Sub-Zero Group, Inc.
Channel Marketing Lead
Sub-Zero Group, Inc., Madison, Wisconsin, us, 53774
Overview
Sub-Zero, Wolf, and Cove, the leading manufacturer of luxury kitchen appliances, is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in the world’s most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability.
The Channel Marketing Team operates within the Partner Experience group, which also includes the Trade Marketing Team, Creative Services, and Learning and Development.
Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.
Primary Responsibilities
The Channel Marketing Lead supports the Sub-Zero, Wolf, and Cove brands in key channels through which we sell our products and services. Based on a solid understanding of corporate goals, the Channel Marketing Lead acts as the liaison between channel partners and corporate marketing to create, support, and execute channel marketing strategies and programs at the national, regional, and local level to grow SZWC brands, products, and services.
Responsibilities include:
Channel/Account Management
Manage day-to-day relationship with channel partners including regular communication to understand business needs and objectives, build relationships, and manage expectations.
Act as conduit between channel partners and corporate sales and marketing to deliver channel strategies and programs.
Identify and share best channel marketing practices.
Channel Communications
Strategize, develop, and execute a comprehensive marketing newsletter program to empower and engage our channel partners. Additionally, facilitate monthly collaborative update calls to ensure alignment and enhance communication.
Partner with internal teams to develop channel-specific advertising, communications, and promotions to promote and sell SZWC brands, products, and services.
Ensure adherence to brand identity guidelines across all channel marketing content and materials.
Oversee the Channel Marketing Team by offering day-to-day guidance, feedback, and conducting performance reviews.
We value our employees by providing:
Competitive compensation based on skills.
Industry-leading health, dental, and vision plans.
Generous 401 (K) savings and profit sharing.
On-site UW Health clinic, fitness center, and walking paths.
Education assistance and internal training programs.
Electric vehicle charging.
Maternity & paternity leave.
Interested in learning more about our robust benefits package we offer? Click here!
ExperienceRequired
8 years of progressive work experience in marketing and communications, preferably with channel experience.
Preferred
Experience in marketing communications, social media, content development, product launches, competitive and consumer research, promotions, and project management, ideally in a big brand environment with an upscale appliance product or a product similar in nature (e.g., auto, electronics).
Experience in briefing vendors to deliver communications that are branded and on strategy, comfortable with the creative process.
Excellent organizational skills and an ability to prioritize within a multi-tasked environment while meeting deadlines.
Excellent collaborator with a proven track record of bringing together cross-functional teams and subject matter experts (e.g., digital marketing, brand communications, product marketing, customer service, sales, IT, etc.) to work together to deliver strategies and programs for internal clients.
EducationRequired
Bachelor's degree in Marketing or related field.
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Sub-Zero, Wolf, and Cove, the leading manufacturer of luxury kitchen appliances, is a longstanding, family-owned company in the Madison area. Icons of design and paragons of performance and quality, Sub-Zero, Wolf, and Cove are the refrigeration, cooking, and dishwashing specialists found in the world’s most luxurious homes. We look for team members who are driven by innovation and excellence, striving to serve our customers by doing what is right—with integrity, teamwork, and accountability.
The Channel Marketing Team operates within the Partner Experience group, which also includes the Trade Marketing Team, Creative Services, and Learning and Development.
Growth and development are important aspects of this position. Whether you aspire to be a leader or a technical expert, this position will set you up for success in the future.
Primary Responsibilities
The Channel Marketing Lead supports the Sub-Zero, Wolf, and Cove brands in key channels through which we sell our products and services. Based on a solid understanding of corporate goals, the Channel Marketing Lead acts as the liaison between channel partners and corporate marketing to create, support, and execute channel marketing strategies and programs at the national, regional, and local level to grow SZWC brands, products, and services.
Responsibilities include:
Channel/Account Management
Manage day-to-day relationship with channel partners including regular communication to understand business needs and objectives, build relationships, and manage expectations.
Act as conduit between channel partners and corporate sales and marketing to deliver channel strategies and programs.
Identify and share best channel marketing practices.
Channel Communications
Strategize, develop, and execute a comprehensive marketing newsletter program to empower and engage our channel partners. Additionally, facilitate monthly collaborative update calls to ensure alignment and enhance communication.
Partner with internal teams to develop channel-specific advertising, communications, and promotions to promote and sell SZWC brands, products, and services.
Ensure adherence to brand identity guidelines across all channel marketing content and materials.
Oversee the Channel Marketing Team by offering day-to-day guidance, feedback, and conducting performance reviews.
We value our employees by providing:
Competitive compensation based on skills.
Industry-leading health, dental, and vision plans.
Generous 401 (K) savings and profit sharing.
On-site UW Health clinic, fitness center, and walking paths.
Education assistance and internal training programs.
Electric vehicle charging.
Maternity & paternity leave.
Interested in learning more about our robust benefits package we offer? Click here!
ExperienceRequired
8 years of progressive work experience in marketing and communications, preferably with channel experience.
Preferred
Experience in marketing communications, social media, content development, product launches, competitive and consumer research, promotions, and project management, ideally in a big brand environment with an upscale appliance product or a product similar in nature (e.g., auto, electronics).
Experience in briefing vendors to deliver communications that are branded and on strategy, comfortable with the creative process.
Excellent organizational skills and an ability to prioritize within a multi-tasked environment while meeting deadlines.
Excellent collaborator with a proven track record of bringing together cross-functional teams and subject matter experts (e.g., digital marketing, brand communications, product marketing, customer service, sales, IT, etc.) to work together to deliver strategies and programs for internal clients.
EducationRequired
Bachelor's degree in Marketing or related field.
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