Gap International
Digital Marketing Specialist
Gap International, Phila, Pennsylvania, United States, 19117
GAP INTERNATIONAL – A unique, purpose-driven, consulting company
ABOUT THE ROLE
We are seeking a Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights, expanding our reach and increasing brand awareness. In this role, you will be responsible for developing, executing, and assessing performance of marketing initiatives to drive new client acquisition and current client engagement. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. This position requires a combination of creativity, analytical skills, and technical proficiency. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you!
RESPONSIBILITIES
Develop and implement comprehensive digital brand awareness strategies aligned with company objectives
Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel
Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiences
Manage the MQL process, including lead attribution model
Manage and execute marketing and sales email campaigns within CRM (Dynamics 365)
Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates
Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns
Generate actionable recommendations based on data insights to drive decision-making and improve marketing outcomes
QUALIFICATIONS
4+ years of marketing experience
Undergraduate degree required
Proven experience in digital marketing analytics or a similar role, including experience with multi-touch lead attribution tools
Demonstrable experience creating, executing and measuring B2B lead gen strategies
Proficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot, Constant Contact, MailChimp or similar
Track record in managing SEO, SEM, SMM, and email marketing campaigns
Strong analytical skills with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performance
In order to be considered for this role, applicants should be legally authorized to work in the US.
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ABOUT THE ROLE
We are seeking a Digital Marketing Specialist to join our team and drive our digital marketing efforts to new heights, expanding our reach and increasing brand awareness. In this role, you will be responsible for developing, executing, and assessing performance of marketing initiatives to drive new client acquisition and current client engagement. You will be an essential partner to generate demand, leveraging data to create powerful touchpoints for each stage of the marketing funnel. This position requires a combination of creativity, analytical skills, and technical proficiency. If you are passionate about data-driven marketing strategies and thrive in a fast-paced environment, we want to hear from you!
RESPONSIBILITIES
Develop and implement comprehensive digital brand awareness strategies aligned with company objectives
Partner with business development leaders to execute lead gen and nurturing strategies across all stages of the business development funnel
Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, email marketing, content marketing, digital advertising, and social media to attract and engage target audiences
Manage the MQL process, including lead attribution model
Manage and execute marketing and sales email campaigns within CRM (Dynamics 365)
Optimize landing pages, website forms, and conversion paths to improve lead capture and conversion rates
Monitor, analyze, and report on key performance metrics, such as website traffic, conversion rates, lead quality, and ROI, to track the effectiveness of campaigns
Generate actionable recommendations based on data insights to drive decision-making and improve marketing outcomes
QUALIFICATIONS
4+ years of marketing experience
Undergraduate degree required
Proven experience in digital marketing analytics or a similar role, including experience with multi-touch lead attribution tools
Demonstrable experience creating, executing and measuring B2B lead gen strategies
Proficiency in Google Analytics, CRM platforms, and email platforms such as Hubspot, Constant Contact, MailChimp or similar
Track record in managing SEO, SEM, SMM, and email marketing campaigns
Strong analytical skills with ability to interpret complex data sets; ability to communicate insights to drive informed decision-making and optimize campaign performance
In order to be considered for this role, applicants should be legally authorized to work in the US.
#J-18808-Ljbffr