Blue Diamond Growers
Social Media Content & Digital Marketing Manager
Blue Diamond Growers, Sacramento, California, United States, 95828
Social Media Content & Digital Marketing Manager
ApplyLocations: Sacramento, CATime Type: Full timePosted on: Posted 30+ Days AgoJob Requisition ID: 04444Work Shift:
DayPay Type:
SalaryTargeted Base Salary Range:
$103,000.00 - $133,700.00JOB OVERVIEW:The Social Media Content & Digital Marketing Manager will support leading the execution of our organization's digital strategy for Blue Diamond Snacks and Almond Breeze Almondmilk. This role elevates our brand presence, engages our audience, and drives growth across our digital platforms.RESPONSIBILITIES:ESSENTIAL JOB FUNCTIONSSupport the execution of a comprehensive social media strategy to increase brand awareness and drive engagement.Monitor social media channels for industry trends, competitor activity, and relevant conversations, and leverage this information to optimize content strategy.Partner with the marketing team to ensure alignment of social media initiatives with overall marketing objectives and campaigns.Collaborate with external creative agencies to develop high-quality content, including graphics, videos, and other multimedia assets, that aligns with brand guidelines and resonates with our target audience.Provide guidance, feedback, and direction to external partners to ensure that deliverables meet quality standards, deadlines, and objectives.Manage relationships with external vendors, negotiate contracts, and oversee budgets to maximize the ROI of creative partnerships.Manage social media calendars, scheduling, and posting content in a timely manner, ensuring consistency in voice, tone, and messaging.Engage with the online community by responding to comments, messages, and inquiries in a professional and timely manner.Analyze social media performance metrics and generate regular reports to track key performance indicators (KPIs) such as reach, engagement, and conversion rates.Identify opportunities for growth and improvement based on data insights and industry best practices.Stay up-to-date with the latest social media trends, tools, and platforms, and recommend innovative strategies to enhance our social media presence.MINIMUM JOB REQUIREMENTSBachelor's degree in Marketing, Communications, Digital Media, or a related field. MBA or advanced degree preferred.5+ years of experience in social media and digital marketing, preferably within the food and beverage industry.Proven track record of developing and executing successful digital marketing campaigns.Proficiency in creating engaging, high-quality content for various digital platforms (text, image, video) including video editing skills (e.g., Final Cut Pro, Adobe Premiere).Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), trends, and best practices.Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms to monitor and analyze performance metrics.Strong understanding of social media platforms, digital advertising, SEO, and content marketing.Excellent written and verbal communication skills.High energy, charismatic, and the ability to craft clear, compelling messages tailored to different audiences.Creative mindset with the ability to generate innovative ideas.Passion for healthy living and promoting nutritious products.PHYSICAL DEMANDSOffice demands include extensive use of telephone and computer.WORK ENVIRONMENTPosition highly collaborative and at times demanding; time may be spent working outside of office. Travel required 10% of the time.WHY BLUE DIAMOND?In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement.Grow your career. Partner with us. We Are the Almond People!
Ready to get started?
Apply now!Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer.#J-18808-Ljbffr
ApplyLocations: Sacramento, CATime Type: Full timePosted on: Posted 30+ Days AgoJob Requisition ID: 04444Work Shift:
DayPay Type:
SalaryTargeted Base Salary Range:
$103,000.00 - $133,700.00JOB OVERVIEW:The Social Media Content & Digital Marketing Manager will support leading the execution of our organization's digital strategy for Blue Diamond Snacks and Almond Breeze Almondmilk. This role elevates our brand presence, engages our audience, and drives growth across our digital platforms.RESPONSIBILITIES:ESSENTIAL JOB FUNCTIONSSupport the execution of a comprehensive social media strategy to increase brand awareness and drive engagement.Monitor social media channels for industry trends, competitor activity, and relevant conversations, and leverage this information to optimize content strategy.Partner with the marketing team to ensure alignment of social media initiatives with overall marketing objectives and campaigns.Collaborate with external creative agencies to develop high-quality content, including graphics, videos, and other multimedia assets, that aligns with brand guidelines and resonates with our target audience.Provide guidance, feedback, and direction to external partners to ensure that deliverables meet quality standards, deadlines, and objectives.Manage relationships with external vendors, negotiate contracts, and oversee budgets to maximize the ROI of creative partnerships.Manage social media calendars, scheduling, and posting content in a timely manner, ensuring consistency in voice, tone, and messaging.Engage with the online community by responding to comments, messages, and inquiries in a professional and timely manner.Analyze social media performance metrics and generate regular reports to track key performance indicators (KPIs) such as reach, engagement, and conversion rates.Identify opportunities for growth and improvement based on data insights and industry best practices.Stay up-to-date with the latest social media trends, tools, and platforms, and recommend innovative strategies to enhance our social media presence.MINIMUM JOB REQUIREMENTSBachelor's degree in Marketing, Communications, Digital Media, or a related field. MBA or advanced degree preferred.5+ years of experience in social media and digital marketing, preferably within the food and beverage industry.Proven track record of developing and executing successful digital marketing campaigns.Proficiency in creating engaging, high-quality content for various digital platforms (text, image, video) including video editing skills (e.g., Final Cut Pro, Adobe Premiere).Knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva).Deep understanding of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube), trends, and best practices.Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms to monitor and analyze performance metrics.Strong understanding of social media platforms, digital advertising, SEO, and content marketing.Excellent written and verbal communication skills.High energy, charismatic, and the ability to craft clear, compelling messages tailored to different audiences.Creative mindset with the ability to generate innovative ideas.Passion for healthy living and promoting nutritious products.PHYSICAL DEMANDSOffice demands include extensive use of telephone and computer.WORK ENVIRONMENTPosition highly collaborative and at times demanding; time may be spent working outside of office. Travel required 10% of the time.WHY BLUE DIAMOND?In addition to working at the world’s largest, state-of-the-art almond manufacturer, we offer a safe and collaborative team environment, with numerous opportunities for free training and career advancement.Grow your career. Partner with us. We Are the Almond People!
Ready to get started?
Apply now!Blue Diamond Growers (BDG) is an Equal Employment Opportunity Employer.#J-18808-Ljbffr