Boutique Recruiting
Marketing Director
Boutique Recruiting, Raleigh, North Carolina, United States,
A growing family-owned winery located in Rose Hill, NC, is seeking a dynamic and creative
Marketing Director
to lead its marketing team and drive brand growth. This is an amazing opportunity for someone looking for a hands-on role in a non-corporate environment, who thrives on creativity and bringing fresh ideas to life. This role offers the chance to shape the marketing strategy for established winery locations in North Carolina, South Carolina, Florida, and Tennessee, while also contributing to exciting new projects as the company plans to expand.
You will be leading a talented team of creatives, collaborating with digital marketing partners, and managing a range of key initiatives such as digital campaigns, social media strategy, and brand relaunches. In addition to developing innovative marketing plans, you will oversee the company’s marketing budget, manage external vendor relationships, and analyze market trends to optimize direct-to-consumer sales and drive e-commerce strategies. This role requires a balance of creative vision and hands-on strategic leadership, with some travel to immerse yourself in the winery’s culture and locations as you help shape its future growth.
Marketing Director Requirements
3-5+ years of marketing experience, with a focus on brand building and social mediaProven leadership experience managing marketing teamsProficiency in Microsoft Excel (formulas) and Adobe SuiteFlexibility to travel frequently in the first year and at least once a month thereafterExcellent verbal and written communication skillsAbility to manage multiple tasks and adapt to a fast-paced, dynamic environmentStrong analytical skills with experience in data-driven decision-makingExperience in the wine industry, hospitality, or grocery sector is preferredBachelor’s degree in marketing, business, or related field (or equivalent experience) is preferredExperience managing outsourced digital marketing agencies is preferredFamiliarity with e-commerce platforms and POS systems is a plusMarketing Director Responsibilities
Lead and manage a marketing team of eight, ensuring collaboration and innovationDevelop and implement creative strategies to refresh brand labels and launch new productsOversee digital marketing efforts, including managing outsourced vendorsAnalyze direct-to-consumer sales data and grocery store sales trends to refine marketing strategiesManage the winery's marketing budget and track return on investment (ROI)Collaborate with the events team to market and execute winery eventsMaintain website media management and SEO performanceLead market research and industry trend analysisDrive social media content and strategy to keep the brand fresh and engagingCoordinate with external partners on marketing initiativesBenefits
Competitive salary + performance based bonusMedical, Dental and Vision insurancePTO and flexible vacation policies401K Plan with company matchTravel reimbursementsHybrid work scheduleThis role is perfect for a mid-career marketing professional who is eager to make a big impact with a growing, family-owned company! Apply now!
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Marketing Director
to lead its marketing team and drive brand growth. This is an amazing opportunity for someone looking for a hands-on role in a non-corporate environment, who thrives on creativity and bringing fresh ideas to life. This role offers the chance to shape the marketing strategy for established winery locations in North Carolina, South Carolina, Florida, and Tennessee, while also contributing to exciting new projects as the company plans to expand.
You will be leading a talented team of creatives, collaborating with digital marketing partners, and managing a range of key initiatives such as digital campaigns, social media strategy, and brand relaunches. In addition to developing innovative marketing plans, you will oversee the company’s marketing budget, manage external vendor relationships, and analyze market trends to optimize direct-to-consumer sales and drive e-commerce strategies. This role requires a balance of creative vision and hands-on strategic leadership, with some travel to immerse yourself in the winery’s culture and locations as you help shape its future growth.
Marketing Director Requirements
3-5+ years of marketing experience, with a focus on brand building and social mediaProven leadership experience managing marketing teamsProficiency in Microsoft Excel (formulas) and Adobe SuiteFlexibility to travel frequently in the first year and at least once a month thereafterExcellent verbal and written communication skillsAbility to manage multiple tasks and adapt to a fast-paced, dynamic environmentStrong analytical skills with experience in data-driven decision-makingExperience in the wine industry, hospitality, or grocery sector is preferredBachelor’s degree in marketing, business, or related field (or equivalent experience) is preferredExperience managing outsourced digital marketing agencies is preferredFamiliarity with e-commerce platforms and POS systems is a plusMarketing Director Responsibilities
Lead and manage a marketing team of eight, ensuring collaboration and innovationDevelop and implement creative strategies to refresh brand labels and launch new productsOversee digital marketing efforts, including managing outsourced vendorsAnalyze direct-to-consumer sales data and grocery store sales trends to refine marketing strategiesManage the winery's marketing budget and track return on investment (ROI)Collaborate with the events team to market and execute winery eventsMaintain website media management and SEO performanceLead market research and industry trend analysisDrive social media content and strategy to keep the brand fresh and engagingCoordinate with external partners on marketing initiativesBenefits
Competitive salary + performance based bonusMedical, Dental and Vision insurancePTO and flexible vacation policies401K Plan with company matchTravel reimbursementsHybrid work scheduleThis role is perfect for a mid-career marketing professional who is eager to make a big impact with a growing, family-owned company! Apply now!
#J-18808-Ljbffr