Aditi Consulting
Marketing Manager 3
Aditi Consulting, Ridgefield Park, New Jersey, us, 07660
Summary:The main function of a marketing manager is to lead the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.
Hybrid:
Mon-Thurs in office and Friday remote
Skills and Qualifications:
Bachelor's degree required, MBA preferred12-15 years directly managing digital performance channels, focused on Programmatic Display, Paid Social, Paid Search, and Retail media (especially Client DSP and SPA). Working knowledge of Affiliate and PLA helpful.Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization; previous experience on agency side or managing various media agencies is a must-haveHigh understanding of various audiences and data sources to connect paid media to full integrated marketing plan for launches and total portfolioExcellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reportsComfortable navigating a complex organization and building cross-functional relationshipsExcellent project management and communication skills with the ability to balance rigorous attention to details with swift executionSkilled at planning, organizing, prioritizing, and executing simultaneous projects and activitiesExperience with A/B testing, messaging, and post-campaign analysisHigh energy, works with a sense of urgency, highly responsive in a fast-paced environment along with a problem solver, optimistic attitudeExcellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytellingExperience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Client Ads certification a plus
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.Develop pricing strategies, balancing firm objectives and customer satisfaction.Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.Expert ability to work independently and manage ones time.Strong mentoring skills necessary to provide support and constructive performance feedback.Expert knowledge of principles and methods for showing, promoting, and selling products or services.Expert ability to develop marketing and pricing strategy.Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.Experience Leading a team of analysts10+ years related experience required.
Top 3 Skill Sets
Paid mediaClient paid mediaAnalytics
Education Requirement bachelors
12 years of experience
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.
Hybrid:
Mon-Thurs in office and Friday remote
Skills and Qualifications:
Bachelor's degree required, MBA preferred12-15 years directly managing digital performance channels, focused on Programmatic Display, Paid Social, Paid Search, and Retail media (especially Client DSP and SPA). Working knowledge of Affiliate and PLA helpful.Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization; previous experience on agency side or managing various media agencies is a must-haveHigh understanding of various audiences and data sources to connect paid media to full integrated marketing plan for launches and total portfolioExcellent analytical skills, including proficiency in using web and data analytic tools (Google Analytics, Tableau), excel pivot tables and basic functions for maintaining and creating reportsComfortable navigating a complex organization and building cross-functional relationshipsExcellent project management and communication skills with the ability to balance rigorous attention to details with swift executionSkilled at planning, organizing, prioritizing, and executing simultaneous projects and activitiesExperience with A/B testing, messaging, and post-campaign analysisHigh energy, works with a sense of urgency, highly responsive in a fast-paced environment along with a problem solver, optimistic attitudeExcellent presentation skills; ability to communicate your ideas and convince an audience using data and visual storytellingExperience in developing marketing and sales presentations, using Word, Excel, and PowerPoint.Client Ads certification a plus
Job Responsibilities:
Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.Confer with legal staff to resolve problems, such as copyright infringement and royalty sharing with outside producers and distributors.Develop pricing strategies, balancing firm objectives and customer satisfaction.Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities.Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies.Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Skills:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills.Expert ability to work independently and manage ones time.Strong mentoring skills necessary to provide support and constructive performance feedback.Expert knowledge of principles and methods for showing, promoting, and selling products or services.Expert ability to develop marketing and pricing strategy.Expert knowledge of media production, communication and dissemination techniques and methods.
Education/Experience:
Bachelor's degree in marketing or equivalent training required.Experience Leading a team of analysts10+ years related experience required.
Top 3 Skill Sets
Paid mediaClient paid mediaAnalytics
Education Requirement bachelors
12 years of experience
Compensation:The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position (compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location and end client requirements).
Benefits and Ancillaries:Medical, dental, vision, PTO benefits and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions.