Learning Tree International
Marketing Coordinator
Learning Tree International, Herndon, Virginia, United States, 22070
Marketing Coordinator
Join Our Team:If you are passionate about marketing, enjoy managing events, promoting products, and thrive in a dynamic environment, we encourage you to apply. Join our team and contribute to our mission of [company mission or key objective]. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this role.Status: ExemptReports to: Marketing Manager
Overview:We are seeking a versatile Marketing Coordinator with a focus on product marketing, events coordination, and expanding our contact database. This role is instrumental in supporting the marketing team's efforts to promote our products/services, manage events effectively, and grow our customer and prospect database.Responsibilities:Product Marketing:Assist in developing and implementing product marketing strategies to promote our products/services effectively.Create marketing collateral, including brochures, presentations, and sales support materials.Conduct market research and analyze customer insights to refine product messaging and positioning.Support product launches and promotional activities to drive awareness and sales.Events Coordination:Plan, organize, and execute company events such as conferences, seminars, webinars, and customer events.Coordinate event logistics, including venue selection, catering, signage, and audiovisual requirements.Manage event budgets, timelines, and promotional strategies to ensure successful outcomes.Collaborate with internal teams and external vendors to achieve event objectives.Database Growth:Manage and expand the company's contact database through effective data acquisition and segmentation strategies.Ensure data accuracy, cleanliness, and compliance with data protection regulations (e.g., GDPR, CCPA).Utilize CRM and marketing automation tools to nurture leads and enhance customer engagement.Analyze database trends and performance metrics to optimize marketing campaigns and lead generation efforts.General Marketing Support:Collaborate with cross-functional teams including design, content creation, and sales to align marketing activities with business goals.Assist in creating and distributing marketing materials, presentations, and reports as needed.Monitor and report on marketing campaign performance, ROI, and key metrics.
Minimum Requirements:Bachelor's degree in Marketing, Communications, Business Administration, or a related field.Minimum 3 years of experience in marketing, with a focus on product marketing, events coordination, and database management.Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.Excellent written and verbal communication skills.Knowledge of digital marketing principles, including SEO, SEM, and social media marketing.Ability to work independently and collaborate effectively in a team environment.
Preferred Qualifications:Experience in B2B marketing or within [specific industry/sector].Familiarity with event management software and analytics platforms.Certification in marketing, event management, or related disciplines is a plus.Work Location
- Hybrid Work Model - Herndon VA
Join Our Team:If you are passionate about marketing, enjoy managing events, promoting products, and thrive in a dynamic environment, we encourage you to apply. Join our team and contribute to our mission of [company mission or key objective]. Please submit your resume and cover letter outlining your relevant experience and why you would be a great fit for this role.Status: ExemptReports to: Marketing Manager
Overview:We are seeking a versatile Marketing Coordinator with a focus on product marketing, events coordination, and expanding our contact database. This role is instrumental in supporting the marketing team's efforts to promote our products/services, manage events effectively, and grow our customer and prospect database.Responsibilities:Product Marketing:Assist in developing and implementing product marketing strategies to promote our products/services effectively.Create marketing collateral, including brochures, presentations, and sales support materials.Conduct market research and analyze customer insights to refine product messaging and positioning.Support product launches and promotional activities to drive awareness and sales.Events Coordination:Plan, organize, and execute company events such as conferences, seminars, webinars, and customer events.Coordinate event logistics, including venue selection, catering, signage, and audiovisual requirements.Manage event budgets, timelines, and promotional strategies to ensure successful outcomes.Collaborate with internal teams and external vendors to achieve event objectives.Database Growth:Manage and expand the company's contact database through effective data acquisition and segmentation strategies.Ensure data accuracy, cleanliness, and compliance with data protection regulations (e.g., GDPR, CCPA).Utilize CRM and marketing automation tools to nurture leads and enhance customer engagement.Analyze database trends and performance metrics to optimize marketing campaigns and lead generation efforts.General Marketing Support:Collaborate with cross-functional teams including design, content creation, and sales to align marketing activities with business goals.Assist in creating and distributing marketing materials, presentations, and reports as needed.Monitor and report on marketing campaign performance, ROI, and key metrics.
Minimum Requirements:Bachelor's degree in Marketing, Communications, Business Administration, or a related field.Minimum 3 years of experience in marketing, with a focus on product marketing, events coordination, and database management.Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously.Excellent written and verbal communication skills.Knowledge of digital marketing principles, including SEO, SEM, and social media marketing.Ability to work independently and collaborate effectively in a team environment.
Preferred Qualifications:Experience in B2B marketing or within [specific industry/sector].Familiarity with event management software and analytics platforms.Certification in marketing, event management, or related disciplines is a plus.Work Location
- Hybrid Work Model - Herndon VA