Siteimprove
Senior Product Marketing Manager, Platform Messaging
Siteimprove, Bellevue, Washington, us, 98009
Senior Product Marketing Manager, Platform Messaging
Marketing - Bellevue, Full-TimeDescription
Are you passionate about marketing solutions that make a real impact? Join Siteimprove, where our leading-edge product offering empowers customers to reach their digital potential and foster inclusive online experiences for all users. We are looking for an experienced and driven Senior Product Marketing Manager to lead a talented team of product marketers. In this role, you will be at the forefront of executing Siteimprove's go-to-market vision and strategy for our innovative product and solutions portfolio. Your efforts will be vital in supporting our company’s exciting growth journey and shaping the future of marketing performance and digital accessibility.What you will be doing
Develop and execute comprehensive go-to-market strategies and product launch plans, including market research, competitive analysis, product positioning, value propositions, and messaging.Conduct in-depth market research to identify customer needs, trends, and opportunities.Develop compelling product messaging and positioning that resonates with the target audience.Collaborate closely with cross-functional teams, including product management, sales, engineering, and marketing, to ensure alignment and successful product launches.Develop and manage product collateral, including sales enablement materials, product demos, and case studies.Lead campaign building and help with content creation to ensure the consistent success of all Siteimprove product lines.Analyze market and competitive data to identify opportunities for product enhancements and new product development.Track and measure product performance metrics to inform future marketing strategies.Build and maintain strong relationships with key industry influencers and analysts.Stay up to date on industry trends and competitor activities.What we will require of you
10+ years of Product Marketing experience, ideally with an emphasis on Marketing Technology.Portfolio demonstrating strong writing skills or writing samples required with resume.Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities.Can balance short-term needs with long-term strategic initiatives in a fast-paced environment.Productive, efficient work with a keen attention to detail.Ability to problem-solve and manage multiple projects.Team-oriented demeanor with the ability to quickly build cross-functional relationships.B2B SaaS experience is a huge plus.Experience with analytics and SEO management tools is a huge plus.Education: Bachelor’s degree in Marketing, Business, English, Journalism, Communications, Advertising, or a related field, or an equivalent experience required.What we will love about you
You’re passionate about creating compelling narratives for a curious audience.You’re a natural storyteller, with a passion for connecting with your audiences.You’re constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits.You love to collaborate with your colleagues but are also able to put your head down and get work done.You have a sense of humor and aren’t afraid to incorporate a bit of whimsy into your work.In addition, we hope you will appreciate:
Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days.Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.Base pay will depend on the position, individual qualifications, market, and other operational business needs.
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Marketing - Bellevue, Full-TimeDescription
Are you passionate about marketing solutions that make a real impact? Join Siteimprove, where our leading-edge product offering empowers customers to reach their digital potential and foster inclusive online experiences for all users. We are looking for an experienced and driven Senior Product Marketing Manager to lead a talented team of product marketers. In this role, you will be at the forefront of executing Siteimprove's go-to-market vision and strategy for our innovative product and solutions portfolio. Your efforts will be vital in supporting our company’s exciting growth journey and shaping the future of marketing performance and digital accessibility.What you will be doing
Develop and execute comprehensive go-to-market strategies and product launch plans, including market research, competitive analysis, product positioning, value propositions, and messaging.Conduct in-depth market research to identify customer needs, trends, and opportunities.Develop compelling product messaging and positioning that resonates with the target audience.Collaborate closely with cross-functional teams, including product management, sales, engineering, and marketing, to ensure alignment and successful product launches.Develop and manage product collateral, including sales enablement materials, product demos, and case studies.Lead campaign building and help with content creation to ensure the consistent success of all Siteimprove product lines.Analyze market and competitive data to identify opportunities for product enhancements and new product development.Track and measure product performance metrics to inform future marketing strategies.Build and maintain strong relationships with key industry influencers and analysts.Stay up to date on industry trends and competitor activities.What we will require of you
10+ years of Product Marketing experience, ideally with an emphasis on Marketing Technology.Portfolio demonstrating strong writing skills or writing samples required with resume.Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities.Can balance short-term needs with long-term strategic initiatives in a fast-paced environment.Productive, efficient work with a keen attention to detail.Ability to problem-solve and manage multiple projects.Team-oriented demeanor with the ability to quickly build cross-functional relationships.B2B SaaS experience is a huge plus.Experience with analytics and SEO management tools is a huge plus.Education: Bachelor’s degree in Marketing, Business, English, Journalism, Communications, Advertising, or a related field, or an equivalent experience required.What we will love about you
You’re passionate about creating compelling narratives for a curious audience.You’re a natural storyteller, with a passion for connecting with your audiences.You’re constantly thinking of ways to evolve and refine your work for the better and can positively absorb constructive feedback/edits.You love to collaborate with your colleagues but are also able to put your head down and get work done.You have a sense of humor and aren’t afraid to incorporate a bit of whimsy into your work.In addition, we hope you will appreciate:
Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 10 paid holidays, and two Give Back Days.Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.Base pay will depend on the position, individual qualifications, market, and other operational business needs.
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