Red Bull
Specialist, Collegiate Marketing
Red Bull, Santa Monica, California, United States, 90403
The Specialist, Collegiate Marketing executes the student marketing strategies for the US reporting to the Manager of Collegiate Marketing based onsite in Santa Monica, CA headquarters. You will contribute to the planning and execution of US-wide projects, driving brand awareness and relevance amongst our core target audience and the future consumer on/around campus. You will apply insights and create the most effective programming for the US-consumer, working with the Global HQ team. Also, you will project manage collegiate activations, focused on building unique value to the US consumer and scale across the US. The Specialist is an important member of the Marketing team and will work cross-functionally to bring the full marketing mix to life in the collegiate space across the US – including sport, culture, communications, and the Red Bull Media Network. You are also responsible for being a partner to the Region teams, ensuring quality execution and innovation across all activations.
All the responsibilities we'll trust you with:
COLLEGIATE PROJECT MANAGEMENT
Support the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan.Define and oversee the collegiate project principles, from project to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved.Evaluate latest and relevant entry-point consumer (EPC) trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and through new channels.Develop and communicate key standards for success to drive impact with our EPC, enforcing consistency through each project plan.Be an expert on the collegiate EPC, working with cross-functional counterparts to define opportunities with this audience.
STAKEHOLDER MANAGEMENT
Collaborate across departments to build value and scale in all collegiate projects and programs.Work with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (Sales, Shopper Marketing, Culture Marketing, Creator Network, Brand Comms…etc) that have collegiate possible effects.Manage National programs and build trust with regional leadership to secure support of Santa Monica strategy and tactics through year.Guide collaboration between Consumer Collecting, Region teams and Santa Monica stakeholders.Align with Brand Marketing Region teams on KPIs per projects, with clear goals identified at the inception of the project.
CONSISTENCY AND QUALITY EXECUTION
Provide guidance to the Region field teams to drive quality execution and premium output.Partner with the region teams to provide coaching on the execution of national collegiate programs.Develop communication tools and activation assets per BP plans to promote and ensure quality execution.Partner with the global and national consumer collecting stakeholders to outline standards for the US.Share best practices with the US Business Units and Global Student and Field Marketing team.Conduct market visits to gain Region field execution insight and provide guidance and coaching.
Your areas of knowledge and expertise that matter most for this role:
1-3 years marketing experienceExperience leading cross-functional teams, including project management (planning & prioritization)Experience applying consumer insights and translating learning into actionExperience navigating through a matrixed organizationExperience with large meeting facilitation and presentingCreative mind with the ability to see the 'big picture'Sound strategic thinking capabilities'Can do' mentalityEducation requirements: Bachelor’s Degree requiredLanguage requirements: Fluent in English, additional languages an advantageTravel: Up to 25%
The base salary range for this position is $76,095 - $84,104 + cash incentives. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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All the responsibilities we'll trust you with:
COLLEGIATE PROJECT MANAGEMENT
Support the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan.Define and oversee the collegiate project principles, from project to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved.Evaluate latest and relevant entry-point consumer (EPC) trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and through new channels.Develop and communicate key standards for success to drive impact with our EPC, enforcing consistency through each project plan.Be an expert on the collegiate EPC, working with cross-functional counterparts to define opportunities with this audience.
STAKEHOLDER MANAGEMENT
Collaborate across departments to build value and scale in all collegiate projects and programs.Work with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (Sales, Shopper Marketing, Culture Marketing, Creator Network, Brand Comms…etc) that have collegiate possible effects.Manage National programs and build trust with regional leadership to secure support of Santa Monica strategy and tactics through year.Guide collaboration between Consumer Collecting, Region teams and Santa Monica stakeholders.Align with Brand Marketing Region teams on KPIs per projects, with clear goals identified at the inception of the project.
CONSISTENCY AND QUALITY EXECUTION
Provide guidance to the Region field teams to drive quality execution and premium output.Partner with the region teams to provide coaching on the execution of national collegiate programs.Develop communication tools and activation assets per BP plans to promote and ensure quality execution.Partner with the global and national consumer collecting stakeholders to outline standards for the US.Share best practices with the US Business Units and Global Student and Field Marketing team.Conduct market visits to gain Region field execution insight and provide guidance and coaching.
Your areas of knowledge and expertise that matter most for this role:
1-3 years marketing experienceExperience leading cross-functional teams, including project management (planning & prioritization)Experience applying consumer insights and translating learning into actionExperience navigating through a matrixed organizationExperience with large meeting facilitation and presentingCreative mind with the ability to see the 'big picture'Sound strategic thinking capabilities'Can do' mentalityEducation requirements: Bachelor’s Degree requiredLanguage requirements: Fluent in English, additional languages an advantageTravel: Up to 25%
The base salary range for this position is $76,095 - $84,104 + cash incentives. Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.
Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
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