Blue Shield Of California
Marketing Communications Specialist, Consultant
Blue Shield Of California, Oakland, California, United States, 94616
Job Description
Your Role
The Member Marketing team is responsible for creating an always-on integrated member engagement strategy that supports members where they are, when they need us, no matter their health status. The Marketing Communications Specialist, Consultant will report to the Senior Manager of Member Marketing. In this role you will be responsible for cultivating a relationship with our members that can change behaviors and improve their health outcomes.
Your Work
In this role, you will:Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategiesDevelop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)Creates communication through the eyes of the customer - developing holistic experiences and meaningful touch-pointsUse data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)Use communication to mitigate risks through crisis management, constituent engagement, and customer serviceResponsible for developing, implementing and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goalsDevelop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing)Understand the strategic intent of our members and connect the personalized programs to experiences through member facing marketing assets with landing environments that inspire desired member's actions and delivers on member's needsDrives successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables/ milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholdersQualifications
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experienceRequires at least 7 years of prior relevant experience in marketingRequires experience with marketing project management and/or ability to manage omnichannel campaignsKnowledge of advanced health insurance marketing principles, healthcare education or behavior change practices and techniques is a plusAbility to independently develop, implement and evaluate marketing plans and processes and recommend process improvementsExcellent cross-functional team, project and organizational leadership skills with attention to details.Self-starter with initiative and a sense of accountability and ownershipAbility to influence and align stakeholders and decision makersPay Range:
The pay range for this role is: $ 109120.00 to $ 163680.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
About the Team
Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.Human . We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.Our Workplace Model:
Blue Shield of California is dedicated to making work-life balance a reality. Whether you prefer to work in an office or from home, we understand flexibility is more important than ever. That's why Blue Shield is a hybrid company, offering you the opportunity to decide where you can do your best and most meaningful work.
Two ways of working: Hybrid (our default) and office
Hybrid - In a business unit approved office a few times per year to 3 days per week, on averageOffice - In a business unit approved office 4+ days a week, on average. If the role you're applying for is deemed an "Essential Role," the company has determined that the role can only be performed in a Blue Shield office or in the field and would require your to meet the office worker classification.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Due to the current public health emergency in California, Blue Shield employees are almost all working remotely. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.
Your Role
The Member Marketing team is responsible for creating an always-on integrated member engagement strategy that supports members where they are, when they need us, no matter their health status. The Marketing Communications Specialist, Consultant will report to the Senior Manager of Member Marketing. In this role you will be responsible for cultivating a relationship with our members that can change behaviors and improve their health outcomes.
Your Work
In this role, you will:Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategiesDevelop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)Creates communication through the eyes of the customer - developing holistic experiences and meaningful touch-pointsUse data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)Use communication to mitigate risks through crisis management, constituent engagement, and customer serviceResponsible for developing, implementing and evaluating marketing strategies and plans that drive member engagement and profitable membership growth/retention in support of NPS goalsDevelop holistic experiences and meaningful touchpoints that leverage a variety of tools (consumer engagement, content marketing, content syndication, and email marketing)Understand the strategic intent of our members and connect the personalized programs to experiences through member facing marketing assets with landing environments that inspire desired member's actions and delivers on member's needsDrives successful implementation including approving all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables/ milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholdersQualifications
Your Knowledge and Experience
Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experienceRequires at least 7 years of prior relevant experience in marketingRequires experience with marketing project management and/or ability to manage omnichannel campaignsKnowledge of advanced health insurance marketing principles, healthcare education or behavior change practices and techniques is a plusAbility to independently develop, implement and evaluate marketing plans and processes and recommend process improvementsExcellent cross-functional team, project and organizational leadership skills with attention to details.Self-starter with initiative and a sense of accountability and ownershipAbility to influence and align stakeholders and decision makersPay Range:
The pay range for this role is: $ 109120.00 to $ 163680.00 for California.
Note:
Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.
About the Team
Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.
To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.
Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!
Our Values:
Honest . We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.Human . We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.Courageous . We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.Our Workplace Model:
Blue Shield of California is dedicated to making work-life balance a reality. Whether you prefer to work in an office or from home, we understand flexibility is more important than ever. That's why Blue Shield is a hybrid company, offering you the opportunity to decide where you can do your best and most meaningful work.
Two ways of working: Hybrid (our default) and office
Hybrid - In a business unit approved office a few times per year to 3 days per week, on averageOffice - In a business unit approved office 4+ days a week, on average. If the role you're applying for is deemed an "Essential Role," the company has determined that the role can only be performed in a Blue Shield office or in the field and would require your to meet the office worker classification.
Physical Requirements:
Office Environment - roles involving part to full time schedule in Office Environment. Due to the current public health emergency in California, Blue Shield employees are almost all working remotely. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.
Please click here for further physical requirement detail.
Equal Employment Opportunity:
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.