Casey's
Senior Marketing Manager, Brand
Casey's, Ankeny, Iowa, United States, 50015
Join Casey's in building a better life for our communities, guests, and team members, as a Senior Marketing Manager of Brand! In this role, you'll lead the planning and execution of consumer-centric creative and social activation that drives brand equity, awareness, and sales objectives across Casey's 2,600+ store locations. This individual’s team is responsible for the creation and execution of all in-house and external creative strategy and execution. The Sr. Marketing Manager, Brand will also lead Casey’s social media strategy, implementation, and measurement.
What You'll Do:
Partner with Omni-Channel Marketing, Merchandising, and Operations to develop, plan, and execute an integrated omni-channel marketing strategy aligned to overall sales objectives.
Leverage consumer and business insights to develop integrated agency and creative briefs in collaboration with Director, Brand Marketing.
Ensure Casey’s brand positioning, tone, style, and standards are adhered to in all campaigns and communication channels.
Manage social media strategy and implementation. Oversee external creative and influencer agencies to plan, execute, and optimize campaigns.
Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
Responsible for internal creative services management and process optimization.
Compile creative review presentations and status updates for leadership in conjunction with the Marketing Manager, Creative Operations.
Manage the annual planning process for omnichannel and sales planning process, including strategic and tactical plan development.
Forecast and manage budgets in alignment with Merchandising, Ops, and Omni-channel priorities.
Responsible for hiring, training, salary administration, performance management, coaching, and corrective actions for direct reports. Responsible for collaborating with team members on career development and goal setting. Acts as a champion of a committed and empowering culture, working with direct reports and team members on modeling Casey’s values.
What you can expect when you join the Casey's Team:
A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
Opportunities to use cutting-edge technologies and enterprise-wide collaboration to enable our strategy and drive world-class service.
The right balance between work and life, to do your best work and enjoy those important personal moments. Ask about our options for workplace flexibility that may be available.
We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, employee stock purchase program, charitable giving programs, parental leave, AND an onsite Child Development Center.
Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, volunteer time, and an onsite cafeteria.
Dress for your day dress code, jeans are welcomed!
The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved, and accessible!
What are you waiting for? Come be a part of a company that is growing, transforming, and is here for good!
Requirements:
Bachelor’s Degree in Marketing and/or related field.
Minimum of nine years of relevant experience in omnichannel marketing required.
Strong knowledge of all accepted principles and practices of brand strategy, social media, advertising, agency management, and promotional programs.
Possess both strategy and conceptual thinking, and proven track record of leading projects from research through insights to concept and tactical launch planning.
Possesses excellent verbal and written communication skills, and must be highly creative, solutions-oriented, with exceptional attention to detail.
Ability to prioritize multiple projects and initiatives while consistently demonstrating forward progress.
Strong intuition, ability to “connect the dots”; navigates ambiguity while possessing clear financial competency and using fact-based argument to support recommendations.
Proven ability to build and maintain positive relationships, manage stakeholders and be responsive and persuasive to all levels of the organization.
#J-18808-Ljbffr
What You'll Do:
Partner with Omni-Channel Marketing, Merchandising, and Operations to develop, plan, and execute an integrated omni-channel marketing strategy aligned to overall sales objectives.
Leverage consumer and business insights to develop integrated agency and creative briefs in collaboration with Director, Brand Marketing.
Ensure Casey’s brand positioning, tone, style, and standards are adhered to in all campaigns and communication channels.
Manage social media strategy and implementation. Oversee external creative and influencer agencies to plan, execute, and optimize campaigns.
Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
Responsible for internal creative services management and process optimization.
Compile creative review presentations and status updates for leadership in conjunction with the Marketing Manager, Creative Operations.
Manage the annual planning process for omnichannel and sales planning process, including strategic and tactical plan development.
Forecast and manage budgets in alignment with Merchandising, Ops, and Omni-channel priorities.
Responsible for hiring, training, salary administration, performance management, coaching, and corrective actions for direct reports. Responsible for collaborating with team members on career development and goal setting. Acts as a champion of a committed and empowering culture, working with direct reports and team members on modeling Casey’s values.
What you can expect when you join the Casey's Team:
A transformative culture putting service first and taking pride in caring for our guests, our communities, and each other.
Opportunities to use cutting-edge technologies and enterprise-wide collaboration to enable our strategy and drive world-class service.
The right balance between work and life, to do your best work and enjoy those important personal moments. Ask about our options for workplace flexibility that may be available.
We're here for families! Great benefits including choices in medical plans, dental, vision, life insurance, employee stock purchase program, charitable giving programs, parental leave, AND an onsite Child Development Center.
Competitive pay, 401k company match up to 6%, vacation & sick time, paid holidays, volunteer time, and an onsite cafeteria.
Dress for your day dress code, jeans are welcomed!
The opportunity to work for a big company that has not lost our small company feel. Our senior leadership team is engaged, involved, and accessible!
What are you waiting for? Come be a part of a company that is growing, transforming, and is here for good!
Requirements:
Bachelor’s Degree in Marketing and/or related field.
Minimum of nine years of relevant experience in omnichannel marketing required.
Strong knowledge of all accepted principles and practices of brand strategy, social media, advertising, agency management, and promotional programs.
Possess both strategy and conceptual thinking, and proven track record of leading projects from research through insights to concept and tactical launch planning.
Possesses excellent verbal and written communication skills, and must be highly creative, solutions-oriented, with exceptional attention to detail.
Ability to prioritize multiple projects and initiatives while consistently demonstrating forward progress.
Strong intuition, ability to “connect the dots”; navigates ambiguity while possessing clear financial competency and using fact-based argument to support recommendations.
Proven ability to build and maintain positive relationships, manage stakeholders and be responsive and persuasive to all levels of the organization.
#J-18808-Ljbffr