Senior Brand Ambassador, Irish Whiskey

Senior Brand Ambassador, Irish Whiskey

Position Title:

Senior Brand Ambassador, Irish WhiskeyLocation: California US, RemoteCareers that unlock the magic of human connectionWho we arePernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word,

convivialité , it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of

je ne sais quoi

and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!Role & ResponsibilitiesThe Senior Brand Ambassador will play an essential role in the growth of PRUSA brands and continuing PRUSA’s presence as an industry leader. They will serve as the product expert on our commercial brands, leading educational efforts, developing drink strategy, be featured in content, and leverage existing relationships to drive awareness, loyalty, and conversion among the gatekeepers in the on/off trade.Collaborate closely with BA Manager on commercial priorities for inclusion in BA activity.Work with Brands to lead the category development of trade programming, gatekeeper approach and drink strategy.Translate and customize company priorities and programs for gatekeeper audiences across advocacy pillars.Contribute to the development of training and resources to support salesforce education pillar.Consult on trade events approach and partnerships and act as onsite lead in high visibility opportunities.Develop training resources to support BA program.Represent the category in high-visibility opportunities for communications and brand (media content, PR etc.).Cultivate a visible presence and proactively identify opportunities for self-promotion via approved PR channels.Maintain a strong social media presence with ability to create high-quality content.Collaborate on prestige programming and support HNWI relationships and VIP experiences.Work strategically with cross-functional partners to identify key opportunities (align to the big business priorities).Brands: Jameson, Midleton, Redbreast and Spots.Audience: Key gatekeepers of the trade including on/off-premise decision-makers, distributors, HNWI/VIPs, spirits enthusiasts and PRUSA field teams.Key Markets: NY, FL, CA, TX, IL, CO, AZ (others TBD).- Program Execution:Execute KPIs centered around driving awareness, loyalty and conversion within the key trade gatekeeper audience.Responsible for collaborating, developing and executing trade programming based off brand and localized priorities.Sales Team Education – Contribute to curriculum and collaborate to prepare presentations for Pernod Academies and large-scale distributor trainings.Analyze and leverage commercial knowledge, industry trends and insights to build programs and provide recommendations to pillar leaders.- Trade Engagement & Events:Be a leader within the local trade community and develop strong relationships when activating with relevant national trade groups and thought leaders.Collaborate with TA Sr. Manager to develop, plan and host innovative programming for the trade designed to educate, sample, and build affinity and loyalty for designated brands in market.Act as the consummate host and/or keynote speaker for national, high-profile trade events.- Salesforce Education & Mixology:Support the development of training materials for both internal and external gatekeepers.Collaborate on Pernod Academy textbook, courses and onsite delivery.Help develop seasonal drink strategy in different channels.- Admin Responsibilities:KPI tracking.Submit expenses on time, plan & manage budget set forth by management team.Recapping – BA will recap their programs & competitive intel on a monthly basis.Job Requirements- Qualifications:Previous Ambassador experience for a national brand is preferred.3-4 years hospitality work experience (preferred bartender/bar manager).Requires a minimum of 3-4 years general work experience.Demonstrated experience in an ambassador role.Strong spirits knowledge – must have extensive experience and understanding of Irish Whiskey and spirits certifications preferred.Ability to travel up to 50%.Solid team player as well as self-starter/independent.Established reputation/voice/prominence within the hospitality industry.- Desired Characteristics:Strong Hospitality Background – must have a keen sense for being a memorable & thoughtful host when interacting with the trade.Trade Network – ideally the candidate would have a widely established network in the spirits industry.Strong Voice – able to effectively relay information and points of view in a persuasive manner.Fiscally Minded – able to manage, track and forecast funding needs to the benefit of the business.Team Oriented – able to work collaboratively and within company style across a variety of teams.Life and perks at Pernod RicardProud to belong -

We help to create moments that matter for our customers, we lead by example every day, bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.Empowered to soar -

We set high expectations and seek to get the most out of life.Committed to care -

We are deeply committed to the long-term sustainability of our people, our industry, and our planet.Inspired to dream -

We treasure new experiences and are proud to develop as people, not job titles.Our hybrid work styleAt Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution.Plus, great benefits and perks to toast to a life filled with support including:Competitive compensation including performance bonuses.Domestic & international career development opportunities.Competitive paid time off plan + wellbeing days.Medical, dental, vision and life insurance.Product allowance to enjoy on Pernod Ricard products.Gym reimbursement.Employee Assistance Program.BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.And much, much more!Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience.

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