Blue Buffalo
CMI Manager, Pet Growth Acceleration
Blue Buffalo, Minneapolis, Minnesota, United States, 55400
OVERVIEW
Looking for a role that inspires passion, creativity, and curiosity, where you can be part of a team that is shaping the future of pet food and treats? This role may be perfect for you! The pet segment is seeking a Consumer Insights Manager to advance the vision of being the undisputed leader in pet food, striving to feed all pets like family.
We are looking for an expert who deeply understands pet parents and the pet industry to be a strategic consultant to our business team and lead innovation research to unlock new growth spaces. This person should be relentlessly curious, have a forward-looking outlook, and a passion and love for pets! If this sounds like you, we would love for you to join our team.
KEY ACCOUNTABILITIES
Lead insights for new product development
Build and execute learning plans to help team progress from where to play to product launch putting the consumer at the heart of the process; designing & executing qualitative and quantitative research projects across a wide range of methodologies.
Leverage modern methods to develop positioning and communication strategies for new products.
Collaborate with shopper insights and sales to build best in class sales stories to successfully sell in innovation ideas to key retail partners.
Provide strategic insight & analytics to guide business teams
Be a strategic consultant to the business team, translating business needs into learning goals.
Partner with across the insights team to identify compelling whitespace opportunities and leverage them to guide strategy.
Leverage analytics skills to navigate multiple systems and platforms to sync disparate data sources and identify actionable insights.
Proactively collaborate with key cross functional teams within the business team avoiding silos and seeking out ways to add value.
MINIMUM QUALIFICATIONS
Bachelor’s degree
5+ years of experience in Consumer Insights or related field
Experience designing learning plans across qualitative and quantitative methods of learning
Experience working in the pet industry: familiarity with the competitive landscape, data, and pet parent needs
Strong business acumen with ability to think strategically and communicate insights and recommendations clearly and simply
Demonstrated success interviewing consumers/pet parents in various settings (1:1, prototyping sessions, in-home, etc.)
Experience collaborating with cross functional teams including R&D, Marketing, and Sales
Self-starter with a bias for action and ability to navigate ambiguity
Passionate about solving problems / bringing joy to pet parents and pets
PREFERRED QUALIFICATIONS
Experience leading innovation research to help team progress from Where to Play through all phases of learning to product launch
Expertise in a variety of traditional and modern qualitative and quantitative research techniques, specifically for product and packaging innovation and/or positioning and communications development
Experience with analytics and syndicated data
ADDITIONAL CONSIDERATIONS
Preference is for this person to work in Minneapolis, MN at our World Headquarters.
General Mills cannot provide international relocation support for this role.
Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
#J-18808-Ljbffr
Looking for a role that inspires passion, creativity, and curiosity, where you can be part of a team that is shaping the future of pet food and treats? This role may be perfect for you! The pet segment is seeking a Consumer Insights Manager to advance the vision of being the undisputed leader in pet food, striving to feed all pets like family.
We are looking for an expert who deeply understands pet parents and the pet industry to be a strategic consultant to our business team and lead innovation research to unlock new growth spaces. This person should be relentlessly curious, have a forward-looking outlook, and a passion and love for pets! If this sounds like you, we would love for you to join our team.
KEY ACCOUNTABILITIES
Lead insights for new product development
Build and execute learning plans to help team progress from where to play to product launch putting the consumer at the heart of the process; designing & executing qualitative and quantitative research projects across a wide range of methodologies.
Leverage modern methods to develop positioning and communication strategies for new products.
Collaborate with shopper insights and sales to build best in class sales stories to successfully sell in innovation ideas to key retail partners.
Provide strategic insight & analytics to guide business teams
Be a strategic consultant to the business team, translating business needs into learning goals.
Partner with across the insights team to identify compelling whitespace opportunities and leverage them to guide strategy.
Leverage analytics skills to navigate multiple systems and platforms to sync disparate data sources and identify actionable insights.
Proactively collaborate with key cross functional teams within the business team avoiding silos and seeking out ways to add value.
MINIMUM QUALIFICATIONS
Bachelor’s degree
5+ years of experience in Consumer Insights or related field
Experience designing learning plans across qualitative and quantitative methods of learning
Experience working in the pet industry: familiarity with the competitive landscape, data, and pet parent needs
Strong business acumen with ability to think strategically and communicate insights and recommendations clearly and simply
Demonstrated success interviewing consumers/pet parents in various settings (1:1, prototyping sessions, in-home, etc.)
Experience collaborating with cross functional teams including R&D, Marketing, and Sales
Self-starter with a bias for action and ability to navigate ambiguity
Passionate about solving problems / bringing joy to pet parents and pets
PREFERRED QUALIFICATIONS
Experience leading innovation research to help team progress from Where to Play through all phases of learning to product launch
Expertise in a variety of traditional and modern qualitative and quantitative research techniques, specifically for product and packaging innovation and/or positioning and communications development
Experience with analytics and syndicated data
ADDITIONAL CONSIDERATIONS
Preference is for this person to work in Minneapolis, MN at our World Headquarters.
General Mills cannot provide international relocation support for this role.
Applicants must be currently authorized to work in the U.S. General Mills will not sponsor applicants for a U.S. work visa.
Company Overview:
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.
#J-18808-Ljbffr