Klaviyo
Product Marketing Lead, Emerging Products
Klaviyo, Denver, Colorado, United States, 80285
At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit
careers.klaviyo.com
to see how we empower creators to own their own destiny.
We're looking for a scrappy, entrepreneurial Product Marketing Lead to join our Platform PMM team. You'll be working on "the next big thing" here at Klaviyo, aka emerging products. This includes new marketing channels that we may launch, or adjacent solution areas that we explore and decide to go after.
You'll be the GTM partner for our Klaviyo Ventures team, which explores new technology and product areas to foray into. It's a scrappy team focused on going from 0 to 1. You'll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.
If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to do the best work of your career while inspiring others, this place is for you!
How You'll Make a Difference
Researching the market landscape of new product areas we're exploring – including TAM/SAM, competitors, packaging & pricing, and much more
Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
Launching new, innovative products and features into the market that cut through the noisy landscape
Crafting differentiated positioning and messaging to test and establish for new products
Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you'll launch
Architecting a scalable GTM plan once we find PMF and establish revenue run-rate for new products
Who You Are
6+ years of experience in B2B SaaS product marketing roles
Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
Taken new revenue-generating products and/or features to market from 0 to 1
Love and thrive in a fast-paced, dynamic environment
Experience in e-commerce and retail industries a big plus
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
#J-18808-Ljbffr
careers.klaviyo.com
to see how we empower creators to own their own destiny.
We're looking for a scrappy, entrepreneurial Product Marketing Lead to join our Platform PMM team. You'll be working on "the next big thing" here at Klaviyo, aka emerging products. This includes new marketing channels that we may launch, or adjacent solution areas that we explore and decide to go after.
You'll be the GTM partner for our Klaviyo Ventures team, which explores new technology and product areas to foray into. It's a scrappy team focused on going from 0 to 1. You'll have the backing of Klaviyo and its great brand and customer base, but also be responsible for figuring out product-market fit for these new products and establishing initial traction and revenue.
If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to do the best work of your career while inspiring others, this place is for you!
How You'll Make a Difference
Researching the market landscape of new product areas we're exploring – including TAM/SAM, competitors, packaging & pricing, and much more
Partnering with the Product team as the voice of our customers, GTM teams, and the market to help shape MVPs and product roadmaps
Launching new, innovative products and features into the market that cut through the noisy landscape
Crafting differentiated positioning and messaging to test and establish for new products
Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more to get new products off the ground
Being an SME for our Sales teams in strategic deals as we establish a footprint for the new products and features you'll launch
Architecting a scalable GTM plan once we find PMF and establish revenue run-rate for new products
Who You Are
6+ years of experience in B2B SaaS product marketing roles
Know what great work looks like – bringing in new product intro frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
Taken new revenue-generating products and/or features to market from 0 to 1
Love and thrive in a fast-paced, dynamic environment
Experience in e-commerce and retail industries a big plus
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
#J-18808-Ljbffr