Redaptive Services
Head of Marketing
Redaptive Services, Denver, Colorado, United States, 80285
We seek a visionary global head of marketing to architect and execute a transformative growth strategy that positions Redaptive as the undisputed industry leader. This strategic role demands a dynamic, results-oriented leader capable of crafting a compelling narrative that resonates with our target audience, drives market expansion, and fosters enduring customer loyalty. The ideal candidate will possess a deep understanding of the energy sector and a proven ability to translate complex concepts into compelling stories that inspire action.About Redaptive:Redaptive is an Energy-as-a-Service provider that funds and installs energy-saving and energy-generating equipment. Redaptive’s programs help many of the world’s most sophisticated organizations reduce energy waste, save money, lower their carbon emissions, and meet their sustainability goals across their entire real estate portfolios. With Redaptive, customers can overcome capital and contractual barriers to achieve energy-saving benefits quickly, all with real-time data powered by Redaptive’s proprietary Data Solutions metering platform. Redaptive was founded in 2015 and is headquartered in Denver, CO. Redaptive is backed by CarVal, ENGIE New Ventures, Linse Capital, CBRE, Evergy Ventures, Rabobank, CPP Investments, and Honeywell.Our company culture is exciting, collaborative, and fast-paced. We are passionate about changing the world and helping our customers to become more environmentally sustainable and profitable. We are looking for team members who are driven, passionate, and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc is an equal employment opportunity employer and all qualified applicants will receive consideration for employment. For more information, visit
www.redaptive.com.#LI-TD1Responsibilities and Duties
Shape Redaptive’s Marketplace Strategy:
Collaborate with the CEO and executive team to refine the company’s go-to-market vision and strategy. Determine comprehensive sales, product, and business strategies that solve complex business challenges and address the needs of customers and stakeholders across various functions to drive incremental growth.Drive Growth and Profitability:
Lead market analysis and product positioning efforts. Utilize customer insights and explore business model innovation to drive revenue growth, improve conversion rates, and optimize financial performance.Product Innovation:
Collaborate with Technology on the entire product lifecycle, enhance current offerings, and spearhead new product development. Develop and execute an optimal commercial approach for comprehensive product marketing strategies.Market/Sales Optimization:
Drive market segmentation strategies that enhance GTM results and market impact. Lead pipeline development and oversee sales enablement. Ensure consistent value proposition messaging and GTM approach.Strategic Marketing & Demand Generation:
Craft short—and long-term marketing and branding strategies. Collaborate with Sales and Business Development and encourage repeat business with key sales stakeholders. Develop comprehensive demand-generation strategies that drive the GTM approach and achieve revenue goals.Pricing Strategy:
Provide thought leadership for pricing strategies, leveraging a team that utilizes best-in-class models, tools, and competitive insights to assess and develop pricing recommendations.Marketing Leadership:
Lead and develop a high-performing marketing team with deep industry know-how and connections, fostering a culture of innovation, creativity, collaboration, and continuous improvement.Data-Driven Approach:
Conduct market research, develop customer insights, and perform competitive analysis to inform marketing strategies and optimize commercial success. Establish key performance metrics and analytics frameworks to measure marketing effectiveness, optimize campaigns, and drive revenue.Corporate Growth & Communications:
Build a strong industry presence and establish Redaptive as an industry leader through corporate positioning and strategic partnerships to solidify Redaptive’s reputation as a pioneer and thought leader. Participate in M&A analysis to explore new business opportunities and alliances. Be the internal champion to engage and energize Redaptive’s team members to drive the company’s strategies. Share industry insights and market trends to inform and facilitate decision-making.Executive Communications:
Collaborate closely with the CEO to develop key messages, prepare for media interviews, and deliver compelling presentations that externally elevate Redaptive's brand and thought leadership.Other duties as assignedRequired Abilities and Skills
Deep knowledge of ABM and integrated marketing campaigns, including account segmentation.Experience managing brand positioning and messaging across multiple channels and geographies.Proven track record of driving demand generation and pipeline growth.Exceptional analytical skills, financial acumen, and ability to interpret data and translate insights into actionable strategies.Effective communicator and collaborator who can influence and engage stakeholders at all levels.Strong experience with marketing technology and operations, including marketing and sales automation, CRM, ABM and ad tech, engagement platforms, and performance marketing.Exceptional business and financial acumen with a data-driven approach to managing performance metrics and marketing ROI.Skilled in crafting communication and messaging strategies for advertising, PR, sales, DTC, and trade & media.Capable of fostering long-term relationships with both internal teams and external industry or peer groups.Education and Experience
20+ years in senior marketing/GTM/strategy leadership roles, including significant experience in growth marketing.8-10+ years of hands-on leadership experience to balance strategy with operational excellence and execution.Bachelor's degree in marketing, business, or a related field; MBA preferred.Demonstrated success in developing business strategies that drive growth.Deep understanding of business development processes, strategies, and best practices.The Perks!
Equity plan participationCompany-subsidized benefits: medical, dental, vision, life insuranceFlexible Spending Accounts: healthcare and dependent care6% 401(k) match with immediate vestingFlexible Time OffExpected annual salary: $265,000 - $300,000 (subject to adjustment for relevant experience, skills, geo location)Annual bonus of 30%, subject to company and individual performanceThe company is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Physical Demands and Work EnvironmentThe physical demands described here represent those that an employee must meet to perform the essential functions of this position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.While performing the duties of this position, the employee is regularly required to talk or hear. The employee must frequently use hands or fingers and handle or feel objects, tools, or controls. The employee is occasionally required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
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www.redaptive.com.#LI-TD1Responsibilities and Duties
Shape Redaptive’s Marketplace Strategy:
Collaborate with the CEO and executive team to refine the company’s go-to-market vision and strategy. Determine comprehensive sales, product, and business strategies that solve complex business challenges and address the needs of customers and stakeholders across various functions to drive incremental growth.Drive Growth and Profitability:
Lead market analysis and product positioning efforts. Utilize customer insights and explore business model innovation to drive revenue growth, improve conversion rates, and optimize financial performance.Product Innovation:
Collaborate with Technology on the entire product lifecycle, enhance current offerings, and spearhead new product development. Develop and execute an optimal commercial approach for comprehensive product marketing strategies.Market/Sales Optimization:
Drive market segmentation strategies that enhance GTM results and market impact. Lead pipeline development and oversee sales enablement. Ensure consistent value proposition messaging and GTM approach.Strategic Marketing & Demand Generation:
Craft short—and long-term marketing and branding strategies. Collaborate with Sales and Business Development and encourage repeat business with key sales stakeholders. Develop comprehensive demand-generation strategies that drive the GTM approach and achieve revenue goals.Pricing Strategy:
Provide thought leadership for pricing strategies, leveraging a team that utilizes best-in-class models, tools, and competitive insights to assess and develop pricing recommendations.Marketing Leadership:
Lead and develop a high-performing marketing team with deep industry know-how and connections, fostering a culture of innovation, creativity, collaboration, and continuous improvement.Data-Driven Approach:
Conduct market research, develop customer insights, and perform competitive analysis to inform marketing strategies and optimize commercial success. Establish key performance metrics and analytics frameworks to measure marketing effectiveness, optimize campaigns, and drive revenue.Corporate Growth & Communications:
Build a strong industry presence and establish Redaptive as an industry leader through corporate positioning and strategic partnerships to solidify Redaptive’s reputation as a pioneer and thought leader. Participate in M&A analysis to explore new business opportunities and alliances. Be the internal champion to engage and energize Redaptive’s team members to drive the company’s strategies. Share industry insights and market trends to inform and facilitate decision-making.Executive Communications:
Collaborate closely with the CEO to develop key messages, prepare for media interviews, and deliver compelling presentations that externally elevate Redaptive's brand and thought leadership.Other duties as assignedRequired Abilities and Skills
Deep knowledge of ABM and integrated marketing campaigns, including account segmentation.Experience managing brand positioning and messaging across multiple channels and geographies.Proven track record of driving demand generation and pipeline growth.Exceptional analytical skills, financial acumen, and ability to interpret data and translate insights into actionable strategies.Effective communicator and collaborator who can influence and engage stakeholders at all levels.Strong experience with marketing technology and operations, including marketing and sales automation, CRM, ABM and ad tech, engagement platforms, and performance marketing.Exceptional business and financial acumen with a data-driven approach to managing performance metrics and marketing ROI.Skilled in crafting communication and messaging strategies for advertising, PR, sales, DTC, and trade & media.Capable of fostering long-term relationships with both internal teams and external industry or peer groups.Education and Experience
20+ years in senior marketing/GTM/strategy leadership roles, including significant experience in growth marketing.8-10+ years of hands-on leadership experience to balance strategy with operational excellence and execution.Bachelor's degree in marketing, business, or a related field; MBA preferred.Demonstrated success in developing business strategies that drive growth.Deep understanding of business development processes, strategies, and best practices.The Perks!
Equity plan participationCompany-subsidized benefits: medical, dental, vision, life insuranceFlexible Spending Accounts: healthcare and dependent care6% 401(k) match with immediate vestingFlexible Time OffExpected annual salary: $265,000 - $300,000 (subject to adjustment for relevant experience, skills, geo location)Annual bonus of 30%, subject to company and individual performanceThe company is an Equal Opportunity Employer, drug-free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Physical Demands and Work EnvironmentThe physical demands described here represent those that an employee must meet to perform the essential functions of this position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.While performing the duties of this position, the employee is regularly required to talk or hear. The employee must frequently use hands or fingers and handle or feel objects, tools, or controls. The employee is occasionally required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
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