Kansas Action for Children, Inc
Sr. Director, Product Marketing - Managed Detection and Response (MDR) & Service
Kansas Action for Children, Inc, Topeka, Kansas, United States,
At CrowdStrike, Inc. in Topeka, Kansas, United States
Job Description
The Sr. Director of Product Marketing for Managed Detection and Response (MDR) and Services is a newly created role reporting directly to the SVP of Product Marketing. As organizations of all sizes are consolidating on the CrowdStrike Falcon platform, we have an opportunity to continue to help organizations close their cyber skills gap by managing their CrowdStrike deployment. In addition, CrowdStrike along with our robust partner ecosystem continues to build value-added strategy, advisory and implementation services offerings around the Falcon platform. This product marketing leadership role is focused on market awareness and education, market creation and driving market demand for CrowdStrike and our partner ecosystem in the market. This role requires a high degree of strategic go-to-market (GTM) and product category positioning expertise to help shape the market and drive category leadership within our offerings. This role also serves as a central hub between product and engineering, our services and Falcon Complete MDR teams, sales and marketing, customers and partners, and the analyst community (e.g., Gartner, Forrester, IDC) to drive adoption and expansion with new and existing customers. Given the breadth of our MDR and service capabilities, you must have a strong background and knowledge of the MDR and Cybersecurity Services markets, offerings, and landscape, as well as an ability and desire to learn and ramp up quickly. You need to be able to translate complex technical topics into simple, value and outcome-based stories for each market persona. Success in this role will require experience leading a high-growth product marketing teams and driving a global go-to-market strategy with value propositions targeting both business and technical personas. We are a high-performance team, and you will have the unique opportunity to help lead CrowdStrike through its next phases of growth. You will be working with the best in the business in every role across the company. We need you to bring your sharp positioning and competitive drive, creativity and innovative thinking, a ‘Best or Nothing’ mindset, passion, and energy to this business-critical role. What You’ll Do:
Product Positioning and Storytelling: Create hard-hitting, differentiated positioning for the CrowdStrike MDR and Services portfolio. Storytelling and an ability to bridge technical capabilities to differentiated value and outcome-based stories to separate CrowdStrike from other vendors in the market, as well as tell better together stories with our partner ecosystem, is core to this role. This role also requires a clear understanding of the target personas and customer segments to create segment and persona-based messaging.
Market Awareness & Content Creation: Work cross-functionally and learn how our customers are working with CrowdStrike and leveraging our platform to drive business outcomes, and use this knowledge to build content and programs for market awareness, educational content and demand generation programs.
Analyst Relations: Lead our global analyst relations strategy and execution process, working closely with our MDR and Services teams to build analyst relationships, drive analyst education and influence programs, and drive a cross-functional process for analyst reports (e.g., Gartner MQ, Forrester Wave).
CrowdStrike, Inc. is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.
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The Sr. Director of Product Marketing for Managed Detection and Response (MDR) and Services is a newly created role reporting directly to the SVP of Product Marketing. As organizations of all sizes are consolidating on the CrowdStrike Falcon platform, we have an opportunity to continue to help organizations close their cyber skills gap by managing their CrowdStrike deployment. In addition, CrowdStrike along with our robust partner ecosystem continues to build value-added strategy, advisory and implementation services offerings around the Falcon platform. This product marketing leadership role is focused on market awareness and education, market creation and driving market demand for CrowdStrike and our partner ecosystem in the market. This role requires a high degree of strategic go-to-market (GTM) and product category positioning expertise to help shape the market and drive category leadership within our offerings. This role also serves as a central hub between product and engineering, our services and Falcon Complete MDR teams, sales and marketing, customers and partners, and the analyst community (e.g., Gartner, Forrester, IDC) to drive adoption and expansion with new and existing customers. Given the breadth of our MDR and service capabilities, you must have a strong background and knowledge of the MDR and Cybersecurity Services markets, offerings, and landscape, as well as an ability and desire to learn and ramp up quickly. You need to be able to translate complex technical topics into simple, value and outcome-based stories for each market persona. Success in this role will require experience leading a high-growth product marketing teams and driving a global go-to-market strategy with value propositions targeting both business and technical personas. We are a high-performance team, and you will have the unique opportunity to help lead CrowdStrike through its next phases of growth. You will be working with the best in the business in every role across the company. We need you to bring your sharp positioning and competitive drive, creativity and innovative thinking, a ‘Best or Nothing’ mindset, passion, and energy to this business-critical role. What You’ll Do:
Product Positioning and Storytelling: Create hard-hitting, differentiated positioning for the CrowdStrike MDR and Services portfolio. Storytelling and an ability to bridge technical capabilities to differentiated value and outcome-based stories to separate CrowdStrike from other vendors in the market, as well as tell better together stories with our partner ecosystem, is core to this role. This role also requires a clear understanding of the target personas and customer segments to create segment and persona-based messaging.
Market Awareness & Content Creation: Work cross-functionally and learn how our customers are working with CrowdStrike and leveraging our platform to drive business outcomes, and use this knowledge to build content and programs for market awareness, educational content and demand generation programs.
Analyst Relations: Lead our global analyst relations strategy and execution process, working closely with our MDR and Services teams to build analyst relationships, drive analyst education and influence programs, and drive a cross-functional process for analyst reports (e.g., Gartner MQ, Forrester Wave).
CrowdStrike, Inc. is an Equal Opportunity Employer and does not discriminate against any applicants for employment based on their race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, physical or mental disability, genetic information, veteran status, uniformed service member status, or any other status protected by law.
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