Scripps Health
Director, Web Operations and Digital Marketing - La Jolla
Scripps Health, San Diego, California, United States, 92189
Scripps Health Administrative Services supports our five hospitals and 19 outpatient facilities, which treat half a million patients annually through 2,600 affiliated physicians.
This position is in La Jolla, CA.
Eligible to participate in the Director Incentive Plan.
What will you do?
As Director, Web Operations and Digital Marketing, you will oversee the governance and execution of Scripps Health's consumer facing web properties and digital marketing initiatives, ensuring compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates.
Collaborate with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems.
Utilize data analytics and market research to inform web product development and to optimize digital marketing campaigns for maximum effectiveness and ROI. Lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.
Lead and manage SEO/SEM, marketing strategy, and display advertising campaigns within budget. Identify trends, insights, and optimize spend and performance based on the insights.
Direct the digital marketing budget and allocate resources effectively to drive growth and innovation.
Required Education/Experience/Specialized Skills:
Minimum of 8-10 years of experience in digital marketing and web product management, with a strong preference for experience in the healthcare industry.
Preferred Education/Experience/Specialized Skills/Certification:
Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems or a related field.
Master's degree preferred.
Scripps Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, sexual orientation, or gender identity/expression), age, marital status, status as a protected veteran, among other things, or status as a qualified individual with disability.
Position Pay Range: $64.07-$95.04/hour
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This position is in La Jolla, CA.
Eligible to participate in the Director Incentive Plan.
What will you do?
As Director, Web Operations and Digital Marketing, you will oversee the governance and execution of Scripps Health's consumer facing web properties and digital marketing initiatives, ensuring compliance with exceptional user experience design principles, accessibility requirements, and regulatory mandates.
Collaborate with IT, clinical teams, and other stakeholders to integrate web products with electronic health records (EHR) systems.
Utilize data analytics and market research to inform web product development and to optimize digital marketing campaigns for maximum effectiveness and ROI. Lead cross-functional teams to deliver high-quality digital products that align with business objectives and provide value to patients and providers.
Lead and manage SEO/SEM, marketing strategy, and display advertising campaigns within budget. Identify trends, insights, and optimize spend and performance based on the insights.
Direct the digital marketing budget and allocate resources effectively to drive growth and innovation.
Required Education/Experience/Specialized Skills:
Minimum of 8-10 years of experience in digital marketing and web product management, with a strong preference for experience in the healthcare industry.
Preferred Education/Experience/Specialized Skills/Certification:
Bachelor's degree in Business Administration, Healthcare Administration, Marketing, Information Systems or a related field.
Master's degree preferred.
Scripps Health is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, sexual orientation, or gender identity/expression), age, marital status, status as a protected veteran, among other things, or status as a qualified individual with disability.
Position Pay Range: $64.07-$95.04/hour
#J-18808-Ljbffr