Comptech Associates
Marketing Operations Manager
Comptech Associates, Dallas, Texas, United States, 75215
Job Title: Marketing Operations ManagerLocation: Dallas, TXDuration: 6+ months
Job Description:When you're in the business of making connections, diversity and inclusion become part of your fiber. We believe in unlocking the power of diversity to drive digital connectivity, so if you feel your experience looks a little different, and you can add value, we encourage you to apply! #BuildGigabitAmericaAbout Us:*** is a leading communications provider offering gigabit speeds to empower and connect millions of consumers and businesses in 25 states. It is building critical digital infrastructure across the country with its fiber-optic network and cloud-based solutions, enabling connections today and future proofing for tomorrow. Rallied around its purpose of Building Gigabit AmericaTM, the company is focused on supporting a digital society, closing the digital divide, and working toward a more sustainable environment. *** is preparing today for a better tomorrow. Visit www.***.com.
Job Description:**REMOTE** Laptop with standard MS Office software, MS Teams***As a Marketing Operations Manager, you'll play a critical role in automation, implementation, QA, and support of all platforms involved in tagging, tracking and overall marketing technology. This role will be a key partner across site architecture, ecommerce, media, marketing, and outside agencies. This role will also be tasked with scaling online data collection processes, as well as supporting our existing and growing technology stack. The ideal candidate has a passion for technology and automation, a sense of ownership and pride in the creation of efficiencies, and a thorough understanding of the digital marketing landscape.
Responsibilities:• Own and tune custom lead scoring models in Market Manage MarTech stack and integrations between platforms• Represent Marketing interests within the Salesforce platform• Update lead routing and assignment across Commercial• Share ownership of integration between Market and Salesforce• Ensure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, cross-channel and multi-product buy flows • Own the introduction and integration of new marketing technologies• Prepare tags and tracking enhancements for critical code releases - includes aligning with key partners, identify dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviews• Learn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introduced
Required Qualifications:• 5+ years of marketing operations experience• 5+ years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc.• Bachelor's degree in Computer Science, Wed Development, Management Information Systems or Software Engineering preferred• Comfortable with Custom Data Objects in Salesforce and Marketo• SQL experience a plus• 6+ years' combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites• Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accounts• Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget)• Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience
*** salaries estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.*** Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Comments for Suppliers:
Job Description:When you're in the business of making connections, diversity and inclusion become part of your fiber. We believe in unlocking the power of diversity to drive digital connectivity, so if you feel your experience looks a little different, and you can add value, we encourage you to apply! #BuildGigabitAmericaAbout Us:*** is a leading communications provider offering gigabit speeds to empower and connect millions of consumers and businesses in 25 states. It is building critical digital infrastructure across the country with its fiber-optic network and cloud-based solutions, enabling connections today and future proofing for tomorrow. Rallied around its purpose of Building Gigabit AmericaTM, the company is focused on supporting a digital society, closing the digital divide, and working toward a more sustainable environment. *** is preparing today for a better tomorrow. Visit www.***.com.
Job Description:**REMOTE** Laptop with standard MS Office software, MS Teams***As a Marketing Operations Manager, you'll play a critical role in automation, implementation, QA, and support of all platforms involved in tagging, tracking and overall marketing technology. This role will be a key partner across site architecture, ecommerce, media, marketing, and outside agencies. This role will also be tasked with scaling online data collection processes, as well as supporting our existing and growing technology stack. The ideal candidate has a passion for technology and automation, a sense of ownership and pride in the creation of efficiencies, and a thorough understanding of the digital marketing landscape.
Responsibilities:• Own and tune custom lead scoring models in Market Manage MarTech stack and integrations between platforms• Represent Marketing interests within the Salesforce platform• Update lead routing and assignment across Commercial• Share ownership of integration between Market and Salesforce• Ensure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, cross-channel and multi-product buy flows • Own the introduction and integration of new marketing technologies• Prepare tags and tracking enhancements for critical code releases - includes aligning with key partners, identify dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviews• Learn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introduced
Required Qualifications:• 5+ years of marketing operations experience• 5+ years of systems support including integration buildouts through APIs, custom FTP calls, webhooks, etc.• Bachelor's degree in Computer Science, Wed Development, Management Information Systems or Software Engineering preferred• Comfortable with Custom Data Objects in Salesforce and Marketo• SQL experience a plus• 6+ years' combined experience with digital marketing and ad operations ecosystems - data collection, integration, activation across paid media and websites• Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accounts• Knowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget)• Technical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audience
*** salaries estimated by third parties and may or may not reflect actual or total compensation. Please confirm with your recruiter.We are deeply committed to attracting talented team members in the US from all backgrounds regardless of race, age, gender, ethnicity, religion, sexual orientation, disability status, or nationality. However, at this time, we are not sponsoring any Visas.*** Communications is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.Comments for Suppliers: