruso School of Law.
Data, Research, and Analysis: Work closely with the Enrollment Marketing and Digital Strategy team to create reports on the effectiveness of marketing and communications efforts as well and research ideas for growth. Analyze data and utilize insights to improve marketing and communications efforts.
Rankings: Collaborate with the Office of Institutional Effectiveness (OIE), Communications and Public Relations, and the CSOL Dean's office to review rankings data and make recommendations to help CSOL identify areas of strength and areas for potential improvement.
External Partner Management: Maintain relationships and negotiate contracts, in coordination with the Senior Director of Client Relations, Director of Enrollment Marketing and Digital Strategy, and Vice President for University Marketing and Communications, with external partners and vendors, always seeking to maximize efficiencies. Monitor and evaluate lead performance and ROI.
Perform other duties as assigned.
Uphold University mission through work performed.
Skills and QualificationsRequired:
Bachelor's degree, preferably in communication, business, marketing, or advertising. Three years related to marketing and higher education experience and/or education. Computer proficiency, database management, word processing, project management, writing and editing skills. Ability to effectively produce in a highly autonomous position. Ability to delicately manage the input of multiple perspectives into one final product. Ability to articulate Pepperdine brand and a strong commitment to diversity and the Christian mission. Ability to delegate tasks. Detail oriented. Proficiency with Microsoft suite, Google Analytics, G Suite, and Mac proficiency.
Preferred:
MBA, strongly preferred; marketing emphasis. Five years of marketing experience within a higher education marketing, recruitment, or enrollment office. Supervisory capabilities, and expert knowledge in higher education and marketing trends. Leadership potential at Pepperdine University and higher education as an industry, ability to analyze and demonstrate returns on investment. Adobe Suite (e.g. Photoshop, Illustrator), survey software, Salesforce, PeopleSoft, OmniUpdate.
Qualified individuals should be able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgrounds.
Offers of employment are contingent upon successful completion of a criminal, education, and employment screening. The University conducts such screenings in compliance with applicable laws and with the objectives of evaluating risk and supporting a safe environment for students, faculty, staff, and guests; safeguarding key University assets including people, property, information, and the University’s reputation; and providing comprehensive job-related information to University leaders to enable them to make prudent hiring decisions. Qualified individuals with criminal histories will be considered for employment in compliance with applicable laws, including the Los Angeles County Fair Chance Ordinance.
This is a Regular, Exempt, 40 hour per week position.
Expected Pay Range: $93,500 - $110,000 per year.
The above pay range reflects what Pepperdine University reasonably expects to pay for this position at time of posting. Actual compensation may vary based on relevant factors such as work experience, market conditions, education/training, and skill level. In addition to base pay, Pepperdine offers a robust and highly competitive benefits package.
Pepperdine is an Equal Employment Opportunity employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal, state, or local law.
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