8x8, Inc.
Senior Global Integrated Campaigns Manager
8x8, Inc., Oklahoma City, Oklahoma, United States,
At 8x8 Inc. [Nasdaq:EGHT], we put communications at the heart of our business and build technology that allows people to connect anytime, anywhere they are in the world, and on any device.
Job Summary:We are seeking a highly motivated and strategic Senior Integrated Campaigns Manager to lead and drive the holistic campaign strategy for the small business/commercial segment. The ideal candidate will have a strong background in B2B marketing, with a proven track record of creating and executing cross-functional marketing programs. This role will be critical in expanding our campaigns globally and ensuring their success through accountability, ownership, and data-driven optimization.
Key Responsibilities:
Campaign Strategy: Develop and implement comprehensive campaign strategies that align with business goals and drive growth in the small business/commercial segment. Own the overall campaign blueprint.
Journey Orchestration: Design and optimize customer journeys across various touchpoints to ensure a seamless and engaging experience.
Accountability & Ownership: Take full ownership of campaign success, from planning to execution, ensuring alignment with overall marketing objectives.
Cross-Functional Collaboration: Lead and manage cross-functional marketing programs, working closely with product marketing, digital marketing, sales, and other teams to ensure cohesive and effective campaigns.
Global Expansion: Drive the expansion of campaigns on a global scale, tailoring strategies to different regions and markets to maximize impact.
Reporting and Analytics: Develop and manage robust reporting frameworks to measure campaign performance, analyze data, and provide actionable insights for continuous improvement.
Optimization: Utilize data-driven insights to optimize campaigns in real-time, making adjustments to improve effectiveness and ROI.
Stakeholder Management: Communicate campaign plans, progress, and results to stakeholders at all levels, ensuring transparency and alignment.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in B2B marketing, with a focus on integrated campaign management.
Proven experience in developing and executing successful marketing campaigns for the small business/commercial segment.
Strong understanding of B2B marketing principles, strategies, and best practices.
Demonstrated ability to lead cross-functional teams and manage complex projects.
Experience with global campaign management and market expansion.
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics).
Strong analytical skills with the ability to interpret data, derive insights, and make informed decisions.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
Detail-oriented, with strong organizational and time management skills.
Preferred Qualifications:
Experience in the technology or SaaS industry.
Familiarity with journey orchestration tools and techniques.
Knowledge of account-based marketing (ABM) strategies.
Salary Ranges:$103,125.00 - $171,875.00
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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Job Summary:We are seeking a highly motivated and strategic Senior Integrated Campaigns Manager to lead and drive the holistic campaign strategy for the small business/commercial segment. The ideal candidate will have a strong background in B2B marketing, with a proven track record of creating and executing cross-functional marketing programs. This role will be critical in expanding our campaigns globally and ensuring their success through accountability, ownership, and data-driven optimization.
Key Responsibilities:
Campaign Strategy: Develop and implement comprehensive campaign strategies that align with business goals and drive growth in the small business/commercial segment. Own the overall campaign blueprint.
Journey Orchestration: Design and optimize customer journeys across various touchpoints to ensure a seamless and engaging experience.
Accountability & Ownership: Take full ownership of campaign success, from planning to execution, ensuring alignment with overall marketing objectives.
Cross-Functional Collaboration: Lead and manage cross-functional marketing programs, working closely with product marketing, digital marketing, sales, and other teams to ensure cohesive and effective campaigns.
Global Expansion: Drive the expansion of campaigns on a global scale, tailoring strategies to different regions and markets to maximize impact.
Reporting and Analytics: Develop and manage robust reporting frameworks to measure campaign performance, analyze data, and provide actionable insights for continuous improvement.
Optimization: Utilize data-driven insights to optimize campaigns in real-time, making adjustments to improve effectiveness and ROI.
Stakeholder Management: Communicate campaign plans, progress, and results to stakeholders at all levels, ensuring transparency and alignment.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
5+ years of experience in B2B marketing, with a focus on integrated campaign management.
Proven experience in developing and executing successful marketing campaigns for the small business/commercial segment.
Strong understanding of B2B marketing principles, strategies, and best practices.
Demonstrated ability to lead cross-functional teams and manage complex projects.
Experience with global campaign management and market expansion.
Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Marketo, Salesforce, Google Analytics).
Strong analytical skills with the ability to interpret data, derive insights, and make informed decisions.
Excellent communication and presentation skills, with the ability to influence and engage stakeholders at all levels.
Detail-oriented, with strong organizational and time management skills.
Preferred Qualifications:
Experience in the technology or SaaS industry.
Familiarity with journey orchestration tools and techniques.
Knowledge of account-based marketing (ABM) strategies.
Salary Ranges:$103,125.00 - $171,875.00
8x8 is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr