Growth Marketing Senior Manager (Paid Social)

We are looking for an experienced Growth Marketing Senior Manager to own, drive and execute marketing strategies across the paid social and other paid channels for Everly Health's consumer businesses, including Everlywell and Natalist. This role will be responsible for setting strategy for paid social channels, including budget allocation, account setup, creative strategy and testing roadmaps, as well as executing day-to-day channel management and optimization strategies. You'll join a team of passionate and mission-driven consumer business leaders and marketers striving to make lab testing and best-in-class remote care affordable and accessible for everyone. This role reports to the Senior Director of Growth and will partner closely with members of the growth, marketing and broader consumer teams.

What You'll Do:Own end to end strategy and day-to-day management of paid social (Meta and TikTok), as well as select secondary or experimental channelsCraft and drive a strategy that delivers on both volume and efficiency goals across multiple business lines and verticals at varying degrees of maturity and scaleExecute the growth levers across creative, testing, audience segmentation, and account structure that deliver against ambitious growth goals-and drive cross-functional buy-in and alignment from stakeholders within a matrixed organization who are key to the success of the channels you manageUplevel and maintain ongoing measurement of channel level KPIs and report on performance daily, weekly and quarterlyWork closely with the creative team on building hyper-performing creative that captures Everlywell's business lines and customer set, while leveraging best practices on native platform creative.Own and drive an iterative, hypothesis-driven testing roadmap encompassing creative, landing pages, audience targeting and other criteriaDrive innovation and automation within platforms to drive top line sales growth from new customersPartner internally with analyst to drive data insights and action on key learningsManage reporting exercises that leverage first and third party data insights to enhance persona building and media consumption behaviors for first and repeat purchasesWho You Are:

8+ years experience in growth marketing with specialization in paid social, including recent direct to consumer or relevant agency experienceProven expert at driving growth through paid channels, including paid social, with comfort and prior experience managing 7-figure paid media budgetsStrong familiarity with ROAS and CAC driven optimizationPassionate about both the analytical and creative underpinnings of growth marketing-with demonstrable experience bringing them together to drive growth goals for consumer organizationsAble to partner with internal creative teams and external creative agencies on a creative roadmap, leveraging creative hypotheses, competitive behavior, and ongoing performance insights to continually test and optimize paid social channelsExperience and facility with growth fundamentals, including testing frameworks and toolsYou are technical, analytical, and empathetic to the customer's wants and needsStrong analytical skills, with prior experience leveraging web analytics platforms (Google Analytics, Mixpanel, Amplitude etc.) to inform tactical decisions and strategyFamiliarity with landing page tools like Unbounce, Instapage, etc.Familiarity with testing platforms like VWO and Optimizely is a plusStrong communicator both up and downComfort in collaborating cross-functionally in a fast-paced environment

The base salary range for this role is $150,000-$170,000 based on the selected candidate's qualifications, market data/ranges, and internal equity. This position is also eligible for a yearly bonus.