University of Washington
ASSISTANT DIRECTOR FOR MARKETING AND COMMUNICATIONS
University of Washington, Seattle, Washington, us, 98127
ASSISTANT DIRECTOR FOR MARKETING AND COMMUNICATIONSReq #: 238397
Department: COLLEGE OF BUILT ENVIRONMENTS
Job Location: Seattle Campus
Posting Date: 09/03/2024
Closing Info: Closes On 09/17/2024
Salary: $6,915- $7,278 per month
Shift: First Shift
Benefits: As a UW employee, you will enjoy generous benefits and work/life programs.
The College of Built Environments has an exciting opening for an
Assistant Director for Marketing and Communications . This is a full-time, permanent position.
The Assistant Director for Marketing and Communications leads the successful development, implementation, management and evaluation of multi-channel marketing campaigns to increase awareness, engagement and philanthropic support for the College of Built Environments and its five departments. The Assistant Director of Marketing and Communications is a member of the College of Built Environments Advancement team and reports to the College’s Director of Marketing & Communications.
What You Will Do:Content marketing (30%)
Lead the planning, creation, distribution and evaluation of content, including repurposing content, to grow relationships, resources and reputation.
Work with subject matter experts and stakeholders to write and edit content for target audiences and translate topics into compelling stories.
Partner with Development and Events staff to develop content that amplifies and advances fundraising objectives.
Develop key messages to showcase the College and department's strengths and find innovative methods to promote content to target audiences.
Oversee the creation, implementation and maintenance of an editorial and content calendar.
Collaborate with colleagues across the University to increase the visibility and reach of College content.
Email marketing (25%)
Lead the planning, creation, distribution and evaluation of email marketing campaigns.
Execute email marketing and lead-generation campaigns, including list segmentation and pre-deployment testing.
Project intake & management (20%)
Manage and maintain the Marketing & Communications project management system.
Oversee the intake of Marketing and Communications projects.
Meet with clients to determine the scope, resources and budget estimate for projects.
Streamline processes and optimize project workflows.
Regularly review and update documentation to reflect changes in processes.
Cultivate relationships with the College’s five departments to ensure comprehensive marketing activities.
Marketing campaign strategy, implementation, management & reporting (20%)
Work with the Director for Marketing and Communications to develop and implement a comprehensive marketing plan.
Execute short- and long-term strategic marketing plans to hit key performance indicators.
Oversee the digital strategy, including the development and optimization of marketing campaigns.
Develop and deliver standard cadence of reports and analysis to key internal audiences.
Other duties as assigned (5%)
What You Bring:
Experience with content creation through various channels.
Experience implementing marketing campaigns.
Strong project management skills with a detail-oriented approach.
Excellent communication skills, both written and verbal.
Familiarity with project management platforms, such as Asana.
Experience leveraging metrics and data to shape marketing efforts.
Demonstrated experience with creative tools such as Adobe Creative Suite and Canva.
Demonstrated ability to develop communications aligned with the College's core values.
Minimum Requirements:
Bachelor’s degree in marketing, communications, public relations or related field and at least three years of experience in marketing, communications or a related field.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements.
What You Can Expect:
Some evening and weekend hours are required, as necessary, with notice.
Physical event support will be required.
Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences and perspectives.
The University of Washington is an affirmative action and equal opportunity employer.
To request disability accommodation in the application process, contact the Disability Services Office.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings related to sexual misconduct.
#J-18808-Ljbffr
Department: COLLEGE OF BUILT ENVIRONMENTS
Job Location: Seattle Campus
Posting Date: 09/03/2024
Closing Info: Closes On 09/17/2024
Salary: $6,915- $7,278 per month
Shift: First Shift
Benefits: As a UW employee, you will enjoy generous benefits and work/life programs.
The College of Built Environments has an exciting opening for an
Assistant Director for Marketing and Communications . This is a full-time, permanent position.
The Assistant Director for Marketing and Communications leads the successful development, implementation, management and evaluation of multi-channel marketing campaigns to increase awareness, engagement and philanthropic support for the College of Built Environments and its five departments. The Assistant Director of Marketing and Communications is a member of the College of Built Environments Advancement team and reports to the College’s Director of Marketing & Communications.
What You Will Do:Content marketing (30%)
Lead the planning, creation, distribution and evaluation of content, including repurposing content, to grow relationships, resources and reputation.
Work with subject matter experts and stakeholders to write and edit content for target audiences and translate topics into compelling stories.
Partner with Development and Events staff to develop content that amplifies and advances fundraising objectives.
Develop key messages to showcase the College and department's strengths and find innovative methods to promote content to target audiences.
Oversee the creation, implementation and maintenance of an editorial and content calendar.
Collaborate with colleagues across the University to increase the visibility and reach of College content.
Email marketing (25%)
Lead the planning, creation, distribution and evaluation of email marketing campaigns.
Execute email marketing and lead-generation campaigns, including list segmentation and pre-deployment testing.
Project intake & management (20%)
Manage and maintain the Marketing & Communications project management system.
Oversee the intake of Marketing and Communications projects.
Meet with clients to determine the scope, resources and budget estimate for projects.
Streamline processes and optimize project workflows.
Regularly review and update documentation to reflect changes in processes.
Cultivate relationships with the College’s five departments to ensure comprehensive marketing activities.
Marketing campaign strategy, implementation, management & reporting (20%)
Work with the Director for Marketing and Communications to develop and implement a comprehensive marketing plan.
Execute short- and long-term strategic marketing plans to hit key performance indicators.
Oversee the digital strategy, including the development and optimization of marketing campaigns.
Develop and deliver standard cadence of reports and analysis to key internal audiences.
Other duties as assigned (5%)
What You Bring:
Experience with content creation through various channels.
Experience implementing marketing campaigns.
Strong project management skills with a detail-oriented approach.
Excellent communication skills, both written and verbal.
Familiarity with project management platforms, such as Asana.
Experience leveraging metrics and data to shape marketing efforts.
Demonstrated experience with creative tools such as Adobe Creative Suite and Canva.
Demonstrated ability to develop communications aligned with the College's core values.
Minimum Requirements:
Bachelor’s degree in marketing, communications, public relations or related field and at least three years of experience in marketing, communications or a related field.
Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements.
What You Can Expect:
Some evening and weekend hours are required, as necessary, with notice.
Physical event support will be required.
Committed to attracting and retaining a diverse staff, the University of Washington will honor your experiences and perspectives.
The University of Washington is an affirmative action and equal opportunity employer.
To request disability accommodation in the application process, contact the Disability Services Office.
Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings related to sexual misconduct.
#J-18808-Ljbffr