Smithsonian Institution
Public Affairs Specialist (IS-1035-13)
Smithsonian Institution, Washington, District of Columbia, us, 20022
Public Affairs Specialist (IS-1035-13)
Application Deadline:
27 September 2024Department:
Office of Public AffairsEmployment Type:
Full TimeLocation:
Washington, DCReporting To:
Media ManagerCompensation:
$117,962 - $125,827 / year
Description
OPEN DATE: September 13, 2024CLOSING DATE:
September 27, 2024 (This job will close once 100 applications are received which may be sooner than the closing date.)POSITION TYPE:
Trust FundAPPOINTMENT TYPE:
Temporary Not to Exceed Two (2) YearsSCHEDULE:
Full TimeDUTY LOCATION:
Washington, DCConditions of EmploymentPass Pre-employment Background Check and Subsequent Background Investigation for position designated as low risk.Complete a Probationary PeriodMaintain a Bank Account for Direct Deposit/Electronic Transfer.The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW
The Smithsonian Institution (SI) is a diverse museum and research complex dedicated to the increase and diffusion of knowledge. This position is located in the Office of Communications and External Affairs (OCEA), Office of Public Affairs (OPA). OPA manages communications for the main Smithsonian brand which includes media relations, social media, crisis communications, internal communications, website and counseling senior staff on sensitive or controversial issues. The incumbent performs a wide variety of public affairs duties related to the upcoming 250th Semiquincentennial celebration at the Smithsonian.The position reports to the Media Manager.
DUTIES AND RESPONSIBILITIES
Social Media CollaborationsAdvances projects, campaigns, and relationships that bring together key collaborators-such as external organizations, influencers, Smithsonian units-in cooperative social media activities and campaigns, with an emphasis on targeting organizations, community partners, and influencers outside SI.Ensures that collaborations are rooted in SI goals and mission. Evaluates collaborations to report on engagement, audience growth, and quality content.Interfaces with social media strategist and key departments (OGC, OCON, OCIO, SE, Advancement) to develop support for technical and agreement aspects of collaborations.Maintains strong relationships and connections with outside organizations and influencers. Coordinates with units, Marketing, Advancement, and others to track and guide communications with outside groups and notable individuals to maximize impact and minimize miscommunication or duplication of efforts.Presents best practices, lessons learned, and other training and resources to SI social media manager community and other audiences as assigned.Social Video StrategyDevelops and presents recommendations for Smithsonian central social video strategy. Implements video strategies, from setting up the support and workflows through producing social videos, working with all social media team members.Develops social video content, coordinates review, includes accessibility measures, updates colleagues and editorial calendar, schedules for posting, monitors audience reaction, and manages customer care for those posts.Evaluates and reports on video metrics, audiences, and trends.Presents social video best practices, lessons learned, and other resources to audiences as assigned by Social Media Strategist.Develops, presents, and implements recommendations for Smithsonian YouTube presence and maintains relationship with Google representatives to support SI efforts on YouTube.Identifies and, if applicable, repurposes/adapts quality unit-created video content for Smithsonian platforms to post or amplify.Content Production and OPA SupportContributes to social media content production and review, as well as monitoring, reporting, and customer service as assigned.Expands and modernizes Smithsonian social campaigns to increase target audience engagement and adapt to evolving social media features, tools, and trends.Contributes to editing and review of social media content produced by fellow team members for accuracy, sensitivity, style, and brand voice, providing actionable feedback and helping to raise skill levels in content creation across the team.Prepares strategic plans.Manages contract vendors and freelancers. Supports OPA priorities as assigned.OPA LiaisonTracks and evaluates new social media networks/platforms/tools and shares relevant trends and updates with OPA and SI social media manager community.Presents recommendations and prepares strategic planning documents on how to prepare Smithsonian for major developments in the social media landscape that are 6-24 months ahead.Acts as OPA liaison on projects and initiatives as assigned.Acts as OPA representative in rapid response situations as assigned. Performs other duties as assigned.
QUALIFICATION REQUIREMENTS
Knowledge of public affairs, communications, and marketing principles and practices as well as knowledge of a variety of media, media contacts, public affairs strategies and approaches, and public affairs activities in order to advise on public affairs and media issues and potential reaction to programs and exhibitions.Skill in developing written and video communication materials, especially social media posts, reports, presentations, strategies, video scripts, and other materials that convey information to audiences of varying interests, concerning a range of subjects related to Smithsonian units.Skill in developing social media content, including tactics for reaching, engaging, and growing target audiences, using all features within Instagram, LinkedIn, and Facebook. Skill in writing, editing and communicating complex topics to a general audience in text, images, and video.Skill in conducting research to produce engaging social media content, consulting multiple sources, fact checking, and editing text to ensure precision and quality.Skill in representing and promoting a major educational or mission-driven organization with international reach.Knowledge of social media communication principles, techniques, methods, trends and best practices, both organic and paid.Skill speaking on behalf of an organization on social media; skill in diplomacy and tact; politically savvy.Skill in conducting ongoing social media monitoring, reporting, analysis, and evaluation.Skill in understanding social media analytics and measurements; ability to adjust content and promotions, based on analytics.Skill in proactively communicating with colleagues about upcoming content, opportunities, and priorities to increase collaboration, maximize impact, and meet deadlines.Skill and good judgment in communicating with Smithsonian and external collaborators, negotiating mutually beneficial collaborative projects, and maintaining professional relationships.Knowledge of production schedules, logistics, timelines, accessibility standards, and review processes for collaborations, social video, and social media campaigns.
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Application Deadline:
27 September 2024Department:
Office of Public AffairsEmployment Type:
Full TimeLocation:
Washington, DCReporting To:
Media ManagerCompensation:
$117,962 - $125,827 / year
Description
OPEN DATE: September 13, 2024CLOSING DATE:
September 27, 2024 (This job will close once 100 applications are received which may be sooner than the closing date.)POSITION TYPE:
Trust FundAPPOINTMENT TYPE:
Temporary Not to Exceed Two (2) YearsSCHEDULE:
Full TimeDUTY LOCATION:
Washington, DCConditions of EmploymentPass Pre-employment Background Check and Subsequent Background Investigation for position designated as low risk.Complete a Probationary PeriodMaintain a Bank Account for Direct Deposit/Electronic Transfer.The position is open to all candidates eligible to work in the United States. Proof of eligibility to work in U.S. is not required to apply.Applicants must meet all qualification and eligibility requirements within 30 days of the closing date of this announcement.
OVERVIEW
The Smithsonian Institution (SI) is a diverse museum and research complex dedicated to the increase and diffusion of knowledge. This position is located in the Office of Communications and External Affairs (OCEA), Office of Public Affairs (OPA). OPA manages communications for the main Smithsonian brand which includes media relations, social media, crisis communications, internal communications, website and counseling senior staff on sensitive or controversial issues. The incumbent performs a wide variety of public affairs duties related to the upcoming 250th Semiquincentennial celebration at the Smithsonian.The position reports to the Media Manager.
DUTIES AND RESPONSIBILITIES
Social Media CollaborationsAdvances projects, campaigns, and relationships that bring together key collaborators-such as external organizations, influencers, Smithsonian units-in cooperative social media activities and campaigns, with an emphasis on targeting organizations, community partners, and influencers outside SI.Ensures that collaborations are rooted in SI goals and mission. Evaluates collaborations to report on engagement, audience growth, and quality content.Interfaces with social media strategist and key departments (OGC, OCON, OCIO, SE, Advancement) to develop support for technical and agreement aspects of collaborations.Maintains strong relationships and connections with outside organizations and influencers. Coordinates with units, Marketing, Advancement, and others to track and guide communications with outside groups and notable individuals to maximize impact and minimize miscommunication or duplication of efforts.Presents best practices, lessons learned, and other training and resources to SI social media manager community and other audiences as assigned.Social Video StrategyDevelops and presents recommendations for Smithsonian central social video strategy. Implements video strategies, from setting up the support and workflows through producing social videos, working with all social media team members.Develops social video content, coordinates review, includes accessibility measures, updates colleagues and editorial calendar, schedules for posting, monitors audience reaction, and manages customer care for those posts.Evaluates and reports on video metrics, audiences, and trends.Presents social video best practices, lessons learned, and other resources to audiences as assigned by Social Media Strategist.Develops, presents, and implements recommendations for Smithsonian YouTube presence and maintains relationship with Google representatives to support SI efforts on YouTube.Identifies and, if applicable, repurposes/adapts quality unit-created video content for Smithsonian platforms to post or amplify.Content Production and OPA SupportContributes to social media content production and review, as well as monitoring, reporting, and customer service as assigned.Expands and modernizes Smithsonian social campaigns to increase target audience engagement and adapt to evolving social media features, tools, and trends.Contributes to editing and review of social media content produced by fellow team members for accuracy, sensitivity, style, and brand voice, providing actionable feedback and helping to raise skill levels in content creation across the team.Prepares strategic plans.Manages contract vendors and freelancers. Supports OPA priorities as assigned.OPA LiaisonTracks and evaluates new social media networks/platforms/tools and shares relevant trends and updates with OPA and SI social media manager community.Presents recommendations and prepares strategic planning documents on how to prepare Smithsonian for major developments in the social media landscape that are 6-24 months ahead.Acts as OPA liaison on projects and initiatives as assigned.Acts as OPA representative in rapid response situations as assigned. Performs other duties as assigned.
QUALIFICATION REQUIREMENTS
Knowledge of public affairs, communications, and marketing principles and practices as well as knowledge of a variety of media, media contacts, public affairs strategies and approaches, and public affairs activities in order to advise on public affairs and media issues and potential reaction to programs and exhibitions.Skill in developing written and video communication materials, especially social media posts, reports, presentations, strategies, video scripts, and other materials that convey information to audiences of varying interests, concerning a range of subjects related to Smithsonian units.Skill in developing social media content, including tactics for reaching, engaging, and growing target audiences, using all features within Instagram, LinkedIn, and Facebook. Skill in writing, editing and communicating complex topics to a general audience in text, images, and video.Skill in conducting research to produce engaging social media content, consulting multiple sources, fact checking, and editing text to ensure precision and quality.Skill in representing and promoting a major educational or mission-driven organization with international reach.Knowledge of social media communication principles, techniques, methods, trends and best practices, both organic and paid.Skill speaking on behalf of an organization on social media; skill in diplomacy and tact; politically savvy.Skill in conducting ongoing social media monitoring, reporting, analysis, and evaluation.Skill in understanding social media analytics and measurements; ability to adjust content and promotions, based on analytics.Skill in proactively communicating with colleagues about upcoming content, opportunities, and priorities to increase collaboration, maximize impact, and meet deadlines.Skill and good judgment in communicating with Smithsonian and external collaborators, negotiating mutually beneficial collaborative projects, and maintaining professional relationships.Knowledge of production schedules, logistics, timelines, accessibility standards, and review processes for collaborations, social video, and social media campaigns.
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