Fidare Consulting Group
Director of Marketing
Fidare Consulting Group, Roanoke, Texas, United States, 76299
Job Description:
Director of Marketing
Position Title:
Director of MarketingDepartment:
MarketingReports To:
Chief Executive Officer (CEO)Location:
Roanoke, TXJob Type:
Full-Time
Company Overview:
Fidare is a premier management consulting firm specializing in elevating companies’ exposure to the capital markets. With a team of seasoned professionals and a deep understanding of the securities industry, we work closely with our clients to develop customized solutions and provide guidance to ensure they are structured for success. We are seeking a talented and experienced Director of Marketing to join our team and lead our marketing efforts as we continue to expand our market reach.
Position Summary:
The Director of Marketing is responsible for developing, implementing, and executing strategic marketing plans to attract potential clients and retain existing ones. This role requires a blend of creativity, analytical skills, and leadership capabilities. The ideal candidate will have extensive experience in marketing strategy, digital marketing, brand management, and team leadership.
Key Responsibilities:
Strategic Marketing Planning:
Develop and execute a comprehensive marketing strategy aligned with the company’s business objectives and goals.
Conduct market research to identify new opportunities and analyze market trends, customer behaviors, and competitor activities.
Create and manage the annual marketing budget, ensuring effective allocation of resources to achieve desired outcomes.
Brand Management:
Oversee brand development and ensure consistent messaging and brand identity across all channels and marketing materials.
Enhance brand awareness and reputation through creative campaigns and public relations efforts.
Monitor and analyze brand performance metrics and make data-driven decisions to optimize brand positioning.
Digital Marketing & Lead Generation:
Lead the development and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and content marketing.
Implement lead generation strategies and manage the sales funnel to convert prospects into customers.
Utilize marketing automation tools and CRM systems to track and analyze campaign performance and customer engagement.
Team Leadership & Collaboration:
Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives.
Coordinate with external agencies and vendors as needed to support marketing initiatives.
Data Analysis & Reporting:
Measure and report on the effectiveness of marketing campaigns, utilizing data analytics to refine strategies and improve ROI.
Develop and maintain marketing dashboards and performance reports for senior management.
Stay up to date with the latest marketing trends, technologies, and best practices, and apply them to improve marketing performance.
Qualifications:
Education:
Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A master’s degree is preferred.
Experience:
7+ years of experience in marketing, with at least 3 years in a leadership role.
Proven track record of developing and executing successful marketing strategies and campaigns.
Experience in digital marketing, content creation, brand management, and market research.
Skills & Abilities:
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in marketing software, tools, and platforms, including CRM systems and marketing automation tools.
Creative thinker with the ability to develop innovative marketing strategies and campaigns.
Compensation:
Competitive salary and performance-based incentives.
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Director of Marketing
Position Title:
Director of MarketingDepartment:
MarketingReports To:
Chief Executive Officer (CEO)Location:
Roanoke, TXJob Type:
Full-Time
Company Overview:
Fidare is a premier management consulting firm specializing in elevating companies’ exposure to the capital markets. With a team of seasoned professionals and a deep understanding of the securities industry, we work closely with our clients to develop customized solutions and provide guidance to ensure they are structured for success. We are seeking a talented and experienced Director of Marketing to join our team and lead our marketing efforts as we continue to expand our market reach.
Position Summary:
The Director of Marketing is responsible for developing, implementing, and executing strategic marketing plans to attract potential clients and retain existing ones. This role requires a blend of creativity, analytical skills, and leadership capabilities. The ideal candidate will have extensive experience in marketing strategy, digital marketing, brand management, and team leadership.
Key Responsibilities:
Strategic Marketing Planning:
Develop and execute a comprehensive marketing strategy aligned with the company’s business objectives and goals.
Conduct market research to identify new opportunities and analyze market trends, customer behaviors, and competitor activities.
Create and manage the annual marketing budget, ensuring effective allocation of resources to achieve desired outcomes.
Brand Management:
Oversee brand development and ensure consistent messaging and brand identity across all channels and marketing materials.
Enhance brand awareness and reputation through creative campaigns and public relations efforts.
Monitor and analyze brand performance metrics and make data-driven decisions to optimize brand positioning.
Digital Marketing & Lead Generation:
Lead the development and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and content marketing.
Implement lead generation strategies and manage the sales funnel to convert prospects into customers.
Utilize marketing automation tools and CRM systems to track and analyze campaign performance and customer engagement.
Team Leadership & Collaboration:
Manage and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.
Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives.
Coordinate with external agencies and vendors as needed to support marketing initiatives.
Data Analysis & Reporting:
Measure and report on the effectiveness of marketing campaigns, utilizing data analytics to refine strategies and improve ROI.
Develop and maintain marketing dashboards and performance reports for senior management.
Stay up to date with the latest marketing trends, technologies, and best practices, and apply them to improve marketing performance.
Qualifications:
Education:
Bachelor’s degree in marketing, Business Administration, Communications, or a related field. A master’s degree is preferred.
Experience:
7+ years of experience in marketing, with at least 3 years in a leadership role.
Proven track record of developing and executing successful marketing strategies and campaigns.
Experience in digital marketing, content creation, brand management, and market research.
Skills & Abilities:
Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
Excellent communication, presentation, and interpersonal skills.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in marketing software, tools, and platforms, including CRM systems and marketing automation tools.
Creative thinker with the ability to develop innovative marketing strategies and campaigns.
Compensation:
Competitive salary and performance-based incentives.
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