Teleflex
Director of Global Marketing
Teleflex, Osseo, Minnesota, United States, 55311
Date:
Sep 3, 2024
Location:
Maple Grove, MN, US
Company:
Teleflex
Expected Travel : Up to 25%
Requisition ID : 10898
About Teleflex Incorporated
As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.
Teleflex is the home of Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck – trusted brands united by a common sense of purpose.
At Teleflex, we are empowering the future of healthcare. For more information, please visit
teleflex.com .
Position Summary
The Director of Global Marketing will lead, manage, and oversee the execution of Global Product Management and downstream marketing tactics for an assigned product franchise. The incumbent will ensure product, promotional, and clinical program alignment with the strategy to achieve the growth and profit expectations for the Global and North American Interventional business unit.
Principal Responsibilities
Attract top talent and guide and support professional development for team members.
Provide strategic guidance and supervise Marketing and Product Managers who report to this position.
Provide the leadership necessary to direct the business in its mission to achieve the sales, gross margin, and contribution profit objectives established by the lnterventional Business Unit.
Lead cross-geographic and cross-functional team(s) to ensure project and launch success
Be the advocate for international markets and market development at the business unit level
Act as a passionate change agent to develop and expand specified market areas.
Develop and implement strategic initiatives by optimizing resources.
Develop the annual North American operating plan for the Interventional business in conjunction with the vice president of global marketing.
Lead North American marketing launch plans for new products, clinical programs, and product improvement programs. Conduct market surveys, market research, product evaluations for line extensions and support product evaluations for new product introductions, as required.
Achieve annual sales plan and margin targets for the lnterventional business.
Manage assigned Operating Expenses and T&E budget for marketing team.
Work closely with cross-functional partners relative to Concept to Commercialization NPD process, product positioning/messaging, and forecasting for new product opportunities.
Stay abreast of healthcare reform and the economic environment and translate understanding into messaging within North American Interventional promotional strategy.
Effectively manage agencies and vendors to ensure on-time project completion within budget.
Support RFI/RFP processes for GPO/IDN bids.
Lead the marketing activities related to becoming a solution provider, including developing advertising and sales promotion programs, brochures, ads, slides, posters, and specification booklets.
Develop pricing strategy and achieve price increase determined by the operating plan.
Adhere to and ensure compliance with Teleflex's Code of Ethics and all Company policies, rules, and procedures.
Education / Experience Requirements
Bachelor’s degree required. MBA preferred.
5-10+ years marketing experience
3-5+ years of progressive management experience
Demonstrable leadership experience managing commercialization initiatives in the medical device industry
Demonstrated product management experience within a quality design system in the medical device industry
Specialized Skills / Other Requirements
Ability to lead and motivate a group towards common goals/objectives
Strong strategic, critical thinking skills with the ability to translate to effective tactical initiatives
Ability to work with colleagues to drive consensus on decisions
Ability to drive focus, prioritization, and effective time and project management
Understanding of the medical regulatory landscape
Highly developed business acumen
Proven ability to demonstrate the practical application of successful marketing / business / portfolio management concepts and methodologies, as well as assessment tools, practices, and techniques
Knowledge of measurement and analysis of commercial effectiveness
Ability to articulate and influence in both formal presentations and in one-on-one interactions. Strong formal and informal communication skills
Excellent relationship-building and collaborative skills
Positive, ambitious, action-oriented
Self-starter, know-how to approach the job, passionate about the industry
Unquestionable ethics and integrity
Proficient in computer and business software, including Microsoft Word, Excel, PowerPoint, and Outlook.
Must be able to establish and maintain vendor credentials (via RepTrax, Vendormate, etc.) to have the ability to enter and work, as required, in hospitals and other medical facilities, as an essential function of the job. Depending on customer/site requirements, vendor credentials may require the employee to obtain the COVID-19 vaccination.
#J-18808-Ljbffr
Sep 3, 2024
Location:
Maple Grove, MN, US
Company:
Teleflex
Expected Travel : Up to 25%
Requisition ID : 10898
About Teleflex Incorporated
As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare.
Teleflex is the home of Arrow, Barrigel, Deknatel, QuikClot, LMA, Pilling, Rüsch, UroLift and Weck – trusted brands united by a common sense of purpose.
At Teleflex, we are empowering the future of healthcare. For more information, please visit
teleflex.com .
Position Summary
The Director of Global Marketing will lead, manage, and oversee the execution of Global Product Management and downstream marketing tactics for an assigned product franchise. The incumbent will ensure product, promotional, and clinical program alignment with the strategy to achieve the growth and profit expectations for the Global and North American Interventional business unit.
Principal Responsibilities
Attract top talent and guide and support professional development for team members.
Provide strategic guidance and supervise Marketing and Product Managers who report to this position.
Provide the leadership necessary to direct the business in its mission to achieve the sales, gross margin, and contribution profit objectives established by the lnterventional Business Unit.
Lead cross-geographic and cross-functional team(s) to ensure project and launch success
Be the advocate for international markets and market development at the business unit level
Act as a passionate change agent to develop and expand specified market areas.
Develop and implement strategic initiatives by optimizing resources.
Develop the annual North American operating plan for the Interventional business in conjunction with the vice president of global marketing.
Lead North American marketing launch plans for new products, clinical programs, and product improvement programs. Conduct market surveys, market research, product evaluations for line extensions and support product evaluations for new product introductions, as required.
Achieve annual sales plan and margin targets for the lnterventional business.
Manage assigned Operating Expenses and T&E budget for marketing team.
Work closely with cross-functional partners relative to Concept to Commercialization NPD process, product positioning/messaging, and forecasting for new product opportunities.
Stay abreast of healthcare reform and the economic environment and translate understanding into messaging within North American Interventional promotional strategy.
Effectively manage agencies and vendors to ensure on-time project completion within budget.
Support RFI/RFP processes for GPO/IDN bids.
Lead the marketing activities related to becoming a solution provider, including developing advertising and sales promotion programs, brochures, ads, slides, posters, and specification booklets.
Develop pricing strategy and achieve price increase determined by the operating plan.
Adhere to and ensure compliance with Teleflex's Code of Ethics and all Company policies, rules, and procedures.
Education / Experience Requirements
Bachelor’s degree required. MBA preferred.
5-10+ years marketing experience
3-5+ years of progressive management experience
Demonstrable leadership experience managing commercialization initiatives in the medical device industry
Demonstrated product management experience within a quality design system in the medical device industry
Specialized Skills / Other Requirements
Ability to lead and motivate a group towards common goals/objectives
Strong strategic, critical thinking skills with the ability to translate to effective tactical initiatives
Ability to work with colleagues to drive consensus on decisions
Ability to drive focus, prioritization, and effective time and project management
Understanding of the medical regulatory landscape
Highly developed business acumen
Proven ability to demonstrate the practical application of successful marketing / business / portfolio management concepts and methodologies, as well as assessment tools, practices, and techniques
Knowledge of measurement and analysis of commercial effectiveness
Ability to articulate and influence in both formal presentations and in one-on-one interactions. Strong formal and informal communication skills
Excellent relationship-building and collaborative skills
Positive, ambitious, action-oriented
Self-starter, know-how to approach the job, passionate about the industry
Unquestionable ethics and integrity
Proficient in computer and business software, including Microsoft Word, Excel, PowerPoint, and Outlook.
Must be able to establish and maintain vendor credentials (via RepTrax, Vendormate, etc.) to have the ability to enter and work, as required, in hospitals and other medical facilities, as an essential function of the job. Depending on customer/site requirements, vendor credentials may require the employee to obtain the COVID-19 vaccination.
#J-18808-Ljbffr