Central Bancompany
Director of Digital Marketing Strategy
Central Bancompany, Jefferson City, Missouri, United States, 65109
As the Director of Digital Marketing Strategy, you are responsible for achieving operational efficiency and excellence in execution by building, using, and monitoring processes and tools that improve the Marketing Team's function for our website team and digital properties. This role requires an understanding of content management systems, search engine optimization (SEO), paid digital advertising, mobile marketing, and modern digital trends and methodologies.
The chosen person will be skilled at analytics, able to tell stories through data, develop strong key performance indicators (KPIs), and help push the bank forward for growth on the corporate websites and digital channels. Finally, we would like the chosen person to demonstrate an ability to follow website best practices and have a history of working with marketing teams, vendors, and cross-functional teams.
RESPONSIBILITIES:
Digital Marketing Team Management:
Manage the website, project plans, establish deadlines, and handle delivery timelines.
Create and improve operational processes and identify improvements to content management tools and other systems.
Ensure effective communication and collaboration with multiple teams and stakeholders.
Deliver effective and engaging customer communications across various digital marketing channels.
Create clear and detailed deployment of website plans to support four lines of business strategies.
Provide training and support to internal stakeholders on effectively using marketing tools and platforms.
Stay current with industry trends and recommend process improvements.
Guide the team in improving and monitoring processes to gain/maintain efficiencies.
Lead and inspire a team of business analysts, web designers, analytics specialists, and content creators.
Manage the content management system and vendor for front-end websites.
Work with programmers and developers to implement digital marketing strategies.
Hold self and colleagues accountable for delivering results.
Oversee content creation, distribution, and performance analysis.
Digital Strategy:
Drive the evolution and strategic direction of the company's corporate websites.
Oversee KPI framework for all digital assets and planning and execution of digital marketing initiatives.
Lead SEO team, strategies, and data analysis of behavioral and website traffic.
Plan and execute paid digital campaigns across various platforms.
Monitor and analyze all digital campaign performance, making data-driven adjustments.
Collaborate with vendors and third parties to develop and maintain reporting cadence for all marketing initiatives.
Influence how we shape the company for the future.
Requirements:
A bachelor's degree in Marketing, Business, Journalism, Web Strategy, or a related field with preferably 10+ years of professional experience.
Google certifications are a plus.
Understanding of marketing automation platforms, personalization, and integration with web properties is a plus.
Proven experience as a Digital Marketing Director, Manager, or a similar role.
Strong understanding of content management systems, web design principles, SEO, paid digital advertising, and social media.
Experience managing people and resources appropriately.
Ability to find common ground and acceptable alternatives that satisfy multiple stakeholders.
Experience working with programmers and developers.
Experience leading, developing, and coaching a cross-functional team.
Demonstrated success in managing a team and collaborating with vendors.
Exceptional analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Banking experience is a plus, but it is not required.
Experience and knowledge of marketing automation and personalization are strong pluses.
If you are a strategic thinker with a passion for digital marketing and a history of driving results in a fast-paced environment, we invite you to apply for this exciting opportunity. Join our team and lead the charge in shaping our digital future!
#J-18808-Ljbffr
The chosen person will be skilled at analytics, able to tell stories through data, develop strong key performance indicators (KPIs), and help push the bank forward for growth on the corporate websites and digital channels. Finally, we would like the chosen person to demonstrate an ability to follow website best practices and have a history of working with marketing teams, vendors, and cross-functional teams.
RESPONSIBILITIES:
Digital Marketing Team Management:
Manage the website, project plans, establish deadlines, and handle delivery timelines.
Create and improve operational processes and identify improvements to content management tools and other systems.
Ensure effective communication and collaboration with multiple teams and stakeholders.
Deliver effective and engaging customer communications across various digital marketing channels.
Create clear and detailed deployment of website plans to support four lines of business strategies.
Provide training and support to internal stakeholders on effectively using marketing tools and platforms.
Stay current with industry trends and recommend process improvements.
Guide the team in improving and monitoring processes to gain/maintain efficiencies.
Lead and inspire a team of business analysts, web designers, analytics specialists, and content creators.
Manage the content management system and vendor for front-end websites.
Work with programmers and developers to implement digital marketing strategies.
Hold self and colleagues accountable for delivering results.
Oversee content creation, distribution, and performance analysis.
Digital Strategy:
Drive the evolution and strategic direction of the company's corporate websites.
Oversee KPI framework for all digital assets and planning and execution of digital marketing initiatives.
Lead SEO team, strategies, and data analysis of behavioral and website traffic.
Plan and execute paid digital campaigns across various platforms.
Monitor and analyze all digital campaign performance, making data-driven adjustments.
Collaborate with vendors and third parties to develop and maintain reporting cadence for all marketing initiatives.
Influence how we shape the company for the future.
Requirements:
A bachelor's degree in Marketing, Business, Journalism, Web Strategy, or a related field with preferably 10+ years of professional experience.
Google certifications are a plus.
Understanding of marketing automation platforms, personalization, and integration with web properties is a plus.
Proven experience as a Digital Marketing Director, Manager, or a similar role.
Strong understanding of content management systems, web design principles, SEO, paid digital advertising, and social media.
Experience managing people and resources appropriately.
Ability to find common ground and acceptable alternatives that satisfy multiple stakeholders.
Experience working with programmers and developers.
Experience leading, developing, and coaching a cross-functional team.
Demonstrated success in managing a team and collaborating with vendors.
Exceptional analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Banking experience is a plus, but it is not required.
Experience and knowledge of marketing automation and personalization are strong pluses.
If you are a strategic thinker with a passion for digital marketing and a history of driving results in a fast-paced environment, we invite you to apply for this exciting opportunity. Join our team and lead the charge in shaping our digital future!
#J-18808-Ljbffr