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Dentsu International

Senior Copywriter, Performance Creative

Dentsu International, Chicago, Illinois, United States, 60290


Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise.Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands.Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in dentsu international’s global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative.Job Description

We’re searching for a Senior Copywriter to join our Performance Creative team. Reporting to the Creative Director, Performance Creative, you will create performance-driven work that supports print, digital, and social direct response channels while satisfying the branding requirements of our clients.You will develop on-brand creative activations rooted in strategy that serve as a framework for bringing art and messaging to life for specific audiences, across channels.You will partner with our teams to create concepts that enhance response strategies and achieve client goals.You will apply audience insights, strategic frameworks, and direct response best practices to your work.You understand unique audiences and creating content that is relevant to each.You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).You will present work both internally and to our clients while building client relationships.Qualifications

3 years minimum copywriting experience including the Financial Services and Insurance marketsExperience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social and Digital Experiences including video.Working knowledge of web usability/accessibility, advertising technologies, and development methodsBrand development experienceAdditional Information

The anticipated salary range for this position is $68,000 - $110,400. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com.

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