Recast Software
Product Marketing Manager
Recast Software, Minneapolis, Minnesota, United States, 55400
About Recast:Recast Software, located in Minneapolis, MN, empowers organizations to better manage and support users and devices. Our mission is to simplify the work of IT teams and enable them to create highly secure and compliant environments. Our software does this by seamlessly integrating with existing IT infrastructure to quickly remediate issues, ensure compliance, enhance security, and maintain clear visibility across all devices. Recast is a rapidly growing software company with its solution being used by thousands of enterprise organizations in more than 125 countries, impacting millions of devices and (more importantly) the people who use them.About the Role:We’re looking for an experienced Senior Product Marketing Manager to support Recast Software’s accelerated growth by leading go-to-market strategies for multiple products in the IT security space. You will analyze the target markets, identify customer needs and use cases, develop positioning and compelling content, and enable the sales organization to move pipeline forward effectively. This is a high-visibility role exercising critical thinking to help connect the dots between Product, Marketing, and Sales teams with key insights.What You’ll Do:
Be a proactive project leader.
Build relationships with internal stakeholders and identify new opportunities that drive impact and cross-functional alignment. Create go-to-market strategies that ensure organizational readiness across teams with unified positioning and efficient execution.Be an advisor for the Marketing team.
Leverage product, sales, customer, and market data to guide marketing strategy, refine personas and ICP, create messaging frameworks, and drive buyer interest with meaningful content through the full funnel.Be a catalyst for the Sales team.
Tie product capabilities to tangible proof points and ROI. Enable sales teams with internal training, core assets, win/loss analysis, and competitive differentiators to streamline the buyer journey and accelerate pipeline.Be a partner for the Product team.
Support product releases and roadmap prioritization with market analysis, customer use cases, and product feedback, with an aptitude to translate technical specs into business outcomes.Be the voice of the customer.
Study customer needs and advocate on their behalf to continually refine our product offerings and GTM efforts with the customer at the forefront. Conduct user interviews to surface pain points and socialize best practices through case studies and testimonials.Be an expert on the market.
Keep close tabs on competitive players, industry trends, buyer personas, pricing models, and evolving technology, feeding actionable insights back to stakeholders. Identify new business cases and advise as a subject matter expert.Minimum Requirements:
5+ years of B2B software product marketing experienceCross-functional influence with the ability to spearhead projects and mobilize teams to execute a shared visionA track record of leading successful GTM launches including the creation of market analysis, use cases, product positioning, core assets, sales enablement, and trainingExperience working directly with Product teams with knowledge of the software development lifecycle to help support releases and product evolutionExperience working directly with Sales teams with knowledge of enterprise buying motions to help streamline the sales cycle and close dealsProficiency in storytelling with compelling presentation and writing skillsFlexibility working both independently and collaboratively in a fast-paced and evolving environmentA solution-mindset with natural tendency to spot opportunities and problem solvePreferred Knowledge and Skills:
Familiarity with IT infrastructure and on-prem, co-managed, and cloud deployment modelsExperience marketing to technical buying committees within the IT/Security spaceWhat you bring:You take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.You get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.You work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.You embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.You choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.Compensation, Benefits, & Perks:The salary range for this position is $120,000-$150,000. Additionally, cash compensation for this role includes 10% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.Medical, dental, and visionFSA or HSA with company contributionsEmployer paid STD, LTD, AD&D and life insurance401k with 4% employer matchWork-life balance, flexible time off, and remote work optionsParental leaveWhy do we love working at Recast?It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.
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Be a proactive project leader.
Build relationships with internal stakeholders and identify new opportunities that drive impact and cross-functional alignment. Create go-to-market strategies that ensure organizational readiness across teams with unified positioning and efficient execution.Be an advisor for the Marketing team.
Leverage product, sales, customer, and market data to guide marketing strategy, refine personas and ICP, create messaging frameworks, and drive buyer interest with meaningful content through the full funnel.Be a catalyst for the Sales team.
Tie product capabilities to tangible proof points and ROI. Enable sales teams with internal training, core assets, win/loss analysis, and competitive differentiators to streamline the buyer journey and accelerate pipeline.Be a partner for the Product team.
Support product releases and roadmap prioritization with market analysis, customer use cases, and product feedback, with an aptitude to translate technical specs into business outcomes.Be the voice of the customer.
Study customer needs and advocate on their behalf to continually refine our product offerings and GTM efforts with the customer at the forefront. Conduct user interviews to surface pain points and socialize best practices through case studies and testimonials.Be an expert on the market.
Keep close tabs on competitive players, industry trends, buyer personas, pricing models, and evolving technology, feeding actionable insights back to stakeholders. Identify new business cases and advise as a subject matter expert.Minimum Requirements:
5+ years of B2B software product marketing experienceCross-functional influence with the ability to spearhead projects and mobilize teams to execute a shared visionA track record of leading successful GTM launches including the creation of market analysis, use cases, product positioning, core assets, sales enablement, and trainingExperience working directly with Product teams with knowledge of the software development lifecycle to help support releases and product evolutionExperience working directly with Sales teams with knowledge of enterprise buying motions to help streamline the sales cycle and close dealsProficiency in storytelling with compelling presentation and writing skillsFlexibility working both independently and collaboratively in a fast-paced and evolving environmentA solution-mindset with natural tendency to spot opportunities and problem solvePreferred Knowledge and Skills:
Familiarity with IT infrastructure and on-prem, co-managed, and cloud deployment modelsExperience marketing to technical buying committees within the IT/Security spaceWhat you bring:You take initiative. We have a culture of ownership and progress over perfection. We proactively drive outcomes with self-motivation and determination. We deliver results that matter for our customers and our team.You get curious. Curiosity moves us forward. We ask questions, try new things, and learn from mistakes. Challenges are opportunities to explore creative solutions that benefit our customers and drive continuous improvement.You work together. We appreciate the power of diverse perspectives. Through open communication, we help one another and leverage our collective expertise for better outcomes. We build trust through teamwork.You embrace change. Change is inevitable; we meet it with agility and resilience. We navigate with courage and find possibility in uncertainty. We adapt for the future, shaping our path with purpose.You choose empathy. We aim to deeply understand the needs of our customers and one another - it's the foundation of our relationships. We assume positive intent and practice mutual respect. We prioritize a culture of belonging because success is a shared journey.Compensation, Benefits, & Perks:The salary range for this position is $120,000-$150,000. Additionally, cash compensation for this role includes 10% annual discretionary bonus potential. Salary may vary based on experience, skills, and geographical location.Medical, dental, and visionFSA or HSA with company contributionsEmployer paid STD, LTD, AD&D and life insurance401k with 4% employer matchWork-life balance, flexible time off, and remote work optionsParental leaveWhy do we love working at Recast?It takes great people across an entire company to build great tools. As a growing start-up, every employee has an opportunity to make a huge impact on our business, as well as ample opportunities to learn and grow. We are a people-first culture with passionate, talented, and supportive teammates. We are committed to making every employee feel respected and valued. We recognize to bring our best selves to Recast, it’s important for everyone to nurture their lives outside of work.Recast provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, gender, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, national origin, age, disability, genetic information or characteristics, marital status, familial status, veteran or military status, status regarding public assistance, membership or activity in a local commission, or any other protected status in accordance with applicable federal, state, local, and international laws.
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