Cesna - Recruitment experts worldwide
Director of E-Commerce (Bilingual Korean and English)
Cesna - Recruitment experts worldwide, Port Washington, New York, United States, 11050
Director of E-Commerce (Bilingual Korean and English)
[Job Description]- Drive company's attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement.- Grow company's awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons for return visits.- Ensure the efficient operation of all consumer digital platforms, including websites, apps and ticketing systems.- Utilize digital-marketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale.- Manage company's customer file growth, including proper data hygiene, security and compliance.- Monitor performance of all paid media to ensure the maximum return on ad spend according to the organization’s customer acquisition and conversion strategies.- Coordinate with Head of Marketing and media agencies to ensure advertising creative is aligned to the media channel and strategy.- Define key metrics to track overall quality of data & success of data use. Track and report out metrics quarterly.- Day-to-day management, optimization, and sales reporting of the brand site.- Create and track major digital metrics and KPI’s, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization.- Commission research, through internal resources and external providers, to gain deeper insight into company's operations, customers and prospective customers.- Collaborate with other stakeholders to help develop and execute pricing strategies.- Create and manage annual budgets and monitor expenses for relevant department.- Oversee and manage the day-to-day merchandising and operations to achieve sales objectives and enable best-in-class brand and customer experience.- Manage the site experience and strategy roadmap for the DTC sales channel.- Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting.- Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals.- Manage the daily and monthly sales calendar and SKU forecasting for the brand site.- Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business.- Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches.- Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX.- Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site.- Manage ecommerce team, developing their skillset and driving growth in the channel.- Perform other duties as needed.[Qualifications]- Minimum 10 years experience in direct/ecommerce environment.- 5+ years of relevant E-commerce platform management and digital marketing experience.- 5+ years of email marketing or relevant experience.- Proven track record of driving results and innovation from ecommerce initiatives.- Ability to identify, scope and implement digital solutions while meeting ROI goals.- High proficiency in e-com KPIs, online analytics and testing; knowledge of Google Analytics.- Experience managing day-to-day operations of an ecommerce platform, preferably Shopify.- Strong understanding of e-com optimization platforms and solutions (such as Yotpo, Attentive, Shopify, Google Analytics, Klaviyo, Searchspring, etc.).- Ability to balance customer experience, business needs, and resources to ensure correct prioritization of cross-functional work.- Strong understanding of ecommerce design principles and web analytics, preferably Google Analytics.- Extensive understanding of online marketing industry trends, tactics, current events, and user behavior.- Entrepreneurial spirit, attention to detail, customer-service orientation, and creative problem solving.- Proven ability to lead a high-performing team.- Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives.- Highly agile and able to execute while dealing with ambiguity.- Experience in Nail category, Beauty, or Consumer Products a plus.- Has a global mindset, is detailed and execution-oriented.If interested, please send resume to
sara.cao@cesna.com .
#J-18808-Ljbffr
[Job Description]- Drive company's attendance and revenue through marketing platforms including sales forecasting, price promotions, advertising media and digital engagement.- Grow company's awareness and acquisition with a focus on increasing return visitor frequency by providing compelling reasons for return visits.- Ensure the efficient operation of all consumer digital platforms, including websites, apps and ticketing systems.- Utilize digital-marketing tactics to reach customers and prospects on a highly personalized basis, efficiently and at scale.- Manage company's customer file growth, including proper data hygiene, security and compliance.- Monitor performance of all paid media to ensure the maximum return on ad spend according to the organization’s customer acquisition and conversion strategies.- Coordinate with Head of Marketing and media agencies to ensure advertising creative is aligned to the media channel and strategy.- Define key metrics to track overall quality of data & success of data use. Track and report out metrics quarterly.- Day-to-day management, optimization, and sales reporting of the brand site.- Create and track major digital metrics and KPI’s, building reports to give cross functional and senior management visibility into digital performance and regularly share insights and optimization.- Commission research, through internal resources and external providers, to gain deeper insight into company's operations, customers and prospective customers.- Collaborate with other stakeholders to help develop and execute pricing strategies.- Create and manage annual budgets and monitor expenses for relevant department.- Oversee and manage the day-to-day merchandising and operations to achieve sales objectives and enable best-in-class brand and customer experience.- Manage the site experience and strategy roadmap for the DTC sales channel.- Oversee and manage key functions of each site including web content development, performance reporting and analysis, forecasting, and budgeting.- Develop promotions, GWPs, online exclusives, and site experiences that deliver monthly and annual revenue goals.- Manage the daily and monthly sales calendar and SKU forecasting for the brand site.- Work with creative and web development partners to create, launch and QA new features on a rolling basis that drive incremental business.- Partner with operations and supply chain to set guidelines for appropriate sell through and merchandising of limited life items and forecasting of new product launches.- Partner with customer service to quickly resolve issues and identify opportunities to improve customer UX.- Partner with the Marketing partners to optimize paid media performance and CRM programming for maximum conversion on site.- Manage ecommerce team, developing their skillset and driving growth in the channel.- Perform other duties as needed.[Qualifications]- Minimum 10 years experience in direct/ecommerce environment.- 5+ years of relevant E-commerce platform management and digital marketing experience.- 5+ years of email marketing or relevant experience.- Proven track record of driving results and innovation from ecommerce initiatives.- Ability to identify, scope and implement digital solutions while meeting ROI goals.- High proficiency in e-com KPIs, online analytics and testing; knowledge of Google Analytics.- Experience managing day-to-day operations of an ecommerce platform, preferably Shopify.- Strong understanding of e-com optimization platforms and solutions (such as Yotpo, Attentive, Shopify, Google Analytics, Klaviyo, Searchspring, etc.).- Ability to balance customer experience, business needs, and resources to ensure correct prioritization of cross-functional work.- Strong understanding of ecommerce design principles and web analytics, preferably Google Analytics.- Extensive understanding of online marketing industry trends, tactics, current events, and user behavior.- Entrepreneurial spirit, attention to detail, customer-service orientation, and creative problem solving.- Proven ability to lead a high-performing team.- Strong interpersonal skills and ability to effectively communicate complicated concepts and recommended courses of action to engage diverse audiences and influence senior executives.- Highly agile and able to execute while dealing with ambiguity.- Experience in Nail category, Beauty, or Consumer Products a plus.- Has a global mindset, is detailed and execution-oriented.If interested, please send resume to
sara.cao@cesna.com .
#J-18808-Ljbffr