National Academy of Sciences
Manager Sponsorship and Exhibit Sales - Transportation Research Board
National Academy of Sciences, Washington, District of Columbia, us, 20022
Job Description Summary:The Sponsorship and Exhibit Sales Manager's (The Manager) primary duty is raising revenue through the sale of sponsorship and exhibit packages for Transportation Research Board (TRB) conferences. Manages sales, associated outreach and/or affiliate activities of TRB. Develops and implements strategies and plans, and reviews meeting history to make appropriate recommendations. Activities include cold calling, email campaigns, market research, promotions, and community outreach. Identifies and analyzes potential market opportunities. Creates and promotes sponsorship packages. Analyzes and develops pricing strategies for products and services. Manages vendor relations. Attends weekly department meeting, sales and exhibitor meetings and conference planning meetings as required.Job Description:ESSENTIAL JOB DUTIES:Establishes a vision and working strategy for sponsorship and exhibit sales activities. Creates, develops, coordinates, and implements strategies for products, and/or services.
Identifies and analyzes potential market opportunities, combining internal analysis with input from and collaboration with internal staff, customers, vendors, associations, etc. Evaluates marketing/sales opportunities to further visibility through trade shows, exhibits, promotions, sponsorships, and other participation.
Sells sponsorships and advertising via cold calling.
Develops, strategizes placement for, and implements marketing/promotional and sales materials such as advertising, brochures, inserts, and direct mail. Creates, distributes, and tracks effectiveness of materials.
Expands and develops new sales channels. Creatively pursues special sales opportunities. Forecasts future revenue streams, estimates levels of sales, and prepares spreadsheets and narratives with analysis of sales operations.
Negotiates and determines pricing for products, fees, etc., considering market trends, income needs, and various discounting methodologies.
Creates and analyzes data and industry trends based on usage, number of purchasers, and external market research information.
Develops and manages day-to-day relationships with vendors, customers, and associations. Ensures adherence to contractual obligations. Evaluates activities of vendors to determine their effectiveness.
Develops, implements, and ensures compliance with department policies and procedures. Maintains knowledge of conference timelines and sponsorship deadlines.
Manages the marketing/sales budget. Monitors expenses, analyzes revenue sources, and ensures budget parameters are met. Provides weekly reports and forecasts for conference revenues.
Provides project management support and analysis. Sets and monitors goals, schedules, and related budgets. Keeps precise records of conversations with all clients, sponsors, and exhibitors.
Maintains an appropriate standard of confidentiality when handling sensitive information and matters.
NONESSENTIAL JOB DUTIES:Related duties and special projects as assigned.JOB SPECIFICATIONS:Required Knowledge, Skills, and Abilities:
Ability to solve problems of substantial variety and complexity. Ability to undertake tasks broad in nature, requiring ingenuity and originality. Ability to serve as a resource to others in the resolution of complex problems and issues. Ability to operate independently, and exercise significant latitude for independent judgement, discretion, and action. Ability to work successfully in a team environment and form and maintain effective teams. Excellent communication skills with a proven ability to effectively interact with all levels of employees. Track record of exceeding sales targets. Proficient use of Microsoft Office; use or learn Adobe Acrobat and other technologies.Minimum Education/Training Requirements:
Bachelor's Degree or equivalent knowledge.Minimum Experience:
Six years of related professional experience.Physical Capabilities:
Ability to work at a computer for extended periods of time.Required Licenses, Certification or Registration:
None.Supervisory Responsibilities/Controls:
Reports to Director of Meetings Department. General direction is provided.Compensation Range:
The National Academies of Sciences, Engineering, and Medicine support equity, fairness, and transparency in our compensation programs. An estimated compensation range for this position is $88,450 - $121,620.Work Environment:
Hybrid Office/Telecommute environment, expected onsite percentage 40%, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations.The National Academies' Statement on Diversity and Inclusion:
We value diversity among our staff, members, volunteers, partners, vendors, and audiences.Equal Opportunity Employer:
It is the policy of the National Academies to recruit, hire, transfer, compensate, and promote people in all job categories.
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Identifies and analyzes potential market opportunities, combining internal analysis with input from and collaboration with internal staff, customers, vendors, associations, etc. Evaluates marketing/sales opportunities to further visibility through trade shows, exhibits, promotions, sponsorships, and other participation.
Sells sponsorships and advertising via cold calling.
Develops, strategizes placement for, and implements marketing/promotional and sales materials such as advertising, brochures, inserts, and direct mail. Creates, distributes, and tracks effectiveness of materials.
Expands and develops new sales channels. Creatively pursues special sales opportunities. Forecasts future revenue streams, estimates levels of sales, and prepares spreadsheets and narratives with analysis of sales operations.
Negotiates and determines pricing for products, fees, etc., considering market trends, income needs, and various discounting methodologies.
Creates and analyzes data and industry trends based on usage, number of purchasers, and external market research information.
Develops and manages day-to-day relationships with vendors, customers, and associations. Ensures adherence to contractual obligations. Evaluates activities of vendors to determine their effectiveness.
Develops, implements, and ensures compliance with department policies and procedures. Maintains knowledge of conference timelines and sponsorship deadlines.
Manages the marketing/sales budget. Monitors expenses, analyzes revenue sources, and ensures budget parameters are met. Provides weekly reports and forecasts for conference revenues.
Provides project management support and analysis. Sets and monitors goals, schedules, and related budgets. Keeps precise records of conversations with all clients, sponsors, and exhibitors.
Maintains an appropriate standard of confidentiality when handling sensitive information and matters.
NONESSENTIAL JOB DUTIES:Related duties and special projects as assigned.JOB SPECIFICATIONS:Required Knowledge, Skills, and Abilities:
Ability to solve problems of substantial variety and complexity. Ability to undertake tasks broad in nature, requiring ingenuity and originality. Ability to serve as a resource to others in the resolution of complex problems and issues. Ability to operate independently, and exercise significant latitude for independent judgement, discretion, and action. Ability to work successfully in a team environment and form and maintain effective teams. Excellent communication skills with a proven ability to effectively interact with all levels of employees. Track record of exceeding sales targets. Proficient use of Microsoft Office; use or learn Adobe Acrobat and other technologies.Minimum Education/Training Requirements:
Bachelor's Degree or equivalent knowledge.Minimum Experience:
Six years of related professional experience.Physical Capabilities:
Ability to work at a computer for extended periods of time.Required Licenses, Certification or Registration:
None.Supervisory Responsibilities/Controls:
Reports to Director of Meetings Department. General direction is provided.Compensation Range:
The National Academies of Sciences, Engineering, and Medicine support equity, fairness, and transparency in our compensation programs. An estimated compensation range for this position is $88,450 - $121,620.Work Environment:
Hybrid Office/Telecommute environment, expected onsite percentage 40%, with occasional travel between National Academies' facilities and to off-site meeting/sponsor locations.The National Academies' Statement on Diversity and Inclusion:
We value diversity among our staff, members, volunteers, partners, vendors, and audiences.Equal Opportunity Employer:
It is the policy of the National Academies to recruit, hire, transfer, compensate, and promote people in all job categories.
#J-18808-Ljbffr