Salesforce, Inc.
Tableau Field Marketing Lead
Salesforce, Inc., Dallas, Georgia, United States, 30157
Salesforce is seeking a forward-thinking, sales-focused field lead to drive strategy, planning and program execution for our Consumer + Business Services division of the Tableau business in AMER. This person will drive lead generation and pipeline maturation programs, new logo efforts, sales engagement, and overall business growth tactics. The candidate will have experience in B2B field marketing roles, with a key understanding of IT Buyers, and what motivates and drives their go to market and software purchasing decisions.
The successful candidate will develop and deliver marketing plans for Tableau. The Field Marketing Manager is a proven strategist, planner, and team builder, who can view our product and industry positioning at a high level while driving impact through their programs. They will be able to use Tableau's marketing departments, such as product and partner marketing, to fuel their content and positioning.
This role is an individual contributor who needs excellent planning and organizational skills, as well as the ability to liaise effectively with key sales and strategy team members and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.
This is a unique opportunity to work with a team that is recognized as one of the leading marketing organizations in the technology industry today. The opportunity requires a dynamic, pragmatic and flexible marketing professional with a proven history of success.
Responsibilities:
Develop and maintain a deep understanding of the Tableau business in AMER with a specific focus on Consumer and Business Services to effectively drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.Collaborate with cross-functional teams to design, implement, and measure effective field marketing campaigns.Partner with the sales team, other regional leaders, and global marketing to plan and implement integrated strategies for growing existing and expanding into new markets.Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management.Provide insights and recommendations to improve marketing efforts based on data analysis.Define and manage your quarterly marketing budget to increase return on investment.Deliver breakthrough ideas, innovation and leadership to drive our go to market for new logo acquisition and expansion.Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed.Act as a thought-leader and partner, as well as business strategist for your aligned Sales team.Stay updated on industry trends and competitor activities to inform marketing strategies.
Experience/Skills Required:
Bachelor's degree or equivalent experience in business, marketing, communications, or a related field.Be a highly professional lead and teammate with a positive, can-do attitude; and comfortable with constantly evolving opportunities and priorities.Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.Creative thinking and problem-solving abilities to develop innovative marketing initiatives.Past experience in using Salesforce, and/or other marketing tools such as Marketo, Eloqua, Responsys, GA 360, etc. is a plus.Ability to travel regionally to events and meetings.Excellent verbal, written communication abilities and comfortable with presentation skills and deck creation.Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.Proficiency in using data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively.Proven ability to work closely and successfully with a sales organization.Proven track record of successfully conducting a variety of marketing programs including program development, field events, executive engagements, awareness campaigns etc.Ability to work very independently and collaborate with cross-functional teams.Strong analytics, reporting, and written communication skills.Rigorous attention to detail and focus on quality of deliverables.Coordinate with sales teams to ensure alignment between marketing strategies and sales objectives.
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The successful candidate will develop and deliver marketing plans for Tableau. The Field Marketing Manager is a proven strategist, planner, and team builder, who can view our product and industry positioning at a high level while driving impact through their programs. They will be able to use Tableau's marketing departments, such as product and partner marketing, to fuel their content and positioning.
This role is an individual contributor who needs excellent planning and organizational skills, as well as the ability to liaise effectively with key sales and strategy team members and be accountable for results. Analytical capability is key for understanding and managing demand generation, forecasting, budgeting, lead flow, and the many moving parts involved in running an effective marketing machine.
This is a unique opportunity to work with a team that is recognized as one of the leading marketing organizations in the technology industry today. The opportunity requires a dynamic, pragmatic and flexible marketing professional with a proven history of success.
Responsibilities:
Develop and maintain a deep understanding of the Tableau business in AMER with a specific focus on Consumer and Business Services to effectively drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities.Collaborate with cross-functional teams to design, implement, and measure effective field marketing campaigns.Partner with the sales team, other regional leaders, and global marketing to plan and implement integrated strategies for growing existing and expanding into new markets.Develop and implement strategic marketing plans that reflect a strong understanding of audience, market, objectives, and resource management.Provide insights and recommendations to improve marketing efforts based on data analysis.Define and manage your quarterly marketing budget to increase return on investment.Deliver breakthrough ideas, innovation and leadership to drive our go to market for new logo acquisition and expansion.Have the capability to orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization as needed.Act as a thought-leader and partner, as well as business strategist for your aligned Sales team.Stay updated on industry trends and competitor activities to inform marketing strategies.
Experience/Skills Required:
Bachelor's degree or equivalent experience in business, marketing, communications, or a related field.Be a highly professional lead and teammate with a positive, can-do attitude; and comfortable with constantly evolving opportunities and priorities.Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.Creative thinking and problem-solving abilities to develop innovative marketing initiatives.Past experience in using Salesforce, and/or other marketing tools such as Marketo, Eloqua, Responsys, GA 360, etc. is a plus.Ability to travel regionally to events and meetings.Excellent verbal, written communication abilities and comfortable with presentation skills and deck creation.Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.Proficiency in using data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively.Proven ability to work closely and successfully with a sales organization.Proven track record of successfully conducting a variety of marketing programs including program development, field events, executive engagements, awareness campaigns etc.Ability to work very independently and collaborate with cross-functional teams.Strong analytics, reporting, and written communication skills.Rigorous attention to detail and focus on quality of deliverables.Coordinate with sales teams to ensure alignment between marketing strategies and sales objectives.
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