Ballet Idaho
Ballet Idaho Marketing Director
Ballet Idaho, Boise, Idaho, United States, 83708
MARKETING DIRECTOR JOB DESCRIPTION
GENERAL
The Marketing Director develops the overall marketing strategy for Ballet Idaho and implements tactics to fulfill completion of the marketing plan.
SALARY
$50,000 - $60,000, depending on qualifications
OBJECTIVES OF THIS ROLE
The Marketing Director guides all marketing activities including ticketing, and both external and internal communications. This role works in tandem with the Creative Director to determine creative strategy, elevate brand visibility and execute the overall marketing plan. This role also works in close collaboration with the Development Director in order to effectively cultivate and maintain relationships with community stakeholders. The Marketing Director develops and determines the seasonal budget for all marketing spending and is responsible for ticket sales revenue associated with Company, Trainee and Academy performances.
REPORTS TO:
Executive Director in consultation with Artistic Director
ESSENTIAL DUTIES AND RESPONSIBILITIES
Budget and Strategy
Work with Artistic Director and Creative Director to develop campaigns that align with season content and themes
Work with Executive Director, Artistic Director and in collaboration with Creative Director to determine budget and strategy for seasonal marketing plan, in alignment with organizational sales goals and values of access and inclusion.
Media Management
Communicate with media to build and maintain relationships
Oversee digital presence and work with Creative director to maximize website traffic oversee social media structure and implementation as well as copy tailored to utilize SEO, SEM
Track Google Ads management and Google Analytics across all digital channels
Marketing Campaigns
Use multiple avenues for marketing delivery including, but not limited to: mailers, posters, banners, ads, website, and social media
Produce regular reports (for internal and external stakeholders) to assess the effectiveness of campaigns and improve marketing performance tracked through consistent KPIs
Develop and maintain strategic partnerships to reach new audiences
Support Creative Director in creation and distribution of season program
Season Partners
Oversee fulfillment of trade agreements, ensuring that community partners and patrons are appropriately recognized in all marketing materials as specified in partnership agreements
Work with Development Director to identify prospects, cultivate relationships as well as acting as primary point of contact for corporate sponsors and ensure fulfillment and delivery of any benefits brokered as trade for financial support of sponsoring companies.
Season Ticket Sales and Seat Assignments
Develop and implement sales campaign for season subscriptions and individual ticket sales
Manage event attendance budget through marketing, advertising, and public relations
Oversee box office operations and act as back-up to Patron Experience Manager for ticketing needs
Oversee patron services manager in data management and work in coordination with Development department to utilize our CRM to ensure patron profiles are up to date and maintained.
Special Events
Support the Development Director and Creative Director in coordinating events, including annual fundraising gala, open rehearsals, membership level appreciation events, etc.
Administration
Develop and implement a seasonal marketing plan that incorporates goals and strategies for all Ballet Idaho departments: Company, Academy, Trainees, Development, and Educational Outreach
Execute the marketing plan across all marketing channels (media, email, website, content, and experiential marketing)
Ensure show attendance budget is met through marketing, advertising, and public relations
Develop and maintain marketing budget, working in close consultation with Creative Director to track expenses across shared projects
Track fulfillment of trade partner benefits throughout season
Other duties as assigned
QUALIFICATIONS:
Bachelor’s degree from an accredited college or university
Excellent Project management and organizational skills
Minimum 3–5 years marketing experience, non-profit or performing arts experience preferred
Passionate about Ballet Idaho’s mission and impact
Extensive knowledge of Constant Contact, WordPress, Google Suite, Survey Monkey all social media platforms
Strong understanding of marketing concepts, strategies and tactics
Outstanding communication (oral and written) and interpersonal skills
Familiarity with contract negotiations
Skill in networking to create and leverage relationship within the industry and community
Ability to thrive in a fast-paced environment
Must be able to work flexible hours when needed and have reliable transportation
Perform other job-related duties as assigned
Job Type:
Full-time
Pay:
$50,000.00 - $60,000.00 per year
Benefits:
Employee discount
Flexible schedule
Health insurance
Paid time off
Schedule:
Monday to Friday
Weekends as needed
Experience:
Marketing: 3 years (Preferred)
Ability to Relocate:
Boise, ID 83702: Relocate before starting work (Preferred)
Work Location:
In person
#J-18808-Ljbffr
GENERAL
The Marketing Director develops the overall marketing strategy for Ballet Idaho and implements tactics to fulfill completion of the marketing plan.
SALARY
$50,000 - $60,000, depending on qualifications
OBJECTIVES OF THIS ROLE
The Marketing Director guides all marketing activities including ticketing, and both external and internal communications. This role works in tandem with the Creative Director to determine creative strategy, elevate brand visibility and execute the overall marketing plan. This role also works in close collaboration with the Development Director in order to effectively cultivate and maintain relationships with community stakeholders. The Marketing Director develops and determines the seasonal budget for all marketing spending and is responsible for ticket sales revenue associated with Company, Trainee and Academy performances.
REPORTS TO:
Executive Director in consultation with Artistic Director
ESSENTIAL DUTIES AND RESPONSIBILITIES
Budget and Strategy
Work with Artistic Director and Creative Director to develop campaigns that align with season content and themes
Work with Executive Director, Artistic Director and in collaboration with Creative Director to determine budget and strategy for seasonal marketing plan, in alignment with organizational sales goals and values of access and inclusion.
Media Management
Communicate with media to build and maintain relationships
Oversee digital presence and work with Creative director to maximize website traffic oversee social media structure and implementation as well as copy tailored to utilize SEO, SEM
Track Google Ads management and Google Analytics across all digital channels
Marketing Campaigns
Use multiple avenues for marketing delivery including, but not limited to: mailers, posters, banners, ads, website, and social media
Produce regular reports (for internal and external stakeholders) to assess the effectiveness of campaigns and improve marketing performance tracked through consistent KPIs
Develop and maintain strategic partnerships to reach new audiences
Support Creative Director in creation and distribution of season program
Season Partners
Oversee fulfillment of trade agreements, ensuring that community partners and patrons are appropriately recognized in all marketing materials as specified in partnership agreements
Work with Development Director to identify prospects, cultivate relationships as well as acting as primary point of contact for corporate sponsors and ensure fulfillment and delivery of any benefits brokered as trade for financial support of sponsoring companies.
Season Ticket Sales and Seat Assignments
Develop and implement sales campaign for season subscriptions and individual ticket sales
Manage event attendance budget through marketing, advertising, and public relations
Oversee box office operations and act as back-up to Patron Experience Manager for ticketing needs
Oversee patron services manager in data management and work in coordination with Development department to utilize our CRM to ensure patron profiles are up to date and maintained.
Special Events
Support the Development Director and Creative Director in coordinating events, including annual fundraising gala, open rehearsals, membership level appreciation events, etc.
Administration
Develop and implement a seasonal marketing plan that incorporates goals and strategies for all Ballet Idaho departments: Company, Academy, Trainees, Development, and Educational Outreach
Execute the marketing plan across all marketing channels (media, email, website, content, and experiential marketing)
Ensure show attendance budget is met through marketing, advertising, and public relations
Develop and maintain marketing budget, working in close consultation with Creative Director to track expenses across shared projects
Track fulfillment of trade partner benefits throughout season
Other duties as assigned
QUALIFICATIONS:
Bachelor’s degree from an accredited college or university
Excellent Project management and organizational skills
Minimum 3–5 years marketing experience, non-profit or performing arts experience preferred
Passionate about Ballet Idaho’s mission and impact
Extensive knowledge of Constant Contact, WordPress, Google Suite, Survey Monkey all social media platforms
Strong understanding of marketing concepts, strategies and tactics
Outstanding communication (oral and written) and interpersonal skills
Familiarity with contract negotiations
Skill in networking to create and leverage relationship within the industry and community
Ability to thrive in a fast-paced environment
Must be able to work flexible hours when needed and have reliable transportation
Perform other job-related duties as assigned
Job Type:
Full-time
Pay:
$50,000.00 - $60,000.00 per year
Benefits:
Employee discount
Flexible schedule
Health insurance
Paid time off
Schedule:
Monday to Friday
Weekends as needed
Experience:
Marketing: 3 years (Preferred)
Ability to Relocate:
Boise, ID 83702: Relocate before starting work (Preferred)
Work Location:
In person
#J-18808-Ljbffr