Thos. Moser Cabinetmakers Inc.
SVP Sales & Marketing
Thos. Moser Cabinetmakers Inc., Auburn, Maine, us, 04211
Description:Thos. Moser is a renowned furniture company founded over 50 years ago, dedicated to restoring the lost art of fine furniture making through sustainable North American hardwoods, traditional hand-executed joinery, and individual craftsmanship, creating timeless pieces celebrated for their natural beauty and longevity.
We are seeking a dynamic and experienced Senior Vice President (SVP) of Sales & Marketing. Reporting directly to the CEO, the candidate will be responsible for leading Thos. Moser’s Residential Sales, Marketing, and Customer Experience functions. The SVP will provide strategic vision and sales/marketing leadership to drive sustainable revenue growth, market share, and geographic and/or channel expansion. Additionally, the role involves leading and facilitating a cross-functional group responsible for assortment planning, new product ideation, creation, and launch.
Duties/Responsibilities:
Collaborate with the CEO and executive team to develop and execute sales and marketing strategies that align with the company’s financial, brand, and growth goals.
Lead the omni-channel sales team to achieve net bookings and gross margin goals.
Implement best practices in relationship selling to maximize revenue growth and lifetime value.
Provide leadership and mentorship for the Director of Marketing, ensuring the health and vitality of Moser’s customer file, including response rates, AOV, conversion, retention, LTV, and customer acquisition.
Oversee all aspects of the company’s brand positioning and customer experience across channels and touchpoints, including advertising, showrooms, call center, catalog production, website, social media, email campaigns, partnerships, and collaborations.
Ensure marketing support for the Contract Sales Channel, including brand positioning, storytelling, collateral materials, case studies, signage, emails, newsletters, and website rebuild.
Utilize sales data and market insights to inform showroom presentations, website, and catalog pagination.
Lead and mentor the Customer Experience Manager to maximize post-delivery satisfaction and repeat business.
Lead and facilitate a cross-functional group responsible for assortment planning, new product ideation, design commercialization, and launch.
Cultivate partnerships and alliances that generate incremental sales and increase brand awareness.
Develop a showroom success model and expansion strategy.
Required Competencies, Skills & Traits:
Proven leader, mentor, and collaborator with a track record of developing talent.
Exceptional communication skills, both written and oral, with the ability to quickly summarize situations and move a group forward.
Strong financial analysis skills and the ability to make data-driven decisions and recommendations.
Team player eager to learn about other areas within Thos. Moser, committed to total enterprise success.
Competitive and competent, setting high standards and displaying passion for the business.
Committed to finding solutions that consider, weigh, and balance the needs of all stakeholders.
Requirements:Experience and Education:
Bachelor's degree required; MBA preferred.
12+ years of experience in selling high-end specialty products, preferably home furnishings, luxury goods, and/or Maine-crafted products, and building deep, long-lasting customer relationships.
Proven experience in leading, motivating, incentivizing, and building a team of sales professionals.
Functional understanding of DTC marketing and customer acquisition tactics, including direct mail, social media, and digital marketing.
Experience establishing strategic partnerships to expand brand footprint while enhancing brand values.
Knowledge of showroom operations, including event planning, customer acquisition, and location, staffing, and branding strategies.
Ability to shape assortment and product direction based on sales data, customer feedback, and market trends.
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We are seeking a dynamic and experienced Senior Vice President (SVP) of Sales & Marketing. Reporting directly to the CEO, the candidate will be responsible for leading Thos. Moser’s Residential Sales, Marketing, and Customer Experience functions. The SVP will provide strategic vision and sales/marketing leadership to drive sustainable revenue growth, market share, and geographic and/or channel expansion. Additionally, the role involves leading and facilitating a cross-functional group responsible for assortment planning, new product ideation, creation, and launch.
Duties/Responsibilities:
Collaborate with the CEO and executive team to develop and execute sales and marketing strategies that align with the company’s financial, brand, and growth goals.
Lead the omni-channel sales team to achieve net bookings and gross margin goals.
Implement best practices in relationship selling to maximize revenue growth and lifetime value.
Provide leadership and mentorship for the Director of Marketing, ensuring the health and vitality of Moser’s customer file, including response rates, AOV, conversion, retention, LTV, and customer acquisition.
Oversee all aspects of the company’s brand positioning and customer experience across channels and touchpoints, including advertising, showrooms, call center, catalog production, website, social media, email campaigns, partnerships, and collaborations.
Ensure marketing support for the Contract Sales Channel, including brand positioning, storytelling, collateral materials, case studies, signage, emails, newsletters, and website rebuild.
Utilize sales data and market insights to inform showroom presentations, website, and catalog pagination.
Lead and mentor the Customer Experience Manager to maximize post-delivery satisfaction and repeat business.
Lead and facilitate a cross-functional group responsible for assortment planning, new product ideation, design commercialization, and launch.
Cultivate partnerships and alliances that generate incremental sales and increase brand awareness.
Develop a showroom success model and expansion strategy.
Required Competencies, Skills & Traits:
Proven leader, mentor, and collaborator with a track record of developing talent.
Exceptional communication skills, both written and oral, with the ability to quickly summarize situations and move a group forward.
Strong financial analysis skills and the ability to make data-driven decisions and recommendations.
Team player eager to learn about other areas within Thos. Moser, committed to total enterprise success.
Competitive and competent, setting high standards and displaying passion for the business.
Committed to finding solutions that consider, weigh, and balance the needs of all stakeholders.
Requirements:Experience and Education:
Bachelor's degree required; MBA preferred.
12+ years of experience in selling high-end specialty products, preferably home furnishings, luxury goods, and/or Maine-crafted products, and building deep, long-lasting customer relationships.
Proven experience in leading, motivating, incentivizing, and building a team of sales professionals.
Functional understanding of DTC marketing and customer acquisition tactics, including direct mail, social media, and digital marketing.
Experience establishing strategic partnerships to expand brand footprint while enhancing brand values.
Knowledge of showroom operations, including event planning, customer acquisition, and location, staffing, and branding strategies.
Ability to shape assortment and product direction based on sales data, customer feedback, and market trends.
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