adidas
Senior Manager Trade Marketing - Soccer & Running Specialty
adidas, Oregon, Illinois, United States, 61061
Purpose & Overall Relevance for the OrganizationCreate, build and execute US Account Marketing and Activation Plans for Key Accounts that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with Key Account Sales Teams.Key ResponsibilitiesDefine and align seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity.Execute with excellence the seasonal
‘Account Marketing Calendar’
to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s.Create, deliver and execute the activation strategy and roadmap.In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.Secure the highest share of space within key destination doors and locations.Drive and secure sell-through and consumer engagement with share growth ensuring all commercial and strategic goals are met.Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process.Understand product, customer, and consumer needs from the US market and all channels.Where appropriate support SMU and franchise creation/development.Be the “consumer activation” point of contact both internally and externally.Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to in-store deployment (excluding creation).Closely cooperate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy.Conduct relevant reporting activities to measure the efficiency and commercial success.Manage budgets and costs within agreed measures.Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.Establish a high-performance culture and drive employee engagement, leading by example.Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.Identify and develop high-potential talents, to fuel the team's succession plan.Key RelationshipsMerchandising & Category teams.Sales teams.US Marketing BU’s / GTM.US Market Functions: Brand Marketing, SCM, Finance/Demand Planning, Business Development, DTC Retail, Wholesale, and eCommerce.Knowledge, Skills and AbilitiesHigh professional maturity.Highly collaborative with strong communication skills.High influencing skills and ability to make fact-based decisions.Strong analytical skills.Structured, organized, and process-oriented.Previous experience in Category Management or Merchandising/Ranging/SMU/Sales.Strong business acumen, ability to assume a broader perspective (cross-markets/global).Ability to work effectively within a team environment and under pressure.Intermediate to advanced skills in MS Office.Requisite Education and Experience / Minimum QualificationsUniversity degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.Category Management/Merchandising Experience or account marketing/sales: 5-7 years.Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE:
Speak up when you see an opportunity; step up when you see a need.OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
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‘Account Marketing Calendar’
to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s.Create, deliver and execute the activation strategy and roadmap.In each facet and through all channels, develop and execute consumer activation activity against targeted categories/concepts across all channels and platforms.Secure the highest share of space within key destination doors and locations.Drive and secure sell-through and consumer engagement with share growth ensuring all commercial and strategic goals are met.Measure the effectiveness of the account activation plans ensuring execution with excellence visually and via sell out.Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process.Understand product, customer, and consumer needs from the US market and all channels.Where appropriate support SMU and franchise creation/development.Be the “consumer activation” point of contact both internally and externally.Responsible and accountable for the execution and implementation process for tool kits needed from briefing customer requirements to in-store deployment (excluding creation).Closely cooperate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy.Conduct relevant reporting activities to measure the efficiency and commercial success.Manage budgets and costs within agreed measures.Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools.Establish a high-performance culture and drive employee engagement, leading by example.Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.Identify and develop high-potential talents, to fuel the team's succession plan.Key RelationshipsMerchandising & Category teams.Sales teams.US Marketing BU’s / GTM.US Market Functions: Brand Marketing, SCM, Finance/Demand Planning, Business Development, DTC Retail, Wholesale, and eCommerce.Knowledge, Skills and AbilitiesHigh professional maturity.Highly collaborative with strong communication skills.High influencing skills and ability to make fact-based decisions.Strong analytical skills.Structured, organized, and process-oriented.Previous experience in Category Management or Merchandising/Ranging/SMU/Sales.Strong business acumen, ability to assume a broader perspective (cross-markets/global).Ability to work effectively within a team environment and under pressure.Intermediate to advanced skills in MS Office.Requisite Education and Experience / Minimum QualificationsUniversity degree in business preferred, ideally with marketing and sales focus or equivalent professional experience.Category Management/Merchandising Experience or account marketing/sales: 5-7 years.Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.COURAGE:
Speak up when you see an opportunity; step up when you see a need.OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company’s standards.RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
#J-18808-Ljbffr