Dairy Farmers of America
Brand Manager - Ice Cream
Dairy Farmers of America, Dallas, Texas, United States, 75215
GENERAL PURPOSE
Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.
This position is based out of the Dallas Dairy Farmers of America office and is a hybrid role, in the office up to four days per week.
This position will require up to 25% travel to other offices, plants, etc.
Job Duties And Responsibilities
Lead comprehensive brand strategy development to support business objectivesLead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketingLead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectivesCollaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the marketLead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project executionWork closely with the sales and customer development team to develop strong market level and account level support programsUtilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive responseDrive new product process from opportunity identification to commercializationParticipate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior managementThe requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as requiredEducation And Experience
Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experienceNew product launch/commercialization experience, including a strong understanding of the new product development processCertification and/or License – may be required during course of employmentKnowledge, Skills, And Abilities
Advanced knowledge of brand marketing/marketing principles and practicesStrong knowledge of new product introduction and commercialization processAble to think creatively and strategicallyAble to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accountsAble to analyze and interpret business and brand data through primary and secondary research (e.g., syndicated data, consumer and shopper insights, and business financials)Able to translate consumer, shopper, and customer insights into ‘go to market’ strategies and plans (including new products, sales/trade communication, selling strategy and materials)Able to lead multiple projects and participate in cross-functional environmentAble to problem solve, multi-task, prioritize work activities, and meet deadlinesAble to organize time, energy, and resources effectively to achieve goals (i.e., organizational skills)Must be able to read, write and speak EnglishAn Equal Opportunity Employer
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Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.
This position is based out of the Dallas Dairy Farmers of America office and is a hybrid role, in the office up to four days per week.
This position will require up to 25% travel to other offices, plants, etc.
Job Duties And Responsibilities
Lead comprehensive brand strategy development to support business objectivesLead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketingLead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectivesCollaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the marketLead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project executionWork closely with the sales and customer development team to develop strong market level and account level support programsUtilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive responseDrive new product process from opportunity identification to commercializationParticipate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior managementThe requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as requiredEducation And Experience
Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experienceNew product launch/commercialization experience, including a strong understanding of the new product development processCertification and/or License – may be required during course of employmentKnowledge, Skills, And Abilities
Advanced knowledge of brand marketing/marketing principles and practicesStrong knowledge of new product introduction and commercialization processAble to think creatively and strategicallyAble to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accountsAble to analyze and interpret business and brand data through primary and secondary research (e.g., syndicated data, consumer and shopper insights, and business financials)Able to translate consumer, shopper, and customer insights into ‘go to market’ strategies and plans (including new products, sales/trade communication, selling strategy and materials)Able to lead multiple projects and participate in cross-functional environmentAble to problem solve, multi-task, prioritize work activities, and meet deadlinesAble to organize time, energy, and resources effectively to achieve goals (i.e., organizational skills)Must be able to read, write and speak EnglishAn Equal Opportunity Employer
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