USP (U.S. Pharmacopeial Convention)
Senior Digital Campaigns Manager
USP (U.S. Pharmacopeial Convention), Rockville, Maryland, us, 20849
Description
Brief Job Overview
We are looking for an enthusiastic, creative, and self-motivated individual to join our team. This is a non-supervisory position responsible for developing and managing comprehensive digital marketing campaigns to achieve Region & Program Operations strategic plans and USP organizational goals. This role will lead creating and executing a digital marketing strategy and digital marketing campaigns to drive maximum impact (public health mission and sustainability) for USP portfolio of documentary standards, reference standards, and physical materials. The position plays a critical role in the organization’s ability to increase program and product awareness, customer engagement and deliver KPIs that drive growth. The incumbent oversees development of creative, content and assets (video, white papers, graphics, images, copy, etc.) for targeted digital marketing channels including social, email, and web in collaboration with other digital marketing and global communications staff.
How will YOU create impact here at USP?
In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers.
The Senior Digital Campaigns Manager has the following responsibilities:
Developing and executing comprehensive digital marketing campaigns to drive brand awareness, engagement, and conversions.
Develop and implement end-to-end digital marketing campaigns across various channels, including but not limited to social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
Provide guidance, mentorship, and performance feedback to ensure campaign success and professional development to colleagues when consulted.
Collaborate with cross-functional teams, including marketing, sales, product, and design, to align campaign objectives with overall business goals.
Monitor campaign performance metrics, analyze data insights, and generate actionable recommendations for optimization and improvement.
Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
Manage campaign budgets, allocating resources efficiently to maximize ROI and cost-effectiveness.
Cultivate and lead strategic partnerships with external agencies, vendors, and platforms to expand reach and enhance campaign capabilities.
Develop and maintain relationships with key stakeholders, fostering a collaborative and results-driven work environment.
Who is USP Looking For?
The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:
Bachelor’s degree in marketing, business, life sciences or another related field.
At least eight (8) years of hands-on experience with marketing/digital marketing of products, services, or solutions in the pharma, life sciences or healthcare industry.
At least two (2) years of experience in product/brand marketing role or customer-facing role in the Pharma or healthcare industry.
At least (2) years of experience leading and managing teams in a highly matrixed organization.
Expertise in social media (LinkedIn, Meta, YouTube), email, blogs, display advertising, SEO/SEM.
Expertise in Salesforce and a Marketing Automation Platform (Salesforce Pardot, Salesforce Marketing Cloud, Adobe Marketo, etc.).
Additional Desired Preferences
A master’s in business administration and/or completion of certificate program in digital marketing area of expertise.
Knowledge and experience working with Tableau.
Excellent writing and editing skills.
This person should have strong communication skills, be patient and detail-oriented, and can work in a fast-paced environment.
Strong analytical and financial acumen with business-driven mindset.
Supervisory Responsibilities
None.
Benefits
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.
Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr
Brief Job Overview
We are looking for an enthusiastic, creative, and self-motivated individual to join our team. This is a non-supervisory position responsible for developing and managing comprehensive digital marketing campaigns to achieve Region & Program Operations strategic plans and USP organizational goals. This role will lead creating and executing a digital marketing strategy and digital marketing campaigns to drive maximum impact (public health mission and sustainability) for USP portfolio of documentary standards, reference standards, and physical materials. The position plays a critical role in the organization’s ability to increase program and product awareness, customer engagement and deliver KPIs that drive growth. The incumbent oversees development of creative, content and assets (video, white papers, graphics, images, copy, etc.) for targeted digital marketing channels including social, email, and web in collaboration with other digital marketing and global communications staff.
How will YOU create impact here at USP?
In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers.
The Senior Digital Campaigns Manager has the following responsibilities:
Developing and executing comprehensive digital marketing campaigns to drive brand awareness, engagement, and conversions.
Develop and implement end-to-end digital marketing campaigns across various channels, including but not limited to social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing.
Provide guidance, mentorship, and performance feedback to ensure campaign success and professional development to colleagues when consulted.
Collaborate with cross-functional teams, including marketing, sales, product, and design, to align campaign objectives with overall business goals.
Monitor campaign performance metrics, analyze data insights, and generate actionable recommendations for optimization and improvement.
Stay up to date with industry trends, emerging technologies, and best practices in digital marketing.
Manage campaign budgets, allocating resources efficiently to maximize ROI and cost-effectiveness.
Cultivate and lead strategic partnerships with external agencies, vendors, and platforms to expand reach and enhance campaign capabilities.
Develop and maintain relationships with key stakeholders, fostering a collaborative and results-driven work environment.
Who is USP Looking For?
The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility with stakeholders, along with the following competencies and experience:
Bachelor’s degree in marketing, business, life sciences or another related field.
At least eight (8) years of hands-on experience with marketing/digital marketing of products, services, or solutions in the pharma, life sciences or healthcare industry.
At least two (2) years of experience in product/brand marketing role or customer-facing role in the Pharma or healthcare industry.
At least (2) years of experience leading and managing teams in a highly matrixed organization.
Expertise in social media (LinkedIn, Meta, YouTube), email, blogs, display advertising, SEO/SEM.
Expertise in Salesforce and a Marketing Automation Platform (Salesforce Pardot, Salesforce Marketing Cloud, Adobe Marketo, etc.).
Additional Desired Preferences
A master’s in business administration and/or completion of certificate program in digital marketing area of expertise.
Knowledge and experience working with Tableau.
Excellent writing and editing skills.
This person should have strong communication skills, be patient and detail-oriented, and can work in a fast-paced environment.
Strong analytical and financial acumen with business-driven mindset.
Supervisory Responsibilities
None.
Benefits
USP provides the benefits to protect yourself and your family today and tomorrow. From company-paid time off and comprehensive healthcare options to retirement savings, you can have peace of mind that your personal and financial well-being is protected.
Note: USP does not accept unsolicited resumes from 3rd party recruitment agencies and is not responsible for fees from recruiters or other agencies except under specific written agreement with USP.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
#J-18808-Ljbffr