Stand Together
Director, Lifecycle Marketing
Stand Together, Arlington, Virginia, United States, 22201
Stand Together is a dynamic and mission-driven organization committed to driving positive social change and empowering individuals to overcome barriers. Join our team and be part of a collaborative community that values innovation, personal responsibility, and the power of bottom-up solutions. Together, we will create a society that fosters opportunity, dignity, and well-being for all.The Director of Lifecycle Marketing will drive strategy and execution across Stand Together's brand ecosystem and engagement lifecycle. This role focuses on building world-class capabilities to create personalized and impactful journeys that engage, nurture, and grow our relationships with donors, partners, and community advocates. You will work cross-functionally to develop a deep understanding of the user experiences and leverage data-driven insights to optimize communication strategies, ensuring every touchpoint imbues the principles of Stand Together.
Key Responsibilities:
Develop and execute the full lifecycle marketing strategy, from acquisition through retention, reactivation, and advocacy for ST Brand/s, Grassroots Organizations, and Major Gift Acquisition.Lead a team responsible for creating personalized journeys that drive deeper engagement with our audiences.Utilize customer communication tools (such as Iterable, or Braze) to develop, test, and optimize multi-channel campaigns, including email, SMS, In-App Push.Partner with the data and analytics team to build segmentation strategies, generate insights from campaign performance, and continuously improve lifecycle engagement efforts.Collaborate with cross-functional teams, including Marketing Communications, Business Units, and Development teams, to align messaging and ensure consistency across all marketing touchpoints.Establish KPIs and reporting mechanisms to measure the effectiveness of lifecycle marketing efforts and communicate results to senior leadership.Stay current on industry trends, tools, and best practices to evolve lifecycle marketing efforts continuously.Qualifications:
At least 7 years of experience in lifecycle marketing, CRM, or customer journey management.A principled leader with an empathetic style to develop individuals.Strong knowledge of marketing automation platforms and CRM systems.Analytical mindset with the ability to use data to optimize marketing strategies and campaigns.Excellent project management skills with the ability to handle multiple initiatives simultaneously.Strong collaboration and communication skills, with experience leading cross-functional teams.
Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference. Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential.Our Values: Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management (PBM). Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That’s why we’re proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color, race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.
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Key Responsibilities:
Develop and execute the full lifecycle marketing strategy, from acquisition through retention, reactivation, and advocacy for ST Brand/s, Grassroots Organizations, and Major Gift Acquisition.Lead a team responsible for creating personalized journeys that drive deeper engagement with our audiences.Utilize customer communication tools (such as Iterable, or Braze) to develop, test, and optimize multi-channel campaigns, including email, SMS, In-App Push.Partner with the data and analytics team to build segmentation strategies, generate insights from campaign performance, and continuously improve lifecycle engagement efforts.Collaborate with cross-functional teams, including Marketing Communications, Business Units, and Development teams, to align messaging and ensure consistency across all marketing touchpoints.Establish KPIs and reporting mechanisms to measure the effectiveness of lifecycle marketing efforts and communicate results to senior leadership.Stay current on industry trends, tools, and best practices to evolve lifecycle marketing efforts continuously.Qualifications:
At least 7 years of experience in lifecycle marketing, CRM, or customer journey management.A principled leader with an empathetic style to develop individuals.Strong knowledge of marketing automation platforms and CRM systems.Analytical mindset with the ability to use data to optimize marketing strategies and campaigns.Excellent project management skills with the ability to handle multiple initiatives simultaneously.Strong collaboration and communication skills, with experience leading cross-functional teams.
Stand Together helps social entrepreneurs supercharge their efforts to help people improve their lives. We connect them with passionate partners and the resources necessary to make a greater difference. Through our philanthropic community, we tackle some of the nation's biggest challenges so that every person has the opportunity to realize their extraordinary potential.Our Values: Working at Stand Together is different from many other organizations. We have a relentless commitment to a culture based on a business philosophy called Principle Based Management (PBM). Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.We believe that diversity in experiences, perspectives, knowledge and ideas fuels creativity, broadens knowledge, and helps drive success. That’s why we’re proud to be an equal opportunity employer and strive to treat all employees and applicants with honesty, dignity, respect and sensitivity. We welcome all qualified applicants regardless of color, race, religion, religious creed, sex, gender or gender identity, gender expression, sexual orientation, national origin, citizenship, ethnicity, ancestry, age, physical disability, mental disability, medical condition, pregnancy (including medical needs which may arise from pregnancy, childbirth, or related medical conditions), military and veteran status, genetic information, marital or familial status, political affiliation, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.
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