Expedia Group
Senior Digital and Field Marketing Specialist
Expedia Group, Seattle, Washington, us, 98127
If you are an outstanding creative thinker and collaborator with strong project management and communication skills, we’d love to hear from you. You will be responsible for creating the marketing strategy for, and developing and executing digital marketing campaigns across LATAM and NORAM using channels such as email, SEM and display advertising.
As part of the central marketing team, your main stakeholder will be the local sales teams with whom you will work closely to ensure the campaigns you run meet their business needs. Your goals will be related to new travel agent sign-ups to the Expedia TAAP booking tool and influencing existing agents to book more frequently with Expedia TAAP. Previous digital marketing experience in the B2B space is essential.
Who you are:
You challenge the status quo and look for opportunities for improvements to campaigns or processes by following an iterative, data-centric, ‘test and learn’ approach.
You have a bias towards action and act with urgency, taking responsibility for outcomes and identifying barriers efficiently.
You are well-practiced at creating and executing impactful marketing plans that align with overall business and marketing goals.
You have a results-driven mentality, able to identify trends and continually critique and optimize performance with a positive mindset.
You have a strong personality and feel confident pushing back on requests from more senior stakeholders if they don't fit with our strategic objectives.
You are a great storyteller and strong copywriter, capable of curating and delivering authentic, compelling stories to improve connection and relevance to external partners.
You are comfortable working independently in a lean, entrepreneurial, ambiguous environment.
You are confident conducting presentations to groups of stakeholders.
You thrive in a fast-paced, matrixed organization, juggling multiple priorities to deliver high-quality projects within agreed timeframes.
You communicate openly and honestly at all levels, surfacing and resolving difficult issues quickly.
What you’ll do:
Plan and implement email marketing strategies/campaigns in a B2B environment in the US or LATAM markets, working with local sales teams to develop the right marketing campaign mix/calendar.
Manage stakeholder relationships across a cross-functional organization, requiring a confident self-starter.
Support webinars or organize events.
Engage prospects and customers using a variety of marketing channels like SEM, Display advertising, and emails using Marketo, along with partnerships and events.
Run seasonal merchandising campaigns to boost bookings.
Efficiently manage multiple local campaigns simultaneously, ensuring high standards of execution.
Collaborate with internal teams (sales, product marketing, and PR) on campaign creation, messaging, content development, and design.
Analyze campaign performance metrics to measure ROI and impact, providing post-campaign reports with recommendations.
Experience:
3-5 years digital marketing experience in a B2B environment, ideally across the LATAM and NORAM markets.
Experience in delivering impactful cross-channel campaigns end-to-end in a large organization.
Understanding of Marketo is a plus.
Solid understanding of Search Engine Marketing (SEM) - knowledge of other paid media channels such as Social and Display is a plus.
The total cash range for this position in Seattle is $82,500.00 to $115,500.00, with potential pay increases based on performance.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform, helping people experience the world in new ways.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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As part of the central marketing team, your main stakeholder will be the local sales teams with whom you will work closely to ensure the campaigns you run meet their business needs. Your goals will be related to new travel agent sign-ups to the Expedia TAAP booking tool and influencing existing agents to book more frequently with Expedia TAAP. Previous digital marketing experience in the B2B space is essential.
Who you are:
You challenge the status quo and look for opportunities for improvements to campaigns or processes by following an iterative, data-centric, ‘test and learn’ approach.
You have a bias towards action and act with urgency, taking responsibility for outcomes and identifying barriers efficiently.
You are well-practiced at creating and executing impactful marketing plans that align with overall business and marketing goals.
You have a results-driven mentality, able to identify trends and continually critique and optimize performance with a positive mindset.
You have a strong personality and feel confident pushing back on requests from more senior stakeholders if they don't fit with our strategic objectives.
You are a great storyteller and strong copywriter, capable of curating and delivering authentic, compelling stories to improve connection and relevance to external partners.
You are comfortable working independently in a lean, entrepreneurial, ambiguous environment.
You are confident conducting presentations to groups of stakeholders.
You thrive in a fast-paced, matrixed organization, juggling multiple priorities to deliver high-quality projects within agreed timeframes.
You communicate openly and honestly at all levels, surfacing and resolving difficult issues quickly.
What you’ll do:
Plan and implement email marketing strategies/campaigns in a B2B environment in the US or LATAM markets, working with local sales teams to develop the right marketing campaign mix/calendar.
Manage stakeholder relationships across a cross-functional organization, requiring a confident self-starter.
Support webinars or organize events.
Engage prospects and customers using a variety of marketing channels like SEM, Display advertising, and emails using Marketo, along with partnerships and events.
Run seasonal merchandising campaigns to boost bookings.
Efficiently manage multiple local campaigns simultaneously, ensuring high standards of execution.
Collaborate with internal teams (sales, product marketing, and PR) on campaign creation, messaging, content development, and design.
Analyze campaign performance metrics to measure ROI and impact, providing post-campaign reports with recommendations.
Experience:
3-5 years digital marketing experience in a B2B environment, ideally across the LATAM and NORAM markets.
Experience in delivering impactful cross-channel campaigns end-to-end in a large organization.
Understanding of Marketo is a plus.
Solid understanding of Search Engine Marketing (SEM) - knowledge of other paid media channels such as Social and Display is a plus.
The total cash range for this position in Seattle is $82,500.00 to $115,500.00, with potential pay increases based on performance.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program.
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform, helping people experience the world in new ways.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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