AstraZeneca
Director, Hematology Marketing
AstraZeneca, Gaithersburg, Maryland, us, 20883
Join us at AstraZeneca as the Director of Hematology Marketing, a key role in our Oncology Business Unit. You will be responsible for the HCP marketing of CALQUENCE, a cornerstone brand in our Hematology Franchise. This role is based at our Gaithersburg, MD campus and offers the opportunity to transform the lives of people living with cancer by leading in patient experience and care.
Accountabilities:As the Director, you will develop and implement a robust commercial strategy for CALQUENCE in CLL and MCL. You will collaborate closely with cross-functional groups for the development and implementation of strategic and execution plans. You will also represent the brand at a national and regional level in key field force interactions. Your role will involve optimizing marketing DBE spending across indications and leading partnership efforts with Global leaders to define life-cycle priorities.
Essential Skills/Experience:
Bachelor's Degree or equivalent experience in a relevant field
A minimum of 8 years of experience in brand strategy with a minimum of 3 years in oncology brand management
A minimum of 3 years of experience in a US Market
A minimum of 3 years of experience in one or more of the following: managed markets, brand marketing, brand strategy, and/or oncology sales
Experience with marketing in the pharmaceutical and/or healthcare industry
Validated ability to lead sophisticated projects in a matrixed environment with a global team
Strong business acumen
Prior in-line HCP marketing experience
Launch Experience
AOR Management
Preferred Experience:
Hematology U.S. Oncology experience is highly preferred
Understanding of landscape including Community oncology and Hospital oncology dynamics
Knowledgeable of customer segments and impact on the Oncology Ecosystem including but not limited to GPOs, Payer landscape, Specialty Pharmacy partners
In-depth Marketing experience
Experience across multiple promotional channels
Exhibit a high degree of clinical competence and some financial competence
Ready to make your mark? Apply today and join us in transforming the lives of patients living with cancer across the world!
#J-18808-Ljbffr
Accountabilities:As the Director, you will develop and implement a robust commercial strategy for CALQUENCE in CLL and MCL. You will collaborate closely with cross-functional groups for the development and implementation of strategic and execution plans. You will also represent the brand at a national and regional level in key field force interactions. Your role will involve optimizing marketing DBE spending across indications and leading partnership efforts with Global leaders to define life-cycle priorities.
Essential Skills/Experience:
Bachelor's Degree or equivalent experience in a relevant field
A minimum of 8 years of experience in brand strategy with a minimum of 3 years in oncology brand management
A minimum of 3 years of experience in a US Market
A minimum of 3 years of experience in one or more of the following: managed markets, brand marketing, brand strategy, and/or oncology sales
Experience with marketing in the pharmaceutical and/or healthcare industry
Validated ability to lead sophisticated projects in a matrixed environment with a global team
Strong business acumen
Prior in-line HCP marketing experience
Launch Experience
AOR Management
Preferred Experience:
Hematology U.S. Oncology experience is highly preferred
Understanding of landscape including Community oncology and Hospital oncology dynamics
Knowledgeable of customer segments and impact on the Oncology Ecosystem including but not limited to GPOs, Payer landscape, Specialty Pharmacy partners
In-depth Marketing experience
Experience across multiple promotional channels
Exhibit a high degree of clinical competence and some financial competence
Ready to make your mark? Apply today and join us in transforming the lives of patients living with cancer across the world!
#J-18808-Ljbffr