Rowan University
Assistant Director of Brand Strategy, Marketing
Rowan University, Glassboro, New Jersey, us, 08028
Welcome to Rowan University’s Career Site
A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.All positions are contingent upon budget appropriations.Assistant Director of Brand Strategy, Marketing
Job no:
499957Work type:
Regular Full-TimeLocation:
Glassboro, New JerseyCategories:
ProfessionalTitle:
Assistant Director of Brand StrategyDepartment:
MarketingDivision:
Marketing & CommunicationsReports to:
Associate Director of Marketing Planning & ManagementPosition Summary:The Assistant Director of Brand Strategy is responsible for developing and implementing comprehensive brand campaign strategies that align with Rowan University's mission, vision, and goals. This role involves collaborating with colleagues across the university to ensure consistent messaging and visual identity across all marketing channels. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to manage multiple projects simultaneously.Primary Responsibilities:Develop and execute brand strategies that support the University's awareness, reputation, marketing, enrollment, and communications objectives.Develop integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.Collaborate with internal teams and external partners to create integrated brand marketing campaigns that elevate the University's brand awareness and reputation.In close collaboration with the Market Research Team, commission market research to identify awareness-building opportunities, target audience insights, and competitive intelligence.Monitor and analyze brand performance metrics (KPIs), identifying actionable insights and plans for optimization.Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.Working closely with the Associate Director of Marketing Planning & Management, develop brand workshops and training sessions to align internal stakeholders with the University's brand strategy.Manage the development of brand guidelines, ensuring adherence to standards across the University.Work with the Associate Director of Marketing Planning & Management and Rowan’s brand agency of record to develop compelling brand narratives and visual assets that resonate with target audiences.Stay current with industry trends, best practices, and emerging technologies to inform branding efforts.Conduct regular brand audits and assessments to identify areas for improvement.Prepare and present reports to senior management on brand performance and campaign outcomes.Tasks as assigned by Associate Director of Marketing Planning & Management.Qualifications:Required:Bachelor’s degree from an accredited college or university.Minimum of five years of experience in brand management or marketing.Experience managing outside vendors and agency partners.Strong understanding of branding principles and digital marketing strategies.Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, CRM systems).Strong analytical skills and experience with data-driven marketing.Ability to build and manage productive relationships with a diverse group of internal stakeholders and external vendors and partners.Knowledge of project management tools and software (e.g., Asana, Trello, Wrike).Strong verbal and written communications skills. Finalists will be required to take a writing test.Experience evaluating digital media, social media, SEO, and paid search to drive direct response marketing efforts.Laser-sharp attention to detail and accuracy from both a task perspective and an aesthetic/creative perspective.Preferred:Experience with Digital Asset Management software.Experience with CRM and marketing automation software (e.g. HubSpot, Slate, Salesforce, Marketo).Experience with web CMS platforms (e.g. Drupal, Wordpress, Cascade).Experience working in the Higher Education industry.Advertised:
Sep 13 2024 Eastern Daylight TimeApplications close:
Sep 27 2024 11:55 PM Eastern Daylight TimeNon-Discrimination at Rowan University
Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes.More Information
Residency Requirements: Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey.
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A top 100 national public research institution, Rowan University offers bachelor’s through doctoral and professional programs in person and online to 22,000 students through its main campus in Glassboro, N.J., its medical school campuses in Camden and Stratford, and five others. The University has earned national recognition for innovation, commitment to high-quality, affordable education, and developing public-private partnerships. A Carnegie-classified R2 (high research activity) institution, Rowan has been recognized as the fourth fastest-growing public research university, as reported by The Chronicle of Higher Education.All positions are contingent upon budget appropriations.Assistant Director of Brand Strategy, Marketing
Job no:
499957Work type:
Regular Full-TimeLocation:
Glassboro, New JerseyCategories:
ProfessionalTitle:
Assistant Director of Brand StrategyDepartment:
MarketingDivision:
Marketing & CommunicationsReports to:
Associate Director of Marketing Planning & ManagementPosition Summary:The Assistant Director of Brand Strategy is responsible for developing and implementing comprehensive brand campaign strategies that align with Rowan University's mission, vision, and goals. This role involves collaborating with colleagues across the university to ensure consistent messaging and visual identity across all marketing channels. The ideal candidate will have a strong understanding of branding principles, excellent communication skills, and the ability to manage multiple projects simultaneously.Primary Responsibilities:Develop and execute brand strategies that support the University's awareness, reputation, marketing, enrollment, and communications objectives.Develop integrated marketing campaigns that effectively communicate the brand's message and drive brand awareness and engagement.Collaborate with internal teams and external partners to create integrated brand marketing campaigns that elevate the University's brand awareness and reputation.In close collaboration with the Market Research Team, commission market research to identify awareness-building opportunities, target audience insights, and competitive intelligence.Monitor and analyze brand performance metrics (KPIs), identifying actionable insights and plans for optimization.Collaborate closely with other functional areas such as marketing, communications, service operations, digital web, engagement and outreach to ensure alignment with the brand strategy.Working closely with the Associate Director of Marketing Planning & Management, develop brand workshops and training sessions to align internal stakeholders with the University's brand strategy.Manage the development of brand guidelines, ensuring adherence to standards across the University.Work with the Associate Director of Marketing Planning & Management and Rowan’s brand agency of record to develop compelling brand narratives and visual assets that resonate with target audiences.Stay current with industry trends, best practices, and emerging technologies to inform branding efforts.Conduct regular brand audits and assessments to identify areas for improvement.Prepare and present reports to senior management on brand performance and campaign outcomes.Tasks as assigned by Associate Director of Marketing Planning & Management.Qualifications:Required:Bachelor’s degree from an accredited college or university.Minimum of five years of experience in brand management or marketing.Experience managing outside vendors and agency partners.Strong understanding of branding principles and digital marketing strategies.Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Google Analytics, CRM systems).Strong analytical skills and experience with data-driven marketing.Ability to build and manage productive relationships with a diverse group of internal stakeholders and external vendors and partners.Knowledge of project management tools and software (e.g., Asana, Trello, Wrike).Strong verbal and written communications skills. Finalists will be required to take a writing test.Experience evaluating digital media, social media, SEO, and paid search to drive direct response marketing efforts.Laser-sharp attention to detail and accuracy from both a task perspective and an aesthetic/creative perspective.Preferred:Experience with Digital Asset Management software.Experience with CRM and marketing automation software (e.g. HubSpot, Slate, Salesforce, Marketo).Experience with web CMS platforms (e.g. Drupal, Wordpress, Cascade).Experience working in the Higher Education industry.Advertised:
Sep 13 2024 Eastern Daylight TimeApplications close:
Sep 27 2024 11:55 PM Eastern Daylight TimeNon-Discrimination at Rowan University
Rowan University celebrates diversity and is committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to age, ethnicity, race, religion, sex, gender identity or expression, genetic information, marital status, national origin, (dis)ability status, military status, and other NJ protected classes.More Information
Residency Requirements: Rowan University is subject to the residency requirements of the NJ First Act (N.J.S.A. 52:14-7, P.L. 2011, Chapter 70). Any person hired to a non-exempt position shall either have their principal residence in New Jersey or have one (1) year from the date of employment to establish, and then maintain, principal residence in the State of New Jersey.
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