PulteGroup
Division Director of Marketing
PulteGroup, West Palm Beach, Florida, United States, 33412
JOB SUMMARYAs a key collaborative partner of the Division leadership team(s), the Director of Marketing is responsible for planning, developing and executing a sound marketing strategy to deliver sufficient volume of qualified leads necessary to meet Division net sign-up goals.
PRIMARY RESPONSIBILITIES
Leads all marketing planning, efforts and execution for the Division.
Oversee and manage Marketing Team direct report(s).
Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
Act as primary point-of-contact for Pulte Interior Design.
Collaborate with corporate communications team on local PR needs.
Identify key competitors and stay abreast of local marketing activity.
Ability to successfully operate and adapt in an environment with changes to timelines and priorities.
Capable of confidently presenting and interacting with the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
MANAGEMENT RESPONSIBILITIESWith Direct Reports
Ability to develop and guide direction of marketing team members.
Ensures appropriate staffing to meet department needs.
Utilizes recruiting and selection tools/processes to build organizational talent.
Delegates work according to employee's abilities and skills.
Evaluates employee's performance and plans for compensation actions in accordance with that performance.
Provides developmental opportunities through identification of internal and external training opportunities.
Creates opportunities for employee growth.
Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).
SCOPE
Decision Impact: Division
Department Responsibility: Single
Budgetary Responsibility: Yes
Direct Reports: Yes
Indirect Reports: No
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PRIMARY RESPONSIBILITIES
Leads all marketing planning, efforts and execution for the Division.
Oversee and manage Marketing Team direct report(s).
Collaborate with Division/Area leadership to address business issues, identifying and assessing risks and marketing opportunities.
Ability to think strategically to develop a point of view on complex marketing issues and influence Division/Area leadership on course of action.
Leverage a deep understanding of the role of paid, owned and earned media channels to effectively message across a mix of media types.
Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
Lead the process for new community execution to ensure that the Division hits critical milestones, including target opening dates.
Act as primary point-of-contact for Pulte Interior Design.
Collaborate with corporate communications team on local PR needs.
Identify key competitors and stay abreast of local marketing activity.
Ability to successfully operate and adapt in an environment with changes to timelines and priorities.
Capable of confidently presenting and interacting with the Divisions/Area leadership with strong ability to talk off script as it relates to marketing's role in addressing business issues.
MANAGEMENT RESPONSIBILITIESWith Direct Reports
Ability to develop and guide direction of marketing team members.
Ensures appropriate staffing to meet department needs.
Utilizes recruiting and selection tools/processes to build organizational talent.
Delegates work according to employee's abilities and skills.
Evaluates employee's performance and plans for compensation actions in accordance with that performance.
Provides developmental opportunities through identification of internal and external training opportunities.
Creates opportunities for employee growth.
Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors).
SCOPE
Decision Impact: Division
Department Responsibility: Single
Budgetary Responsibility: Yes
Direct Reports: Yes
Indirect Reports: No
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