MSD Malaysia
Senior Specialist, Marketing
MSD Malaysia, Rahway, New Jersey, us, 07065
Senior Specialist, Marketing
The position is based out of Upper Gwynedd, PA, reporting directly to the Associate Director, U.S. Vaccine Portfolio Marketing Strategy & Implementation Lead.Responsibilities will include, but not limited to:Promotion Management:
Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.Manages projects and programs 'end to end' through appropriate internal and external support services in development of content, design, Promotion Review Team (PRT) approvals, and production.Maintains working knowledge of regulatory guidance & delivers compliant programs.Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.Oversees the appropriate administration of promotional budgets for projects and deliverables.Customer Segment Strategy:
Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.Guides marketing campaigns and implementation plans for multiple customer types and partners with extended team members for input on ongoing strategy/resource development action items.Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives.Education:
Minimum: BA/BS Degree.Preferred: MBA or other advanced degree.Knowledge and Skills:
3 years of combined sales, marketing, market research, promotion or equivalent experience.Ability to think strategically across multiple segments.Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process.Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders.Proven problem solving and exceptional project management skills.Strong communications skills and self-motivated.Preferred Knowledge and Skills:
Prior working knowledge in pharmaceutical, vaccines, biotech or other related regulated industries.Managing external agencies or vendor.Demonstrated ability to make strategic choices using fundamental marketing tools and frameworks (e.g. segmentation, positioning, etc.).Demonstrated budget management.NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.Learn more about your rights, including under California, Colorado and other US State Acts.U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.
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The position is based out of Upper Gwynedd, PA, reporting directly to the Associate Director, U.S. Vaccine Portfolio Marketing Strategy & Implementation Lead.Responsibilities will include, but not limited to:Promotion Management:
Directs projects to ensure that all resources meet the objectives of customer and brand marketing teams.Develops organized customer tools and resources for Account Executives and across multiple engagement channels supporting the vaccines portfolio, new indications and appropriate pre-launch activities.Partners with the other members of the organized customer team, external agency partners and third-party vendors to ensure that all offerings meet the strategic and communication objectives for the customer segments and brands.Manages the creative process for segment initiatives and provides necessary guidance to the agency partners.Manages projects and programs 'end to end' through appropriate internal and external support services in development of content, design, Promotion Review Team (PRT) approvals, and production.Maintains working knowledge of regulatory guidance & delivers compliant programs.Manages creation and monitoring of Agency scope of work (SOWs) and Agency evaluation process. Accountable for the operational proficiency of Agencies and other channel outsourced vendors.Oversees the appropriate administration of promotional budgets for projects and deliverables.Customer Segment Strategy:
Develops an understanding of key organized customer segments to provide actionable insights informing customer and brand strategy as well as Account Executive resource implementation.Helps develop and evolve customer segment strategies, including incorporating and supporting the new L3 Commercial Framework, while partnering with Associate Director Customer Segment Leads to ensure strategic choices maximize performance.Guides marketing campaigns and implementation plans for multiple customer types and partners with extended team members for input on ongoing strategy/resource development action items.Creates routine and ad hoc internal presentations to leadership and customer-facing Account Executives.Education:
Minimum: BA/BS Degree.Preferred: MBA or other advanced degree.Knowledge and Skills:
3 years of combined sales, marketing, market research, promotion or equivalent experience.Ability to think strategically across multiple segments.Knowledge of the development process for pharmaceutical promotional materials, including the Med-Legal / Promotional Review process.Working in a fast-paced, cross-functional environment while managing multiple projects and stakeholders.Proven problem solving and exceptional project management skills.Strong communications skills and self-motivated.Preferred Knowledge and Skills:
Prior working knowledge in pharmaceutical, vaccines, biotech or other related regulated industries.Managing external agencies or vendor.Demonstrated ability to make strategic choices using fundamental marketing tools and frameworks (e.g. segmentation, positioning, etc.).Demonstrated budget management.NOTICE FOR INTERNAL APPLICANTSIn accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders).Current Employees apply HERECurrent Contingent Workers apply HEREUS and Puerto Rico Residents Only:Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics.Learn more about your rights, including under California, Colorado and other US State Acts.U.S. Hybrid Work ModelEffective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.
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