Kansas Action for Children, Inc
Director of Marketing - JR104923_47099288305_9-7698
Kansas Action for Children, Inc, Topeka, Kansas, United States,
At Stride, Inc in Topeka, Kansas, United StatesJob Description
Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating the production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data.Company Description:At Galvanize, we produce outcomes-driven tech education for motivated adult learners & organizations to activate and propel technology-focused careers. Our programs are designed so that anyone with motivation can succeed, regardless of education, experience or background. With 20,000+ graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech.About the Role:Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives.Essential Functions:Marketing Leadership
Support and elevate a marketing function that serves, guides, and informs Galvanize's Consumer, Enterprise, and overall Corporate interests through a client-service approach, ensuring alignment with business goals.Works with the CMO to develop the business and brand strategy to elevate our marketing efforts.Manage the day-to-day success of a team of marketers and vendors across various functions, including product/service marketing, partner marketing, content, and brand.Collaborate with the CEO to establish company-wide marketing budgets.Execute marketing initiatives, from research and experimentation to scaling of best practices.Leverage and manage automated systems to measure and report the performance of marketing investments and activities.Build Brand Value & Tell the Story
Develop and execute innovative initiatives that position our brands at the forefront of the coding bootcamp industry.Manage media relations at a campus/market level in industry-specific and national media outlets.Create campaigns and programs that maintain a successful brand and image that attracts customers to the product or service.Campaign Management
Drive the development and execution of data-driven content campaigns that effectively engage and convert audiences.Manage customer engagement and retention contact strategy across all messaging platforms.Direct programs to improve social media presence and conversion.Team Development & Culture Adoption
Hire, manage, and develop marketing team members.Foster a continuous learning and improvement culture within the marketing team.Provide timely support and insights to the CMO to elevate our marketing strategy and initiatives.Supervisory Responsibilities:
Directly supervises up to 5 Full-time Equivalent (FTE) regular employees and/or contractors.MINIMUM REQUIRED QUALIFICATIONS:
Bachelor's Degree(s) AND5+ years of marketing experience AND2+ years of supervisory experience ANDA solid multichannel marketing background.OTHER REQUIRED QUALIFICATIONS:
Preferred experience with office suite (ie. Microsoft Office, Google Suite).Preferred experience with analytics (ie. Google Analytics).Ability to travel up to 5% of the time.WORK ENVIRONMENT:
This is a home-based position.Compensation & Benefits:
Stride, Inc. considers a person's education, experience, and qualifications when determining a new employee's salary level. We anticipate the salary range to be $75,527.25 to $161,383.20. Eligible employees may receive a bonus.Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace.
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Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating the production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data.Company Description:At Galvanize, we produce outcomes-driven tech education for motivated adult learners & organizations to activate and propel technology-focused careers. Our programs are designed so that anyone with motivation can succeed, regardless of education, experience or background. With 20,000+ graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech.About the Role:Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives.Essential Functions:Marketing Leadership
Support and elevate a marketing function that serves, guides, and informs Galvanize's Consumer, Enterprise, and overall Corporate interests through a client-service approach, ensuring alignment with business goals.Works with the CMO to develop the business and brand strategy to elevate our marketing efforts.Manage the day-to-day success of a team of marketers and vendors across various functions, including product/service marketing, partner marketing, content, and brand.Collaborate with the CEO to establish company-wide marketing budgets.Execute marketing initiatives, from research and experimentation to scaling of best practices.Leverage and manage automated systems to measure and report the performance of marketing investments and activities.Build Brand Value & Tell the Story
Develop and execute innovative initiatives that position our brands at the forefront of the coding bootcamp industry.Manage media relations at a campus/market level in industry-specific and national media outlets.Create campaigns and programs that maintain a successful brand and image that attracts customers to the product or service.Campaign Management
Drive the development and execution of data-driven content campaigns that effectively engage and convert audiences.Manage customer engagement and retention contact strategy across all messaging platforms.Direct programs to improve social media presence and conversion.Team Development & Culture Adoption
Hire, manage, and develop marketing team members.Foster a continuous learning and improvement culture within the marketing team.Provide timely support and insights to the CMO to elevate our marketing strategy and initiatives.Supervisory Responsibilities:
Directly supervises up to 5 Full-time Equivalent (FTE) regular employees and/or contractors.MINIMUM REQUIRED QUALIFICATIONS:
Bachelor's Degree(s) AND5+ years of marketing experience AND2+ years of supervisory experience ANDA solid multichannel marketing background.OTHER REQUIRED QUALIFICATIONS:
Preferred experience with office suite (ie. Microsoft Office, Google Suite).Preferred experience with analytics (ie. Google Analytics).Ability to travel up to 5% of the time.WORK ENVIRONMENT:
This is a home-based position.Compensation & Benefits:
Stride, Inc. considers a person's education, experience, and qualifications when determining a new employee's salary level. We anticipate the salary range to be $75,527.25 to $161,383.20. Eligible employees may receive a bonus.Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace.
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